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WordPress Designer

High-end, bespoke WordPress website design services for small and medium enterprises. Our experienced, award-winning WordPress designers will create a fast, responsive, top-notch website that brings you conversions.

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Why choose WordPress

Why we're your one-stop-shop for good design

We take a strategic approach to each of our client projects and pay great attention to all aspects of your website. Our custom WordPress website design services are designed to help you reach all your business goals. We will thoroughly research your industry, competitors and brand specifics to develop a website that meets the needs of your target audience and helps you drive more conversions.

We believe in overdelivering and providing excellent value to our clients. Our rates are derived based on thorough research of dozens of comparable agencies that deliver similar quality service and output. And our rates are set to be the most competitive among them!

We pay meticulous attention to the tiniest details of your website. Everything from the composition to colour combinations and typography is carefully chosen in line with your brand guidelines to achieve the greatest visual balance and impact. Our WordPress designers can create and build highly-customised websites that provide an outstanding user experience.

Our team consists of highly experienced WordPress designers, project managers and website developers, each with at least five years of experience in their area of expertise. Every deliverable is checked by the art director with over 15 years of experience, the project manager and your account manager before it is submitted for your review. We have vast experience in building and maintaining WordPress and other CMS-based websites, working with different industries and various types of websites, from e-commerce sites to blogs and forums.

Web design can take some time to implement, and many parts have interdependencies, but we guide our clients through the process from day one, setting accurate expectations and aiming to under-promise but overdeliver every time! Regardless of the project, you will work with an account manager and a project manager, who will update you every few days, ensuring you’re always aware of the progress.

We appreciate that priorities and requirements might vary greatly even for similar tasks, sometimes, it may be crucial to have something done on the same day, and another time, an important factor may be the budget. We always try to understand the priorities and accommodate specific requests wherever possible. We also pride ourselves on having a very fast turnaround speed by all design agency standards. Typically you can expect to receive an update from us every 3-4 working days, so you’ll never be left waiting for long!

We aim to create long-term relationships with all of our clients so they’ll have a reliable partner to turn to whenever they need to make any updates down the line. Having said that, we believe in empowering our clients to maintain their websites as much as possible, so we provide all the access necessary together with detailed instructions and recordings to support the everyday management of the site, so they aren’t dependent on us for minor updates and instead can draw on our expertise for areas which need our assistance the most.

Why choose our WordPress designer services?

Free consultation
and advice

We will have multiple calls to understand all your problems and goals and advise you on all options available throughout the process. We will help you find the best solutions for your project so you can make informed decisions based on your objectives, deadlines and budget.

Responsive on all devices

All pages and templates we build will be optimised for mobile and tablet versions to ensure an excellent user experience for your visitors.

Includes Elementor Pro

Elementor is the leading page builder platform for WordPress, with over 10 million installs. Its advanced features allows us to build award-winning designs with animations and motion effects. You will be also be able to easily manage and edit the website later.

Pro plugins and integrations

As a part of our standard package, we install advanced security, SEO and caching plugins and can also connect live chat to your site! If you choose the marketing essentials addon below, we will also set up everything you may need for the marketing of your site!

6 months free hosting

To launch a WordPress website, you will need a domain and hosting. As part of our WordPress development services, you will also get free hosting on our lightning-fast server enabling you to launch the site quickly, keeping everything in one place.

Two rounds
of edits

You will always be aware of how much time we spend on each task and review the progress regularly. We track the time for all the work done and add it to a shared timesheet on a regular basis, so you will always know exactly how long each request took!

What our brand design process looks like



We start with an initial consultation to tailor services for your project and timeframe, considering your company, industry, brand, and design preferences.



Following the discovery stage and provided information, we'll create moodboards suggesting fonts, colors, styles, and examples aligned with your project's specifications once you're ready to proceed.


Design concepts

We'll incorporate moodboard feedback into a final creative direction and then create design concepts, starting with the logo, and repeating this process for all design assets in the project.



After finalizing branding assets, we'll compile a PDF brochure with style guidelines and provide a drive folder containing source files, offering ongoing support and instructions as needed.

What our process looks like

Sounds good? Start your journey with us now!

What our clients say about us


Their attention to detail was brilliant with great design innovations where there was room for them.

Hugh Fraser



Their comments and feedback are excellent, and they’ve gone beyond the scope of work. They’ve brought in their point of view and delivered excellent results, which will be the starting point for our company.

Aldo Guiducci



Their project management is outstanding, always making sure that everything’s clear and participating actively in decision-making processes and delivering great work, extremely fast. Their level of creativity is outstanding and inspiring too!

Gregory T

Meukow Cognac


Their creativity and speed were impressive. Passionate Design Agency's ability to transform our ideas into a top-notch product stood out.

Aaron Ganick



They were always quick to respond and proactively offered solutions. Their ability to provide solutions to complex problems sets them apart from other vendors.

Freda L.

Scoop Solar


The quality of their work stands out. Passionate always ensure the work is of the highest quality and delivered in a timely manner.

Qadir Hussain

Primed Pharmacy


Very reliable and dependable with great value. They are super knowledgeable and have helped us re design and migrate an entire marketplace.

Amber Weaver

Type Department


They were very patient with our feedback, which gave a very pleasant process and overall experience.

Cecilie Espensen


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Premium design, videos & websites made affordable. Book a call to learn more and get started!

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Frequently asked questions

Although most of these items can be included as an add-on, by default, the following items are not included in the standard package:

Contents for the website: unfortunately, we do not have a content writer in-house; thus, we request that all texts for the website be provided by the client, and we will input all content as provided to us.

Images: when building the draft version of the website, our WordPress designer will source and use royalty-free images; however, if you’d like us to change those, you will need to provide the images desired instead. This offer also doesn’t include the purchase of paid images.

Custom Mobile and Tablet versions: Although full mobile and tablet optimisation is included within the package, this optimisation takes the form of optimising the desktop version of the design to be fully responsive (and we also test it). It does not include a fully custom redesign separately for the mobile and tablet versions (i.e. the structure and order of sections, as well as the images and texts used, will be the same for all devices).

Ongoing Support: Once the website is completed and live, as such, there is no further support included within the package. Still, in the end, we are happy to provide a few detailed screen recordings showing how to make edits to the website, and should you have any difficulties, we will be just an email away. However, please note for major edits after completion, charges will apply. Finally, we will also be happy to offer an ongoing support/maintenance package tailored to your needs!

WordPress, Wix and Squarespace are all examples of CMSs (Content Management Systems).

Wix and Squarespace have similarities in their easy-to-use interface, low-cost options and accessibility to new web designers, but also in their shortcomings concerning scalability and customisation. Both are better suited for simple websites, such as blogs and portfolios, but SquareSpace offers more eye-catching designs, and Wix has more variety of templates.

Both are inferior when it comes to SEO, lacking the advanced settings that are built into WordPress plugins.

For complete control over your website, the potential for customisation and scalability, and the availability of a wide range of plugins and features, WordPress is by far the best option. WordPress is less beginner-friendly: we’ve invested the time and energy in becoming experts in custom WordPress website development to deliver you high-end WordPress sites, so you don’t have to learn an entirely new skill!

So, in a nutshell: if you’re only interested in having a basic website with limited functionality, you can build and manage it without the need for experienced developers in Wix or Squarespace all by yourself. If you’re looking for a website with more complex functionality, a unique design and lower monthly fees, we’re here to help!

We primarily use ClickUp for our internal processes, so we can invite multiple members of your team to the ClickUp board and manage everything there. We can also join other project management tools that you are already using if you prefer.

Absolutely! You can reverse image search any concept or variation we provide, and even individual design components; everything we design is made from scratch and fully tailored to your brand!

Certainly! From the moment you make the payment, all rights to all concepts and variations developed during your project, including the final designs, will be passed to you. We do, however, reserve the right (unless discussed otherwise in advance) to present the work done for you as part of our portfolio. Finally, upon completion, you will also receive the design of the source files, which can then be passed on to other designers or companies for their use.

Discover what we can do for you!

What is WordPress Development?

WordPress is the most popular content management system powering over 43% of websites around the globe! And for a good reason! WordPress is also one of the most flexible content management systems with its user-friendly admin interface and thousands of plugins and themes: easily covering content-rich blogs, advanced e-commerce stores (with WooCommerce) and classic informational websites. But it doesn’t end there!

WordPress has been around for almost 20 years, and while being open source and free to use, it has come a long way from the blog publishing tool it started out as. With 20 years of bug fixes and new functional improvements, WordPress development is going to be a solid solution for almost all businesses and all website purposes for a while to come!

But WordPress development has a few components to it. WordPress itself is a content management system (CMS). You’ll need to have a theme installed (that can act as a blank canvas or provide a lot of functionality and design). For many of the additional functionalities (such as e-commerce), you will also need to install additional plugins, which may be free, freemium or paid.

Furthermore, if you want a drag-and-drop visual front end that you can update without a developer, you might use a page builder plugin (like Elementor). Suppose you can’t find a plugin that completely covers the functionality desired or would like to add some custom elements, you might consider adding custom code to alter a theme or a plugin somewhat.

Finally, you will need a domain and hosting to make the site live when done.

These five elements:

  1. The CMS itself
  2. Themes and plugins
  3. Page builder
  4. Custom code
  5. Hosting

Are present in CMS website development in general, using other content management systems such as Webflow, Shopify, Magento, Drupal, etc. However, each CMS excels in only some of these elements, thus making each more suitable for a specific purpose. So let’s first define what a CMS is, understand the advantages of using a CMS, and then dive into each of these elements to understand why WordPress development is such a popular choice!

What is a CMS?

Think of a content management system (CMS) as a bunch of premade code (open source and free like WordPress or not like Shopify, Webflow) that gives the website structure and helps organise its files quicker. Ultimately, any website or app is just a bunch of code and other files stored on a server, and a CMS simply makes it quicker to create those files and define their interdependencies!

To illustrate this with an example, imagine you know HTML, CSS and JavaScript so that you can do front end development. Now you want to create your website’s home page, which will require HTML, CSS and JavaScript (JS). If you didn’t have a CMS, you would need to create those three files according to the desired design: an HTML file (e.g. home.html), a CSS file (home.css) and a JS file (home.js). In the HTML file, you would specify when to load the CSS and the JS files. You would then open the terminal or some web host management tool (cPanel, Plesk) and upload these files to the root directory of your website (the publicly visible folder that your domain is connected to). And voila, you would have your home page accessible at

But this was for just one static page. Now imagine you want to have a blog. Again, assuming you want to have static content, you need to create folders for each category, create each post as an HTML file, and then link all of them on the blog page. But suppose you want some kind of search and filtering functionality. In that case, you would then also need to write some further JS or scripts (in PHP or another backend language) that would allow assigning tags to posts and filtering according to them. If you then want to remove a post from the blog, you need to find the link to the post you want to remove inside the blog HTML file and remove or replace it.

With a CMS like WordPress, you would just go the “posts” section of your admin panel, create the new blogposts using either the default WordPress editor or a page builder like Elementor, and then that would update wherever you have a blog feed. You could then go to the tags section of your admin panel, add new tags and assign them to blog posts, and enable filtering by those tags on the blog page. If you want to delete blog posts, you would go to the posts page and make that post-draft or delete it, and it would just disappear from everywhere.

So if we assume the simplest designs, it will probably take a day to set up that blog with the custom approach and maybe an hour with WordPress. Add this up over all the different features and also add the time you will spend updating and maintaining the site: using a CMS will save you tons of time and money when creating and maintaining the website. As long as your product is not software that needs to be integrated within your website (e.g. Facebook) for 99% of websites and use cases, it just doesn’t make any financial sense nowadays to build a website from scratch without a CMS.

That said, not all CMSs are created equal either. You get two broad types of CMSs: those built for developers and those built for non-techie users.

The CMSs mainly geared towards developers include Magento, Drupal and Joomla, to name a few. As building a website with these requires some coding work to be done, websites with these CMSs typically take longer to produce, cost more and are generally more challenging for the end client to maintain without the help of a developer.

From a business perspective, it’s most optimal to go for the solutions that are:

  1. Fast to develop
  2. Affordable to develop and maintain
  3. Easy to expand and add new features
  4. Easy to market and promote (and this is a big one)

So ideally, you want to have as little custom code as possible as it is more expensive and time-consuming to develop a feature from scratch than it is to use an existing plugin or extension. Furthermore, most of the trusted plugins have a big team that tests the plugin’s compatibility with the rest of the CMS. In contrast, if you develop a feature from scratch, you need to check it regularly to ensure it doesn’t cause conflicts with updates. So going back to the five elements of CMS website development, for a CMS to be the most optimal solution from a business perspective, it needs to have:

  1. The CMS itself – a CMS that is very multifunctional and advanced
  2. Themes and plugins – a big directory of themes from a variety of providers
  3. Page builder – a variety of advanced page builders
  4. Custom code – an option to add custom code to the plugins or extensions in a documented fashion
  5. Hosting – an ability to easily scale to have more visitors

And WordPress excels at all of these, making it one of the most (if not the most) flexible, cost and time-efficient website development option.

Other CMSs for non-techie users, such as WIX, Squarespace, Webflow and Shopify, also allow to intuitively create pages and quickly get a website up and running. And although WordPress is undoubtedly the all-around winner, some of these other CMSs, such as Webflow and Shopify, still have competitive advantages in some areas. For example, if you would like to have a very animation heavy front end, Webflow may be more suitable. Similarly, if you want a standard e-commerce website with minimal ongoing support, then Shopify may be the choice for you.

We offer WordPress, Webflow and Shopify development services, and we typically recommend the CMS to use based on the project requirements on a case by case basis. If you are wondering which of the three will be most suitable for your project, you can also read:

  • Webflow development
  • Shopify development
  • Webflow vs WordPress
  • Shopify vs Woocommerce

Or feel free to book a call, and we can walk you through all of the options depending on your project specification!

Now, let’s finally dive a bit deeper into some of the reasons you may want to use WordPress and why it is the best all-around CMS!

1. The CMS itself

Out of the box, WordPress comes with a very intuitive admin panel, where you can see and manage all of the different pages, users, posts, themes and plugins.

Having started as a blogging tool built into the core CMS, you get a very advanced page and post editor that allows you to add HTML and visual components. You also can categorise, tag and filter posts and pages, and you get to control the permalink structure and post-publication states (draft, published, deleted).

Furthermore, you can create a variety of users and assign various roles to them, such as an editor who can publish content but can’t edit plugins or a shop manager who can add products but not edit users. This means you can also easily delegate some parts of running the website to team members without giving them complete control of the website.

“WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL and licensed under the GPL. It is the official successor of b2/cafelog. WordPress is modern software, but its roots and development go back to 2001. It is a mature and stable product. We hope that by focusing on user experience and web standards we can create a tool different from anything else out there.” 

– WordPress history

Other key advantages of the WordPress CMS are that is it free and open-source, meaning that there is no charge to use it. In fact, you can download your WordPress website and run it on your computer. Or you can keep the files and relaunch the site in a year. No one can limit your access to your WordPress website because you haven’t paid a license fee!

In short, if you’re looking for a simple informational website or a blog, certainly look no further; just the core CMS alone might have you covered even without any extensions or plugins!

2. Themes and Plugins

As WordPress is open-source, the source code is available for everyone to see. Add to this the fact that WordPress backend is built with PHP, the most popular web scripting language, and that there is an enormous market for WordPress plugins and themes, and you’ll get this:

  • There are over 11,000 WordPress themes on ThemeForest alone!
  • There are over 50,000 WordPress plugins available on the WordPress plugin directory.

And although not all of these plugins and themes are exceptional, thousands of them are very well maintained and from credible developers, meaning that you should have plenty of choices for most standard applications!

There are also plugins with much more sophisticated functionality that will allow:

  • Converting the website into an e-commerce store with advanced e-commerce features such as product and order management (WooCommerce)
  • Creating courses and selling memberships to access these courses, including course quizzes and certificates
  • Creating a directory or marketplace sites with vendor profiles and products
  • An advanced forum on your WordPress website

But what about marketing a WordPress website? As it doesn’t matter how many epic features your website has if no one sees it!

Again, due to its popularity, most other marketing or related tools have a direct integration with WordPress. Google, Facebook, Hubspot and dozens of other popular software have developed their own plugins for WordPress that integrate your WordPress site with their services in just a few clicks!

3. Page builder

A page builder is also a plugin that upgrades the standard WordPress editor to allow more flexibility with widgets, section positioning and styling. Our absolute favourite page builder is Elementor, which we have been using since its launch. Our sites were featured by them as “website of the month” many times, and we are also an active member of their community and experts platform!

Long story short, Elementor allows us to create very custom websites with all kinds of animations and design effects whilst still keeping it simple for you as a client to log in and make content updates if you need to!

Furthermore, over the last few years, we have seen Elementor integrate with more popular plugins, such as WooCommerce, BuddyPress, Learndash, etc. This means that more and more custom WordPress websites with advanced functionality can be built and maintained more easily, making WordPress development an even more attractive option!

4. Custom code

Although WordPress has a massive directory of plugins and themes, you could ignore all of them and fully custom code your WordPress website.

As it is open-source, you can edit WordPress source files on your server, including all of its PHP and CSS files! One problem with editing the source files directly is that WordPress regularly has updates, and these updates will download the new source files from, removing any customisation made to the old files.

However, you can create a custom theme, plugin, or use a child theme to store all of your customisations, allowing you to retain them whilst keeping WordPress up to date.

So in a way, you can just use core features that come with WordPress and build on top of that. As mentioned before, typically using an exiting theme or plugin will be a much faster and cheaper option, but the fully custom alternative is also there if needed (which isn’t the case with all CMSs)!

Similarly, in terms of building pages and templates on the front end, you can create a fully custom HTML page and just embed it inside of a WordPress page. You can also use a mix of Elementor widgets and custom HTML or add custom styling and CSS to the Elementor widgets.

So in terms of flexibility, again, WordPress is hard to beat!

5. Hosting

There is sometimes confusion about the difference of and The free WordPress CMS described above comes from, and you have almost complete flexibility for where you choose host it. As long as you have PHP 7 and MySQL 5.6 compatibility on your server you can host a WordPress website on it.

Almost every host out there offers WordPress hosting, and although not all of the hosts offer the same services and performance, and price varies dramatically as well, still there are a lot of options. is one of them. provides “fully managed” hosting, limiting you access to the WordPress CMS files and the server, which isn’t as ideal if you’re hiring a WordPress development company (e.g. us) to build your website as it largely ties the developers hands. Choosing the best hosting for your needs is a large topic on it’s own, but you can read more about managed wordpress hosting and other alternatives here.

Either way, there is a massive ecosystem of WordPress hosting, caching and content delivery services, meaning that regardless of how big your website grows in terms of traffic and requests there will still be many options that you can consider. This competition means that on average the cost of your hosting will be less than with other “fully managed” CMSs such as Webflow or Shopify! Finally, you should have no problem scaling your site, so WordPress can work for both very small sites and for Enterprise projects.

Disadvantages of WordPress

All we have covered so far are things that are awesome about WordPress, but are there any disadvantages of using WordPress? There are, kind of…

One such disadvantage is continuous updates. WordPress has updates all the time, and so do all of the good plugins and themes (and if they don’t, you should probably not use them). All good software have updates, so do Shopify and Webflow, except the latter are managed services their development teams implement behind the scenes.

So as a WordPress website webmaster, you need to make backups of the site and execute these updates regularly. When your website and plugins get outdated, you can start seeing conflicts or even security issues!

Another disadvantage sometimes mentioned is that WordPress is less secure than for example, Shopify or Webflow. But this is not the case. If you choose the cheapest host available with a bad track record, never update the plugins, and don’t install any security plugins, then the odds are that you will have a security problem one day. If your host gets hacked, then so will your website. If you install a plugin from a developer with no reviews and no history of making good WordPress plugins, they could one day use the plugin to hack your website. All of these cases can be prevented, and with the hundreds of WordPress websites we have built, we had never had a problem when the proper precautionary steps were taken.

Additionally, some say that WordPress can feel overwhelming at first with all the different features, dashboards and capabilities. Most of our clients do content and blog updates themselves without our intervention. In our experience, once the site is set up and running, with the screen recordings and advice we provide, you should be comfortable making edits yourself after a couple of attempts!

The final disadvantage to using WordPress is the lack of dedicated customer support. You can call your hosting company or live chat a plugin provider, but there is no single WordPress website support contact that will solve all of your problems. While this can be challenging for those looking to learn and build their website, there are alternative support resources. Given its popularity, the support articles, forums, videos, and other resources available for users are endless.

Of course, you can also work with a WordPress development company like ourselves, who can be the single contact who will handle everything behind the scenes. Similarly, all of the other disadvantages mentioned will be nonexistent if we provide WordPress maintenance and support services for your website. As part of these services:

  • We will implement all of the updates and backups for you.
  • We will provide security and hosting advice and implement necessary measures for maximum security.
  • We will be able to assist with both minor and major edits (including design or functionality changes)
  • We can advise you on any aspect of running a WordPress website drawing on our experience from launching and maintaining hundreds of websites, from speed optimisation and hosting to PHP and CSS errors!

But if WordPress is so easy to use, are there any other advantages of hiring a WordPress web design agency other than ongoing support and maintenance?

Why Hire Us to Build your WordPress Website

Advantages of working with Passionate Agency

One of the most significant advantages is saving time. Instead of spending days searching for the right plugin to use and how to deal with a conflict between a plugin and a theme, we will do it all for you, drawing on our vast experience. We typically get a 5 page WordPress website up and running with two rounds of revisions within around two weeks, and there is just a short list of details that we’ll need from you to make it happen!

Another advantage is the professional and high-end look and feel. Our designs are all created by award-winning senior designers and reviewed by an art director with over 15 years of web and UI/UX design experience. But it doesn’t end there. Not only will your website have a modern design tailored to your target audience, with sharp graphics and engaging effects, it will also be responsive and optimised for conversions. There is a variety of further optimisation that we can undertake, such as speed optimisation for Google Page Speed Insights, ongoing conversion optimisation based on analytics data, SEO optimisation, marketing automation set up.

Our WordPress website packages also come standard with Elementor Pro license, advanced security plugin, Yoast SEO plugin, advanced caching plugin, live chat integration and six months free on our shared hosting services (including domain and email set up). So as soon as the website is approved, you’re ready for launch!

Not sure if this is for you? Book a call with one of our account managers, and they will be able to advise you on the best CMS choice for your website and the variety of options available for your project!

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