Whether you’re building your website from scratch or want to redesign it, it’s hard to build a creative website design that stands out from the competition. With so many businesses going online and trying to create a unique online presence, anyone can feel stuck and out of ideas.

Your website is one of your first contact points with your future customers, and it should give an impression of a professional, trustworthy yet unique and distinctive brand.

Your website helps you to connect with your customers and communicate your main message to them. That’s why it’s so important to carefully think about your design and what impression you make on your customers.

If you’re a bit stuck and don’t know how to make your website look unique and original, we’re here to help you. This list of creative website design ideas will help you find inspiration and create a really outstanding website.

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Animation is not a new thing, but it still looks fresh and innovative on corporate websites. Most websites are static and if you use animation, you can make your website more dynamic and interesting which will encourage users to spend more time on it.

Animations can be costly and require more time to create, but they can help a lot in creating a memorable experience for users. Just make sure that you create an animation that is relevant to your brand and communicates your main message. It shouldn’t be a means of distraction. Every element of your design should be justified and have a reason why it’s there.

Look at these websites, and how they use animation to support the main message.

Dior has made a wholly immersive experience using animations and even if a user doesn’t want to buy anything, they would still most probably scroll through the entire website.

Dior Website screenshot with a beach image and text in the middle


3D elements are another way to make your website look more dynamic and to add some movement. Look how this website uses the 3D model of its product, to showcase its features and the way it works. It’s like looking at the product in real life, and you can even see finer details that you’d miss if you saw it in person.

And the fact that it’s moving while scrolling adds even more depth to the website design.

Website screenshot with black background and image of mechanical instrument

Parallax Scrolling

Scrolling effects are a very creative and interesting way to make your website look interactive and unique. They also add some depth to the website. And one of the most interactive scrolling effects is parallax scrolling which is a scrolling effect where different layers of background content move at different speeds.

Creative scrolling encourages users to scroll through the entire website to see what awaits them in the end.

Parallax scrolling is mostly used in gaming website designs, but recently websites from other industries have started implementing it in their designs. And you can do it too. Also, I’d recommend trying horizontal scrolling, if your website content allows you to.

Multimedia Elements

Another way to add some originality to your website is to add multimedia elements. Photos, videos, and background music are elements that can contribute to a more interesting user experience.

The best thing about these elements is that they communicate your message in a more interactive way. Texts are sometimes hard to digest and most people will scroll without reading the text.

Videos and photos have a higher chance of drawing people’s attention. People perceive visuals easier than text information. So, if you can add an interesting video to your homepage, it can help to make your website look more creative.

Unique Typography

If you’re not a designer and haven’t been involved much with design projects, you may not know the real value and importance of fonts. But designers know that fonts have a huge impact on the perception of the brand and website.

Some years ago, as there was no support for serif fonts, designers were mainly using simple sans serif fonts. But now, things are changing and designers can use any font they like both serif and sans serif.

And this is your chance to appear more creative without creating complicated animations or 3D elements, especially if you don’t have the resources for them. Instead, you can focus on choosing a bold and unique font and appear more modern and creative.

Creative typography also adds a unique personality to your brand. You just need to make sure it complements your branding and feels natural on your website.

Black and White Palette

Most of the time simplicity works better than vibrant and colourful styles. In order to be creative, you don’t need to be complex. And monochromatic design style can help you look creative. It’s both simple and sophisticated.

The key to creating a distinctive black-and-white website design is to apply the right effects and styles to it. On this website, you can see bold typography, and a unique structure, combined with black and white minimalist design, making the website look professional, artistic and modern.

Website screenshot with black background, image, and white text

Here, the designers have used some animation and hover effects, and an oversized mouse pointer, which makes the website dynamic and interactive.

Website screenshot with black background

Text-Only or Image-Heavy Styles

Most websites use both text and images to balance the composition. Think about what a creative move it would be to use only one of them. By the way, text-only homepages are a huge trend in 2022.

One of the downsides of these styles is that it’s harder to create a balanced website. You need to make sure that without images your website doesn’t look empty or too cluttered.

On this website designers have used black and white colours, bold typography and handwriting styles to create a well-balanced website. It doesn’t look empty or text-heavy.

Image-heavy websites also look very trendy and creative.

Gradient Colors

As a trend, gradients keep coming and going, and recently they have become trendy again. Gradients are mostly used in backgrounds and that’s probably the reason why they don’t appear as a fresh trend. In 2022, it’s trendy to add gradients in places other than your website’s background.

Like on this website, you can add gradients as text fill colours.

Website screenshot with white background and colorful text

Or you can add it to illustrations and icons to emphasize them more.

Though, if you use the right colours and effects, you can use gradients in the background as well. The trendy palettes are more monochromatic, like in the below example. The designers have used a monochromatic, soft gradient in the background. To make it bolder, they have used unique typography and text animation, which are completely in balance with the background.


To Sum Up

Creating a distinguishing and creative website design is very tricky nowadays. With so many businesses out there on the Internet, everyone can feel stuck while designing a website.

 Investing in professional web design services can help bring your unique brand vision to life through custom WordPress websites, Webflow sites, and Shopify store builds. The best advice, in this case, is to remember that your brand is unique and your website design should reflect your brand and your main message. When you are stuck and don’t know what design you want for your website, you need to research a lot to find the style that you like and that corresponds to your business.

Check websites like Awwwards or Behance to find more creative ideas. Also, check our blog about the latest web design trends to find more inspiration.

Web design really matters, and if done right it can assist greatly in your marketing and sales efforts, so spare no effort to get it right!

Increase brand awareness, build trust and drive conversions.
A professional website custom-made for your business increases your customer trust and helps you build a better connection. And once that is done, you can expect improved purchase rates, customer loyalty and brand awareness.

General FAQ

  • Focus on the main messages of your brand
  • Research your target audience, find out what they like
  • Stay simple
  • Follow your branding guidelines
  • Research new styles, and trends to find inspiration
  • Invest in high-quality web design services

The first thing is simplicity and easy navigation. Of course, unique design is very important but without good navigation, you can’t have a high-quality website.