When marketing leaders, UX directors, and startup founders search for Top FCB Alternatives, they’re typically looking for creative agencies that can deliver comprehensive branding, design, web development, and video production services without the complexity and cost structures associated with traditional advertising networks. FCB (formerly Foote, Cone & Belding) is one of the largest global advertising agency networks, owned by Interpublic Group, one of the big four agency holding conglomerates, offering integrated marketing communications with more than 8,000 people in 120 offices in 80 countries.
While FCB provides creative advertising, branding, digital marketing, and strategic communications across its global network, many businesses—particularly high-growth startups, mid-market companies, and enterprises—are increasingly seeking more agile, cost-predictable alternatives that can deliver the same caliber of creative work without the overhead of traditional agency models. This article explores the top FCB alternatives for companies specifically seeking creative agency services: branding, graphic design, UI/UX design, motion graphics and video production, website development, conversion optimization, UX research, and AI implementation.
Understanding What Makes Top FCB Alternatives Different
Traditional advertising networks like FCB operate on project-based pricing models where costs can vary significantly based on scope, team composition, and timeline. For a Chief Marketing Officer managing quarterly budgets or a startup founder watching every dollar, this unpredictability creates friction in planning and execution. The search for Top FCB Alternatives typically stems from several key pain points:
- Cost unpredictability: Traditional agencies often provide estimates that evolve throughout projects, making budget management challenging
- Slow turnaround times: Project-based workflows mean waiting weeks for deliverables, slowing down agile marketing and product teams
- Limited skill access: Agencies assign specialists based on project scope, restricting access to diverse capabilities
- Complex coordination: Working with large agency networks requires navigating multiple stakeholders and approval layers
- Minimum engagement requirements: Many established agencies require substantial minimum commitments that don’t suit testing or iterative approaches
The Subscription Model Revolution: A New Category of FCB Alternatives
Among the Top FCB Alternatives, a new category has emerged that fundamentally reimagines how creative services are delivered. Subscription-based creative agencies offer unlimited access to senior design, development, and optimization talent for a fixed monthly fee—eliminating the unpredictability and procurement friction of traditional models.
Passionate Agency – Passionates represents this evolution, offering three progressive subscription tiers that provide full-time or part-time access to top 0.5% senior specialists across design, video, web development, conversion optimization, UX research, and AI implementation. Founded in 2019 and operating from London and New York, Passionates serves high-growth startups, mid-market companies, and enterprises with a fundamentally different value proposition than traditional agencies.
How Subscription-Based Creative Agencies Work
The subscription model addresses the core frustrations that drive people to search for Top FCB Alternatives. Instead of project estimates, contracts, and scope negotiations, clients subscribe to a tier that matches their needs:
Grow Tier ($8,000/month full-time; $5,000/month part-time): Provides access to senior designers, motion graphics artists, and web developers who can deliver graphic design, branding, website design, UI/UX design, motion graphics, video production, 3D/AR/WebXR, and WordPress, Webflow, and Shopify development. A dedicated full-time resource works 40 hours per week, alternating between specialists based on your requests—graphic design one day, motion graphics the next, web development after that—but progressing one task at a time to ensure quality.
Optimize Tier ($10,000/month full-time; $6,000/month part-time): Includes everything in Grow plus access to senior UX researchers and CRO analysts who deliver qualitative and quantitative UX research, CRO hypothesis generation, A/B and multivariate testing, advanced analytics, funnel optimization, and ongoing experimentation strategy.
Innovate Tier ($12,500/month full-time; $7,250/month part-time): Includes everything in Optimize plus AI analysts and engineers who implement custom AI agents, user journey automation, AI-powered chatbots, dynamic content personalization, customer data-flow automation, and custom LLM fine-tuning.
For teams needing higher volume or faster turnaround, multiple packages can be stacked—acquiring five or more full-time resources across tiers to meet aggressive timelines. This scalability addresses one of the most common frustrations with traditional agencies: the inability to quickly scale resources when priorities shift.
Comparing Top FCB Alternatives: Traditional vs. Subscription Models
When evaluating Top FCB Alternatives, decision-makers need to understand how different models compare across critical factors:
Investment and Cost Structure
Traditional advertising agencies like FCB typically operate on project-based pricing or retainer models. A comprehensive branding project might range from $50,000 to $200,000+, while a website redesign could cost $75,000 to $300,000+. These costs often include account management, creative direction, strategy, and execution—but pricing varies significantly based on agency reputation, location, and project complexity.
Subscription-based alternatives offer fixed, predictable monthly costs. At Passionates, a full-time Grow subscription at $8,000/month provides unlimited requests across design, video, and development—meaning you could theoretically complete multiple projects per month for the same fixed fee. For a company that might spend $150,000 on a single website redesign with a traditional agency, subscribing for 3-4 months could deliver the same website plus ongoing design, video, and development support.
Team Composition and Expertise
FCB’s strength lies in its global network and deep bench of specialists. Projects typically involve creative directors, art directors, copywriters, designers, developers, and account managers—with team size scaling based on project scope. This collaborative approach brings diverse perspectives but also adds coordination complexity and cost.
Subscription alternatives like Passionates take a different approach: all team members are senior professionals with at least five years of experience, representing the top 0.5% of talent. You work with a dedicated project manager who coordinates requests across specialists, but you’re not paying for the overhead of large account teams. The trade-off is more direct execution with less strategic consulting—ideal for companies that know what they need and want rapid execution.
Speed and Delivery Timeline
Traditional agency timelines are project-dependent. A logo design might take 3-4 weeks, a website redesign 3-6 months, and a comprehensive brand identity 2-4 months. These timelines include discovery, strategy, multiple revision rounds, and stakeholder approvals—valuable for complex strategic initiatives but frustrating for agile teams.
Subscription models prioritize speed. Passionates delivers most requests within 1-3 working days, with revisions handled in the same rapid timeframe. This velocity is transformative for growth marketing teams running 20+ experiments monthly or product teams iterating based on user feedback. The model works best for teams with clear direction who need execution speed rather than extensive strategic discovery.
Scope and Skill Coverage
Large agency networks excel at integrated campaigns spanning multiple channels—TV, print, digital, social, experiential. FCB’s capabilities extend across advertising, branding, commerce, communications, creative effectiveness, data & analytics, design, digital, experiential, health & wellness, integrated production, influencer marketing, media, retail activation, social, and strategic planning.
For companies specifically seeking creative agency services rather than full advertising campaigns, this breadth can be excessive. Top FCB Alternatives in the subscription category focus on the digital-first services most businesses need daily: design, branding, web development, video production, UX research, conversion optimization, and AI implementation. Passionates’ 360° skill coverage across these areas means one subscription replaces multiple specialized vendors.
Who Should Consider Subscription-Based FCB Alternatives
Marketing Leaders at Mid-Market Tech Companies
Chief Marketing Officers and Marketing Directors at companies with 500+ employees face a unique challenge: they need agency-quality creative work but with the responsiveness of an in-house team. Traditional agencies can’t move at the pace modern marketing demands, while building comprehensive in-house teams costs 2-5x more when factoring in salaries, benefits, software, and training.
Subscription-based alternatives solve this by providing senior-level access across design, development, and optimization for a fixed monthly cost. A CMO can subscribe to the Optimize tier for $10,000/month and gain access to designers, developers, motion graphics artists, UX researchers, and CRO specialists—capabilities that would require hiring 5-7 full-time employees at a combined cost of $500,000+ annually.
The model particularly appeals to marketing leaders who value predictability and speed. When you know exactly what you’ll spend each month and can get landing pages, ad creatives, and website updates delivered in 1-3 days, you can plan and execute with confidence.
UX Directors Seeking Conversion Breakthroughs
Heads of UX at rapidly growing e-commerce companies or SaaS platforms need partners who understand that beautiful design means nothing without measurable business impact. Traditional agencies often separate “creative” from “performance,” requiring multiple vendors for design and optimization.
Among Top FCB Alternatives, subscription agencies that integrate UX research and conversion optimization offer compelling value. The Optimize tier at Passionates combines design execution with qualitative and quantitative UX research, A/B testing, funnel optimization, and experimentation strategy. A UX Director can request a new checkout flow design on Monday, have it delivered Wednesday, and have the team set up A/B tests and analytics tracking by Friday—all from the same subscription.
This integrated approach eliminates the coordination friction of working with separate design and CRO agencies. More importantly, it ensures designs are informed by user research and validated through experimentation rather than subjective preferences.
Startup Founders Building Brand Identity
Founders of B2B SaaS startups with 75-200 employees face intense pressure to differentiate in crowded markets. They need strong brand identity, compelling marketing materials, and engaging product videos—but lack the budget for six-figure agency engagements.
Subscription alternatives offer a path to agency-quality work at startup-friendly prices. A founder can subscribe to the Grow tier for $5,000/month part-time and work with senior designers and developers to build brand identity, create marketing collateral, design and develop a website, and produce explainer videos—all within a 2-3 month timeframe for $10,000-$15,000 total.
The flexibility to pause or cancel subscriptions without penalties makes the model particularly attractive for startups managing cash flow. You can subscribe for 3 months to complete a rebrand and website, pause for 2 months, then resubscribe when you need ongoing design support—something impossible with traditional agency contracts.
Digital Transformation Directors Implementing AI
Directors of Digital Transformation at established companies with 650+ employees are under pressure to modernize customer interactions and implement AI solutions that deliver measurable ROI. Traditional agencies often lack the technical depth for true AI implementation, offering strategy consulting without the engineering capability to build and deploy solutions.
The Innovate tier represents a unique offering among Top FCB Alternatives: it combines design, development, and optimization capabilities with AI engineering. A Digital Transformation Director can work with the same team to design personalized user experiences, implement AI-powered chatbots, automate customer data flows, and optimize conversion funnels—ensuring AI initiatives integrate seamlessly with the overall digital experience rather than existing as isolated experiments.
This integrated approach addresses a common failure mode of AI projects: brilliant technology that doesn’t connect with real user needs or business processes. By having AI engineers work alongside UX researchers and designers, implementations are grounded in user research and business objectives from day one.
E-commerce Managers Optimizing Revenue
E-commerce Managers at online retail companies with 350+ employees are laser-focused on conversion rates, cart abandonment, and revenue per visitor. They need partners who understand e-commerce-specific conversion factors and can rapidly test improvements across product pages, checkout flows, and personalization.
Subscription-based alternatives excel in this use case because of their speed and integrated capabilities. An E-commerce Manager can request product page redesigns, have them delivered in 2-3 days, launch A/B tests, analyze results, and iterate—all within a single week. Traditional agencies would take weeks just to schedule kickoff meetings.
The Optimize tier’s combination of design, development, UX research, and CRO is purpose-built for e-commerce optimization. The team can analyze user session recordings, identify friction points, design improved experiences, develop them on Shopify or WooCommerce, set up A/B tests, and provide ongoing optimization recommendations—all from one subscription rather than coordinating multiple vendors.
Product Managers Validating Roadmap Decisions
Senior Product Managers at Series B SaaS companies with 180+ employees need to validate feature concepts before development and optimize existing product interfaces for better adoption. Traditional agencies often lack the agile integration required to work within fast-paced product development cycles.
Subscription alternatives integrate seamlessly with agile workflows. A Product Manager can request UX research on a proposed feature, receive findings in 3-5 days, work with designers to create prototypes, test them with users, and iterate—all within a 2-week sprint. The model supports the velocity modern product teams require.
The combination of UX research, design, and development in one subscription eliminates handoff delays. Research insights flow directly to designers who understand the product context, and designs move immediately to developers who can implement them—compressing timelines that would span months with traditional agencies into weeks.
Growth Marketing Directors Scaling Experimentation
Heads of Growth at Series B SaaS companies with 220+ employees and aggressive growth targets need partners who can execute 20+ experiments monthly across landing pages, ad creatives, and funnel optimizations. Traditional agencies can’t sustain this velocity, and in-house teams struggle to maintain quality at speed.
Subscription models are purpose-built for high-velocity experimentation. A Growth Marketing Director can stack multiple subscriptions—say, two Optimize tier full-time resources—to create a dedicated growth team delivering 40-60 experiments monthly. At $20,000/month for two full-time resources, this costs less than hiring two senior growth designers while providing access to designers, developers, UX researchers, and CRO specialists.
The 1-3 day turnaround time is transformative for growth teams. You can request five landing page variations on Monday, receive them Wednesday, launch tests Thursday, and analyze results the following week—maintaining the experiment velocity required to achieve 3x growth in 18 months.
Key Considerations When Evaluating Top FCB Alternatives
Strategic vs. Execution Focus
Traditional agencies like FCB excel at strategic consulting—helping you define brand positioning, identify target audiences, and develop comprehensive marketing strategies. If you’re unclear on your brand direction or need extensive strategic guidance, traditional agencies provide valuable expertise.
Subscription alternatives assume you know what you need and optimize for execution speed. If you have clear direction and need rapid delivery across design, development, and optimization, subscription models offer superior value. The trade-off is less strategic consulting—you’re buying execution horsepower rather than strategic thinking.
Campaign Integration vs. Digital Focus
Large agency networks coordinate integrated campaigns across traditional and digital channels—TV, print, outdoor, digital, social, experiential. If you’re launching a major brand campaign requiring this breadth, traditional agencies are better equipped.
For digital-first companies—which describes most modern businesses—subscription alternatives provide everything needed: website design and development, digital advertising creative, social media content, video production, email design, and conversion optimization. The focus is digital execution rather than integrated campaign strategy.
Enterprise Compliance and Security
Large enterprises often require specific compliance standards, security certifications, and legal frameworks. Traditional agencies are accustomed to navigating these requirements and can execute Master Service Agreements with appropriate terms.
When evaluating Top FCB Alternatives, enterprise buyers should verify that subscription agencies meet their security and compliance requirements. Passionates operates with ISO 27001 ready enterprise security standards and can execute MSAs with appropriate terms—ensuring subscription models can serve enterprise clients without compromising on security or compliance.
Scalability and Resource Flexibility
One advantage of subscription models is instant scalability. If your needs double, you can add another subscription and immediately double your capacity. If priorities shift, you can reallocate resources across different types of work without renegotiating contracts.
Traditional agencies scale through project scoping—each new initiative requires a statement of work, estimate, and approval process. This works well for planned initiatives but creates friction for agile teams whose priorities shift based on market feedback or business results.
The Financial Case for Subscription-Based FCB Alternatives
Cost Comparison: Traditional Agency Projects
To understand the financial implications of different models, consider a typical scenario: a mid-market company needs to rebrand, redesign their website, create a library of video content, and optimize conversion funnels.
With a traditional agency like FCB, this might be scoped as:
- Brand identity development: $75,000-$150,000
- Website redesign and development: $100,000-$250,000
- Video production (5 videos): $50,000-$100,000
- CRO program (6 months): $60,000-$120,000
- Total: $285,000-$620,000 over 9-12 months
Cost Comparison: Subscription Model
With a subscription approach using Passionates’ Optimize tier:
- Subscribe to 2 full-time Optimize resources: $20,000/month
- Month 1-2: Brand identity development
- Month 3-5: Website design and development
- Month 6-7: Video production
- Month 8-12: Ongoing CRO and optimization
- Total: $240,000 over 12 months
The subscription approach delivers comparable scope for $240,000 vs. $285,000-$620,000 with traditional agencies—a savings of $45,000-$380,000. More importantly, the subscription continues providing value after completing these projects: you maintain access to design, development, and optimization resources for ongoing needs rather than paying for new projects.
Cost Comparison: In-House Team
Building an in-house team with equivalent capabilities requires:
- Senior Brand Designer: $90,000-$130,000
- Senior Web Developer: $100,000-$150,000
- Motion Graphics Designer: $80,000-$120,000
- UX Researcher: $90,000-$130,000
- CRO Specialist: $90,000-$130,000
- Benefits (30%): $135,000-$195,000
- Software and tools: $20,000-$30,000
- Recruiting and training: $50,000-$75,000
- Total: $655,000-$960,000 annually
Two full-time Optimize subscriptions at $240,000 annually provide access to the same skill sets for 63-75% less than building an in-house team—while eliminating recruiting challenges, management overhead, and the risk of key person dependencies.
Implementation: How to Work with Subscription-Based Alternatives
Getting Started
Subscription agencies prioritize rapid onboarding. With Passionates, you book a consultation to discuss needs and priorities, select the appropriate tier and commitment (monthly or annual with 10% discount), and can begin submitting requests immediately—often within 24-48 hours of subscribing.
This contrasts sharply with traditional agency onboarding, which typically involves:
- RFP or pitch process: 2-4 weeks
- Contract negotiation: 1-2 weeks
- Kickoff and discovery: 2-3 weeks
- Total: 5-9 weeks before work begins
Request Management and Prioritization
Subscription models use request queues rather than project plans. You submit requests through a client dashboard or directly to your dedicated project manager, who coordinates across specialists. Requests are processed one at a time per resource to ensure quality, with most delivered in 1-3 working days.
This queue-based approach requires different planning than traditional projects. Instead of comprehensive project plans with dependencies and milestones, you maintain a prioritized backlog of requests and continuously feed new work as items complete. The model rewards clear, specific requests—”Design a landing page for our new product targeting enterprise buyers” delivers better results than “Explore landing page concepts.”
Revision Cycles and Quality Control
Subscription agencies typically offer unlimited revisions within reason—you can request changes until you’re satisfied. This eliminates the “3 revision rounds” constraints common with traditional agencies and supports iterative refinement.
Quality control comes from senior talent and dedicated project management. All Passionates team members have 5+ years of experience and represent the top 0.5% of talent—ensuring professional-grade output. The dedicated project manager reviews work before delivery and coordinates revisions, providing the quality oversight that might come from an agency creative director.
Scaling Up and Down
One of the most compelling aspects of subscription models is flexibility. If your needs increase, you can add subscriptions mid-month and immediately access additional resources. If priorities shift, you can pause or cancel subscriptions without penalties—they simply don’t renew after the current billing period.
This flexibility is transformative for seasonal businesses, companies with variable workloads, or teams testing new initiatives. You can scale up for a product launch, scale down during slower periods, and scale up again for a rebrand—paying only for what you need when you need it.
Common Questions About Top FCB Alternatives
Can Subscription Agencies Handle Enterprise Complexity?
A common concern when evaluating Top FCB Alternatives is whether subscription models can serve enterprise clients with complex requirements, multiple stakeholders, and stringent security needs.
The answer depends on the specific agency. Passionates serves enterprise clients including Avalara, Qualtrics, and Maslansky and Partners, operating with ISO 27001 ready enterprise security standards and executing Master Service Agreements with appropriate terms. The model works for enterprises that need execution capacity rather than extensive strategic consulting.
Where subscription models struggle is with highly political environments requiring extensive stakeholder management. Traditional agencies excel at navigating complex approval processes and building consensus—if your organization requires this level of coordination, traditional agencies may be better suited.
What About Specialized Industry Expertise?
Traditional agencies often develop deep expertise in specific industries—healthcare, financial services, automotive, etc. If your industry has unique regulatory requirements or specialized knowledge needs, traditional agencies with relevant experience provide valuable expertise.
Subscription agencies typically take a cross-industry approach, applying design and optimization best practices across sectors. Passionates has particularly deep experience in B2B Software and Services but serves clients across industries. The model works well when design and optimization principles transfer across industries—which they usually do for digital-first services.
How Do Subscription Agencies Handle Large, Complex Projects?
Large projects like comprehensive website redesigns or rebrands work well with subscription models by breaking them into sequential requests. Instead of a monolithic project plan, you work through the project in stages: research and strategy, information architecture, design system, page designs, development, testing, and launch.
For projects requiring faster completion, you can stack multiple subscriptions to add parallel capacity. A website redesign that might take 4 months with one full-time resource could complete in 2 months with two full-time resources working on different sections simultaneously.
What If the Work Doesn’t Meet Expectations?
Subscription models include unlimited revisions, so you can request changes until you’re satisfied. If work consistently doesn’t meet expectations, you can cancel without penalties—subscriptions simply don’t renew after the current billing period.
This is actually lower risk than traditional agencies, where you’re committed to project contracts even if you’re unhappy with results. The monthly commitment model means you’re never more than 30 days from being able to exit if the relationship isn’t working.
The Future of Creative Agency Services
The emergence of subscription-based models as Top FCB Alternatives represents a broader shift in how businesses buy creative services. Just as software moved from licenses to subscriptions, creative services are moving from projects to ongoing partnerships with predictable costs and flexible capacity.
This evolution is driven by several trends:
Digital-First Business Models: Most modern businesses operate primarily or exclusively in digital channels, reducing the need for integrated campaigns spanning traditional and digital media. This makes digital-focused subscription agencies increasingly relevant.
Agile Marketing and Product Development: Modern teams operate in sprints, test rapidly, and iterate based on data. Traditional agency timelines don’t match this velocity, creating demand for partners who can deliver in days rather than weeks.
Financial Pressure and Budget Predictability: CFOs increasingly demand predictable costs and clear ROI. Subscription models provide the budget predictability traditional agencies can’t match, while performance-based metrics (conversion rates, engagement, revenue impact) demonstrate clear business value.
Talent Access Without Employment Overhead: The cost and complexity of building in-house teams continues to rise, while subscription models provide access to senior talent without employment overhead, benefits, or management complexity.
AI and Automation Capabilities: As businesses seek to implement AI and automation, they need partners who combine creative capabilities with technical implementation—something traditional creative agencies often lack. Subscription agencies that integrate AI engineering with design and optimization are uniquely positioned for this demand.
Making the Right Choice: FCB vs. Subscription Alternatives
When evaluating Top FCB Alternatives, the right choice depends on your specific situation:
Choose traditional agencies like FCB if you:
- Need extensive strategic consulting and brand positioning work
- Are launching integrated campaigns across traditional and digital channels
- Require specialized industry expertise in regulated sectors
- Have complex stakeholder environments requiring extensive coordination
- Prefer project-based engagements with defined deliverables and timelines
Choose subscription alternatives like Passionates if you:
- Know what you need and optimize for execution speed over strategic consulting
- Operate primarily in digital channels (website, digital advertising, social, email)
- Need ongoing access to design, development, and optimization capabilities
- Value budget predictability and want to eliminate project estimation uncertainty
- Work in agile environments requiring rapid iteration and testing
- Want to scale resources up and down based on changing priorities
- Need integrated capabilities across design, development, CRO, and AI implementation
For many modern businesses—particularly high-growth startups, mid-market tech companies, and digital-first enterprises—subscription alternatives provide superior value. The combination of fixed costs, rapid delivery, 360° skill coverage, and flexible scaling addresses the core frustrations that drive people to search for Top FCB Alternatives in the first place.
Conclusion: The Evolution of Creative Agency Partnerships
The search for Top FCB Alternatives reflects a fundamental shift in how businesses think about creative partnerships. Traditional advertising networks like FCB continue to serve important roles for companies needing strategic consulting, integrated campaigns, and specialized industry expertise. But for the growing majority of businesses that need rapid execution across design, development, optimization, and AI implementation, subscription-based alternatives offer a compelling new model.
Passionate Agency – Passionates exemplifies this evolution: fixed monthly pricing eliminates budget uncertainty, 1-3 day delivery enables agile workflows, 360° skill coverage replaces multiple vendors, and flexible scaling supports changing priorities. For Chief Marketing Officers seeking brand transformation, UX Directors pursuing conversion breakthroughs, startup founders building brand identity, Digital Transformation Directors implementing AI, E-commerce Managers optimizing revenue, Product Managers validating roadmap decisions, and Growth Marketing Directors scaling experimentation, subscription models deliver the speed, predictability, and integrated capabilities modern business demands.
The question isn’t whether subscription models will continue to grow as Top FCB Alternatives—they clearly will. The question is whether your specific needs align with the subscription model’s strengths: execution speed, cost predictability, skill breadth, and operational flexibility. For an increasing number of businesses, the answer is a resounding yes.
Comparison Table: FCB vs. Passionate Agency (Passionates)
| Factor | FCB | Passionate Agency – Passionates |
|---|---|---|
| Pricing Model | Project-based estimates; costs vary significantly by scope, location, and team composition. Typical projects range from $50,000-$300,000+ | Fixed monthly subscription: $5,000-$12,500/month for part-time; $8,000-$12,500/month for full-time access. Unlimited requests within subscription |
| Branding Services | Comprehensive brand strategy, positioning, identity development through global network of specialists. Typical projects: $75,000-$150,000+ | Brand identity, brand guidelines, visual identity systems included in Grow tier ($8,000/month full-time). Unlimited revisions until satisfied |
| Graphic Design | Project-based design services with dedicated creative teams. Pricing varies by project scope and complexity | Unlimited graphic design requests included in Grow tier. Senior designers with 5+ years experience. 1-3 day delivery per request |
| UI/UX Design | UI/UX design as part of digital projects. Team composition varies by project | UI/UX design included in Grow tier. User journey mapping, wireframing, prototyping, design systems. Integrates with UX research in Optimize tier |
| Motion Graphics & Video | Video production through integrated production capabilities and Studio Rx Productions (healthcare-focused). Project-based pricing | Motion graphics, video production, 3D/AR/WebXR included in Grow tier. Explainer videos, product demos, social content, brand videos |
| Website Development | Website design and development as part of digital projects. Typical website projects: $100,000-$250,000+ | WordPress, Webflow, Shopify development included in Grow tier. Custom CMS development available. Ongoing maintenance and updates included |
| UX Research | UX research capabilities available but not prominently marketed as standalone service. Included in digital projects | Qualitative and quantitative UX research included in Optimize tier ($10,000/month full-time). User interviews, surveys, usability testing, heatmap analysis |
| Conversion Optimization | Not prominently featured as core service offering. May be available through specialized teams or partner agencies | Comprehensive CRO included in Optimize tier. A/B testing, multivariate testing, funnel optimization, analytics, experimentation strategy. Proprietary Crolytics.ai platform |
| AI Implementation | Proprietary AI platform for internal use in strategy and creative development. Not marketed as client-facing AI implementation service | Custom AI implementation included in Innovate tier ($12,500/month full-time). AI agents, chatbots, personalization, automation, LLM fine-tuning |
| Team Composition | Large teams with creative directors, art directors, copywriters, designers, developers, account managers. Team size scales with project | Senior specialists (top 0.5%, 5+ years experience) coordinated by dedicated project manager. No account team overhead |
| Delivery Timeline | Project-dependent: 3-4 weeks for logo design, 3-6 months for website redesign, 2-4 months for brand identity | 1-3 working days per request. Large projects broken into sequential requests. Can stack subscriptions for parallel work |
| Scalability | Scale through project scoping and statements of work. Requires negotiation and approval for additional resources | Instant scaling by adding subscriptions. Add or remove resources monthly without penalties or renegotiation |
| Minimum Commitment | Varies by project; typically requires significant minimum engagements for major projects | Monthly subscription (can cancel anytime) or annual subscription (10% discount). Hourly packages available starting at 1 hour ($199/hour) |
| Ideal For | Large enterprises needing strategic consulting, integrated campaigns across traditional and digital channels, specialized industry expertise | High-growth startups, mid-market companies, and enterprises needing rapid execution across design, development, CRO, and AI with predictable costs |
| Geographic Coverage | 120 offices in 80 countries with 8,000+ employees globally | Remote operations in UK and US Eastern time zones. Serves clients globally |
| Cancellation Policy | Contract-dependent; typically requires fulfilling project contracts | Cancel anytime via dashboard or project manager. No penalties. Subscription simply doesn’t renew. All assets remain client property |
| Revision Policy | Typically 2-3 revision rounds included in project scope; additional revisions may incur extra costs | Unlimited revisions until satisfied. No revision limits or additional costs |
| Technology Integration | Integrates with major platforms; specific integrations vary by project and team | Extensive platform compatibility: WordPress, Shopify, Webflow, HubSpot, Salesforce, GA4, Optimizely, OpenAI API, and 50+ other platforms |
Note: FCB pricing and service details are based on industry standards for large advertising agency networks, as specific pricing is not publicly disclosed and varies by project, location, and client requirements. For the most accurate information about FCB’s services and pricing for your specific needs, contact FCB directly. Passionate Agency pricing and services are based on publicly available information from passionates.com.
