Frequently asked
General
What are the advantages of responsive web design?
The main benefits of responsive web design are its flexibility, cost efficiency, wider reach, and better user experience. They also allow your webpage to be more SEO-friendly.
Is getting a responsive web design affordable?
It depends on which agency or designer you choose to trust your responsive web design. If the designer has a long and impressive experience, then it might get a little too costly. However, you can always find affordable solutions.
Is it possible to convert the existing website to a responsive one?
Yes, it is. You just need to get some advanced programs and designs to transform your current website into a more responsive one.
Design
What's the difference between a logo and branding identity?
What’s the difference between a logo and branding identity?
A logo is just an image to visually represent your brand. It can be as simple as a wordmark (e.g. Google), a pictorial mark (e.g. Apple), an abstract mark (e.g. Pepsi) or a combination of the above, to name a few of the most common types.
A logo alone cannot establish your brand identity – a detailed style guide is essential! A brand style guide (also known as a brand book or brand guide) is key to ensure any future content (such as email newsletters, social media ads, website, presentations etc.) follow the same consistent style that represents your brand.
Our branding guidelines offer can include the colour palette, typography, compositions and any other graphic element supporting the brand.
What's the difference between a logo design for £50 vs £500?
Creating a logo isn’t as simple as taking a shape and turning it into a symbol that supposedly represents your brand.
A logo is the first impression a user will get from your brand. Good logos convey the way your brand feels, the message you want to send, the general mood, and this can have a direct impact on your sales and public image.
Creating a logo that leaves a good impression takes time. Time to thoroughly research your industry, your client demographics, your products and services – this all influences the final result. An experienced designer can convey all this information through careful choice of colour, typography and composition.
For £50 you’re paying for approximately one hour of a designers time. In one hour you can expect something pretty generic, not very unique and not at all tailored to your brand – one hour simply isn’t enough time to do the necessary research.
It all comes down to your priorities – if having a professional, memorable logo that thoroughly represents your brand is important to you, and you’re not interested in getting dozens of concepts that are more generic, then our logo offer may be for you!
Will the designs you provide be unique?
Absolutely! You can reverse image search any concept or variation we provide, and even individual components of the design, everything we design is made from scratch fully tailored to your brand!
Do I get ownership rights?
Certainly! From the moment you make the payment all rights to all concepts and variations developed during your project, including the final designs pass to you. We do however reserve the right (unless discussed otherwise in advance) to present the work done for you as part of our portfolio. Finally, upon completion you are also provided with the source file for the design, which can then be passed on to other designers or companies (such as a printing company) for their use.
Development
Why should I pay extra for custom design when you can use a WordPress theme?
In essence custom web design can be considered a luxury service. As you may know there are thousands of ready templates and designs that you can choose from which come at a fraction of the price. If looking for a quick and budget solution going with “guided design” with one of these ready templates might as well be the best route. However, none of these templates will be able to truly capture your brand. Furthermore, most certainly a few similarly designed websites will exist and it is truly difficult to find templates or themes that will mesmerize visitors and permanently engrave your brand in their memories. Last but definitely not least, very few ready designs will be optimized to your website goals.
On the contrary, with our custom web design service every single detail in the design is thought about. From layout and colours to iconography and typography, everything is tailored to truly convey your brand and achieve high conversion on the goals you have, whether it may be for the visitor to purchase, get in touch or simply share the website: everything is thought through! Thus to put in perspective, it takes us around 10-12 hours of work to put a concept together (excluding revisions)! So whether you need this service or not essentially boils down to a trade-off between quality and price, and that’s ultimately for you to decide!
What's the difference between custom design and custom development?
Custom design is specifically for web design only and does not include any development. Within this offer you get a fully custom designed webpage, with everything from layout to icons tailor-made just for your brand. You also get the fully editable source file ready for development (this is typically a Figma link unless desired otherwise).
Once you have this design, you can decide whether you want us to create the page in WordPress or have it coded in HTML / CSS /JS.
We can only build a custom developed HTML / CSS /JS web page with a Figma/Sketch/Adobe XD/Photoshop design to work from. If you do not want to pay for a custom design stage, we can help you find a suitable WordPress theme and create your website using this existing theme.
Why do you use WordPress - can we build the site in Wix or SquareSpace instead?
WordPress, Wix and SquareSpace are all examples of CMS (Content Management Systems).
Wix and Squarespace have similarities in their easy-to-use interface, low-cost options and accessibility to new web designers, but also in their shortcomings with respect to scalability and customisation. Both are better suited for simple websites, such as blogs and portfolios, but SquareSpace offers more eye-catching designs and Wix has more variety of templates.
Both are inferior when it comes to SEO, lacking the advanced settings that are built into WordPress plugins. Only 1.4% of Wix sites get organic traffic!
For complete control over your website, for the potential for customisation and scalability, and for the availability of a wide range of plugins and features, WordPress is by far the best option. WordPress is less beginner-friendly: we’ve invested the time and energy in becoming complete experts in WordPress development to deliver you custom WordPress sites so you don’t have to learn an entirely new skill!
So in a nutshell: if you’re only interested in having a basic website, with limited functionality then you can build and manage it without the need of experienced developers in Wix or SquareSpace, all by yourself. If you’re looking for a website with more complex functionality, a unique design and lower monthly fees then we’re here to help! (-unless learning how to use WordPress is on your bucket list )
Consulting
What are the advantages of responsive web design?
The main benefits of responsive web design are its flexibility, cost efficiency, wider reach, and better user experience. They also allow your webpage to be more SEO-friendly.
Is getting a responsive web design affordable?
It depends on which agency or designer you choose to trust your responsive web design. If the designer has a long and impressive experience, then it might get a little too costly. However, you can always find affordable solutions.
Is it possible to convert the existing website to a responsive one?
Yes, it is. You just need to get some advanced programs and designs to transform your current website into a more responsive one.
Hosting
What are the advantages of responsive web design?
The main benefits of responsive web design are its flexibility, cost efficiency, wider reach, and better user experience. They also allow your webpage to be more SEO-friendly.
Is getting a responsive web design affordable?
It depends on which agency or designer you choose to trust your responsive web design. If the designer has a long and impressive experience, then it might get a little too costly. However, you can always find affordable solutions.
Is it possible to convert the existing website to a responsive one?
Yes, it is. You just need to get some advanced programs and designs to transform your current website into a more responsive one.
Support
What are the advantages of responsive web design?
The main benefits of responsive web design are its flexibility, cost efficiency, wider reach, and better user experience. They also allow your webpage to be more SEO-friendly.
Is getting a responsive web design affordable?
It depends on which agency or designer you choose to trust your responsive web design. If the designer has a long and impressive experience, then it might get a little too costly. However, you can always find affordable solutions.
Is it possible to convert the existing website to a responsive one?
Yes, it is. You just need to get some advanced programs and designs to transform your current website into a more responsive one.