Chosen by creatives at Universal Music Group, WIRED, and Pentagram, Type Department is the independent marketplace of type-focused creative media company TYPE01.
Designers and people from all ends of the creative industry around the world can host their typefaces and sell to the public.
With unique typefaces created by the industry’s global network of creatives and foundries, it was important for us to create a design that supports their work.
We created a clear structure and hierachy, enabling visitors to easily find what they need despite the immense level of content from dozens of sellers.
The development solution
Having previously existed as a Shopify website, Type Department needed us to develop a seamless multi-vendor solution for their ecommerce site.
WordPress as the CMS with WooCommerce was the clear option, with sellers able to create their own accounts and manage their own products.
WordPress also offered the flexibility to include font samplers across the site, allowing visitors to type anything on the product pages to preview the typeface before purchase.