Fertifa.
The UKs leading fertility benefits provider
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The challenge
Fertifa is a team of fertility specialists and employee benefits experts with the single aim of making fertility care more accessible, inclusive, and affordable for everyone.
As a rapidly growing new company, their website was in need of fresh visuals that clearly and intuitively conveyed to clients both their corporate and individual fertility services.
The solution
We were tasked with a full custom redesign and development, beginning with wireframes that carefully considered multiple user journeys to reach the desired outcome of the site.