What is OpenAI’s GPT-4o and how does it differ from previous versions?
Cover Photo Major News from OpenAI's GPT-4o, Project Strawberry, Youtube, Gemini AI, Audible and Automattic

OpenAI Unveils Enhanced GPT-4o Amid Leadership Changes and Fierce AI Competition

OpenAI has quietly released an upgraded version of its GPT-4o language model, offering improved performance at half the cost. This strategic move comes as the company faces leadership challenges, with recent departures of key personnel and growing competition in the AI industry. The new model performs competitively on benchmarks like Livebench. Speculation about OpenAI’s next major innovation, dubbed “Project Strawberry,” has intensified following a cryptic social media post by CEO Sam Altman. As rivals like Meta, Google, and Anthropic advance their AI capabilities, OpenAI’s latest update aims to reassert its technological leadership in the rapidly evolving field of artificial intelligence.

YouTube Tests Gemini AI Integration for Enhanced Creator Assistance

YouTube is experimenting with a new feature called “Brainstorm with Gemini,” which integrates Google’s AI technology to help creators generate video ideas, titles, and thumbnails. This limited test, available to select creators, aims to complement YouTube’s existing AI-powered content inspiration tool. The platform seeks to gauge creator preferences between the two options for content ideation assistance. By incorporating Google’s AI capabilities, YouTube aims to differentiate itself from competing video platforms and encourage creators to utilize its tools. This move aligns with YouTube’s strategy of leveraging AI to support content creation rather than focusing on digital avatar generation like some rival platforms.

ChatGPT’s Mobile App Sees Record-Breaking Revenue Surge

OpenAI’s ChatGPT mobile app has experienced unprecedented success, generating $28 million in net revenue across App Store and Google Play in July 2023. This surge follows the launch of GPT-4o “omni” model, which introduced enhanced capabilities like handling text, speech, and video, as well as faster response times. The app’s growth has been particularly strong on Apple’s App Store, accounting for 83% of revenue. With an estimated 2 million new paying subscribers added in July and the introduction of Advanced Voice Mode, ChatGPT’s mobile app is poised for continued growth in the coming months.

Audible Introduces AI-Powered Search Assistant ‘Maven’ in Beta Test

Audible is testing a new AI-powered search feature called Maven, designed to provide personalized audiobook recommendations based on natural language queries. The feature is currently available to select U.S. customers on iOS and Android devices, covering a subset of Audible’s extensive catalog. Alongside Maven, Audible is experimenting with AI-curated collections and AI-generated review summaries. This move comes amid the growing presence of AI-narrated audiobooks on the platform, which has sparked concerns among human narrators. Audible’s embrace of AI technology aims to enhance user experience and streamline content discovery in the competitive audiobook market.

Automattic Unveils AI-Powered Writing Tool for WordPress to Enhance Blog Readability

Automattic has introduced “Write Brief with AI,” a new AI-powered tool designed to help WordPress bloggers improve their writing clarity and conciseness. The feature, currently in beta and available for free on WordPress.com sites, analyzes text for complexity, sentence length, and confidence. It offers suggestions to simplify sentences, enhance readability, and adjust tone. This tool complements Automattic’s existing AI writing assistant and is part of the Jetpack suite. As a major player in web publishing, Automattic’s integration of AI into WordPress could significantly impact online content creation and readability.

Frequently asked questions

GPT-4o is OpenAI’s upgraded language model that offers improved performance at half the cost of its predecessor. This “omni” model can handle multiple formats including text, speech, and video, while delivering faster response times. The model has shown competitive performance on benchmarks like Livebench and represents OpenAI’s effort to maintain its leadership in AI technology amid growing competition.
Project Strawberry is a mysterious upcoming innovation from OpenAI that has gained attention following a cryptic social media post by CEO Sam Altman. While specific details remain unknown, it’s believed to be OpenAI’s next major technological advancement. The project has generated significant interest due to OpenAI’s track record of breakthrough AI developments.
ChatGPT’s mobile app has achieved remarkable success, generating $28 million in net revenue across App Store and Google Play in July 2023. The app gained approximately 2 million new paying subscribers in that month, with 83% of revenue coming from Apple’s App Store. The introduction of features like Advanced Voice Mode has contributed to its rapid growth.
“Brainstorm with Gemini” is YouTube’s experimental feature that integrates Google’s Gemini AI to assist creators with generating video ideas, titles, and thumbnails. Currently available to select creators, it works alongside YouTube’s existing AI content inspiration tool, aiming to enhance the content creation process and keep creators within YouTube’s ecosystem.
Maven is Audible’s new AI-powered search assistant being tested with select U.S. customers on iOS and Android devices. It provides personalized audiobook recommendations based on natural language queries and includes features like AI-curated collections and AI-generated review summaries. The system currently covers a portion of Audible’s catalog.
Automattic has launched “Write Brief with AI,” a free beta tool for WordPress.com sites that helps bloggers improve their writing quality. The tool analyzes text for complexity, sentence length, and confidence, offering suggestions to enhance readability and adjust tone. It’s part of the Jetpack suite and complements existing AI writing assistance features.
OpenAI is maintaining its competitive position through strategic releases like GPT-4o, which offers better performance at reduced costs, and potential innovations like Project Strawberry. Despite leadership challenges and competition from companies like Meta, Google, and Anthropic, OpenAI continues to focus on technological advancement and improved user experiences to maintain its market leadership.
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Gor Gasparyan

Optimizing digital experiences for growth-stage & enterprise brands through research-driven design, automation, and AI