Web Design Agency

81% of consumers go online before making a purchase, so your website is fundamental to your brand being discovered and considered. Our award-winning web designs can do wonders for your brand, improving SEO rankings, user engagement, lead generation, conversion rates and brand image!

Why web design matters

To Attract More Organic Traffic

One of the main reasons to have a high-quality, creative website design is to drive more traffic. A website that has a responsive and appealing design, and is created according to the best SEO practices, is going to have higher rankings and attract more visitors.

To Increase the Number of Returning Visitors

Digital marketing ensures you get new visitors, but it won’t change the mind of users if they don’t want to revisit your website. A unique responsive website design, with simple navigation that allows users to quickly and easily find what they are looking for, can motivate users to return to your website again and again.

To Generate New Leads

Your website is the first source for people to find information about your brand and products. And if it doesn’t show enough, or has a poor design, you won’t be able to convert these visitors into future customers. A high-quality website can help you generate more leads and more conversions.

To Increase Brand Awareness

A website should show the essence of a brand, what it is about and how it is different from competitors. It needs to showcase all the important details about your brand, correspond to the branding guidelines and have an interactive design to encourage visitors to read more of your content and learn more about you.

To Improve Customer Journey

Every customer goes through the stages of the customer journey to make a purchase. And your job is to make this journey as pleasant and smooth as possible. Your website can help a lot, by being the main source to find information about your brand and by providing great content. A professionally designed website with easy and dynamic navigation will make the customer journey an unforgettable experience for your users.

To Build Credibility

In the 21st century, a business that doesn’t have a website may make customers doubt their credibility. Moreover, an appealing, creative website design can help businesses to stand out from competitors and create an impression of a credible and trustworthy business.

Why choose us

Strategic Approach

We take a strategic approach to each of our client projects and pay great attention to all aspects of your website. Our team of experienced designers will thoroughly analyse your industry, competitors and your brand specifics to develop a web design strategy that meets the needs of your target audience and helps you drive more conversions.

Attention to Detail

We pay meticulous attention to the tiniest details. The page layout, usability, user interface, graphical elements, animations and interactive elements, CTA positioning, responsiveness, speed, and accessibility are all carefully implemented to achieve the best user experience for your website visitors.

Experienced Team

Our team consists of highly experienced graphic, UI/UX and web designers, project managers and website developers, each with at least 5 years of experience in their area of expertise. We have worked with a great variety of industries, on both B2B and B2C products and services, and we are eager to pour all our knowledge and expertise into your project to deliver an outstanding website for your business.

Guidance and support

Web design can take some time to implement and many parts have interdependencies, but we guide our clients through the process from day one, setting accurate expectations and aiming to underpromise but overdeliver every time!

Handover, training and long-term partnership

We aim to create long-term relationships with all of our clients so they’ll have a reliable partner to turn to whenever they need to make any updates down the line. Having said that, we believe in empowering our clients to maintain their websites as much as possible, so we provide all the access necessary together with detailed instructions and recordings to support the everyday management of the site, so they aren’t dependent on us for minor updates and instead can draw on our expertise for areas which need our assistance the most.

Our reviews

Their attention to detail was brilliant with great design innovations where there was room for them.

Hugh Fraser


Their comments and feedback are excellent, and they’ve gone beyond the scope of work. They’ve brought in their point of view and delivered excellent results, which will be the starting point for our company.

Aldo Guiducci


Their project management is outstanding, always making sure that everything’s clear and participating actively in decision-making processes and delivering great work, extremely fast. Their level of creativity is outstanding and inspiring too!

Gregory T

Meukow Cognac

Their creativity and speed were impressive. Passionate Design Agency's ability to transform our ideas into a top-notch product stood out.

Aaron Ganick


They were always quick to respond and proactively offered solutions. Their ability to provide solutions to complex problems sets them apart from other vendors.

Freda L.

Scoop Solar

The quality of their work stands out. Passionate always ensure the work is of the highest quality and delivered in a timely manner.

Qadir Hussain

Primed Pharmacy

Very reliable and dependable with great value. They are super knowledgeable and have helped us re design and migrate an entire marketplace.

Amber Weaver

Type Department

They were very patient with our feedback, which gave a very pleasant process and overall experience.

Cecilie Espensen


Success stories

Their project management is outstanding, always making sure that everything’s clear and participating actively in decision-making processes and delivering great work, extremely fast. Their level of creativity is outstanding and inspiring, too!

Gregory Thevenet

Founder of Lux Lingua

Awwwards logo
Site of the day
elementor logo
Site of the month
Featured in UIUX design
CSS design awards
UI, UX & Innovation Award
Awwwards logo
Site of the day


Featured in UIUX 4
Featured in Illustrator 1
Featured in Branding 1

Best UI Design
Best UX Design
Best Innovation

CSS design awards
UI, UX & Innovation Award

What's included in our services

Free Consultation and Advice

We will have multiple calls to understand all your problems and goals and advise you on all options available throughout the process. We will help you find the best solutions for your project so you can make informed decisions based on your objectives, deadlines and budget.

Proven Value for Money

We believe in overdelivering and providing great value to our clients. Our rates are derived based on thorough research of dozens of comparable agencies, that deliver similar quality service and output, and our rates are set to be the most competitive among them.

Fast Turnaround Speed

Although the timeframe can vary greatly depending on the project, we pride ourselves on having a very fast turnaround speed by all design agency standards. Typically you can expect to receive an update from us every 3-4 working days, so you’ll never be left waiting for long!

Top-Notch Quality

Each member of our team has at least 5 years of experience in their field and every deliverable is checked by the art director with over 15 years of experience, the project manager and your account manager before it is submitted for your review.

Full Ownership

You will receive complete ownership of all designs or other assets produced as part of the engagement, including source files as well as website and hosting admin logins. You will also have access to dozens of licenses, plugins and tools free of charge!

Scalable to Your Needs

We are here to support you throughout all stages of your journey, so you will have regular calls with your account manager to evaluate progress, discuss upcoming tasks and make any adjustments necessary to the services we provide.

What Our Working Process Looks Like

Initial consultation, scoping and proposal
We typically start with an initial consultation to discuss every detail of your project, the timeframe and the budget you have allocated for the features and objectives you want to achieve. We generally need to discuss what your company does, your industry and target audience, what CMS is best suited to your business, what features you need, and what your design preferences are like. Based on this, we will then advise on the best options available and provide a proposal outlining the services to be provided to allow you to achieve your goals within the timeframe and budget you have allocated for the project!
Moodboards and wireframes
Based on the information provided and our research during the discovery stage, we will typically begin working on moodboards. Once you are happy to move forward, we'll propose creative directions that would work for your project specification. These moodboards typically include suggestions on fonts, colours, styling and some examples of the proposed styles being used. These can be, for example, a few sections of your website designed following that style. Once the creative direction is agreed on, we then begin working on grayscale wireframes. This will help to derive the overall navigation and the structure of pages based on the contents and sitemap. If available, we also request access to analytics information and incorporate the findings based on the analysis into the wireframes to optimise the user journey in line with the data. The template option is most suitable if you already have a design file that you’d like to follow. Or, if it is important to get the website built in the shortest amount of time and at the lowest budget. However, if you want to have a unique high end website design that’s fully tailored to your brand and product we certainly would recommend having at least some of the most important pages custom designed (e.g. home page, product landing page etc). If you already have a website and are looking for a redesign the custom designed option will be most suitable.
Design concepts and revisions
Once we implement the feedback received for the wireframes and finalise the grayscale design prototype we will then move to create a draft design concept for one of the pages (typically the home page) in line with the approved wireframe for the page and the creative direction chosen based on the moodboards. At each stage of the design process, we typically include two rounds of revisions. Once the first page’s design is finalised we will start designing the remaining pages in line with the approved design.
Website building and publishing
The approved interface designs are then built pixel-perfect with the CMS platform of your choice, with a further two rounds of edits during the build. All of the pages and templates are optimised for mobile and tablet as standard. The website is typically built on a staging environment and published live after final testing and approval from you. Once live, we are typically on standby for the next few days, ensuring that you have all of the access and instructions necessary to take over the management of the site and address any last-minute issues that may arise. We will also provide screen recordings and instructions on making edits and other aspects of managing the site. Depending on the project requirements, we can also assist with setting up the hosting, speed optimisation and ongoing maintenance of the site going forward.

Book a call

Asked Questions

We use ClickUp for our internal processes and for time tracking, so we can invite multiple members of your team to the ClickUp board and manage everything there. We can also join other project management tools that you are already using if you prefer.

Absolutely! You can reverse image search any concept or variation we provide, and even individual components of the design, everything we design is made from scratch fully tailored to your brand!

Certainly! From the moment you make the payment all rights to all concepts and variations developed during your project, including the final designs pass to you. We do however reserve the right (unless discussed otherwise in advance) to present the work done for you as part of our portfolio. Finally, upon completion you are also provided with the source file for the design, which can then be passed on to other designers or companies (such as a printing company) for their use.

Request a free proposal

What is Web Design and What Does a Web Design Agency Do?

One of the questions that keep coming up in the world of entrepreneurs is whether investing in web design is worthwhile. And whether it’s worth hiring an expensive web design agency or a freelancer.

When you already have strong marketing, sales, and branding team, you start doubting whether spending money and effort on web design will change anything. After all, web design agencies can cost a fortune.

But trust us. Although it might not look as significant as other aspects of your business, a quality web design is not only advisable but pretty much mandatory.

Wondering why? Well, the answer is simple. A good web design increases your customer trust and helps you build a better connection. And once that is done, you can expect more purchase rates, stronger customer loyalty, and overall improvement of your brand identity.

Web Design Agency

The first digital natives are already reaching their 40s, showing how long we have lived, inseparable from technology and the internet.

And in this hyper-digitized world, building an online presence is essential, especially for businesses that want to grow brand awareness and promote their services. But how exactly do you create a website design that conveys the ideology of your brand correctly?

Unless web design is your work or passion, it’s best to leave such an important task to the best web designers. The safest approach would be to work with a web design agency that knows all the ins and outs of visual aestheticism, colour schemes, layouts, and intuitive UI/UX. But don’t confuse web design with web development.

Web design entails the creation of the user experience plan and all design assets that comprise the website: it is essentially a web design service.

But as web design and development are interrelated, it is generally best that the same team does both to avoid design misunderstandings. As a result, most web design agencies also provide front-end web development services.

Don’t worry though if you’re unfamiliar with the terms, we’ll explain everything one at a time:

What is User Experience?

User Experience or UX refers to describing the user’s overall experience of the website or application. A good UX is when the web page is pleasant, easy to use, and serves the website’s end goal.

For instance, if it’s eCommerce, the visitor’s end goal is to buy a product. However, if the UX is poor, the visitor might have trouble figuring out how to add the product to the cart or purchase it, eventually harming the business.

So the responsive website design company should make sure that your visitors can easily navigate your website without encountering any problems.

What is User Interface Design?

Along with the UX also comes the UI, which stands for User Interface. The UI is the graphical layout of the website or application, consisting of many different elements like text, images, entry fields, buttons, sliders, etc. In other words, everything that you see on the page, every micro-interaction you engage with, should be designed, and the UI developers are the ones doing it.

UI/UX is an essential part of web design, and a good web design agency should be able to craft a website with a clean interface, a responsive web design, a pleasant experience and one that achieves the main objectives.

What are Grayscale Wireframes?

If you start working with a web design agency, you might come across the term “grayscale wireframe”. What exactly is it, and why do you need it during the design process?

To understand what grayscale wireframes are, let’s understand what wireframes are in general. Wireframes allow visualising the skeleton of your website or digital application before you start to design or develop it. It is like a draft version of your design. It demonstrates what elements will exist on your webpage and what layout it will have.

Grayscale wireframes or greyscale mockups are black, white, and grey renderings of the product. They are the logical evolution of the UX Wireframes. With grayscale wireframes, you can focus on the individual elements of your future web design and see what will work and what will not.

Web design agencies will provide the grayscale wireframes during the first stages of the design so that you can give feedback on the draft and suggest improvements or changes.

What is Responsive Web Design?

The term responsive web design refers to the approach of web design where the website adapts to different window sizes and screens. In the age where mobile traffic is growing day by day, this is a pretty important aspect. You don’t want your entire website to collapse into awkwardly large pieces when someone accesses it from their smartphone or iPad.

Your website will automatically match your visitor’s screen sizes with responsive web design and stay intuitive whether your user is accessing from a mobile device or desktop.

A modern web design agency will offer responsive web design services to their clients. Google will penalise non-responsive websites, and it has many advantages over the other models.

Bringing Creative Website Designs to Life

There are several options for how a web design company can bring the design to life. Here are the most popular ones.


The easiest way to start a website? WordPress. And there’s no doubt about it.

Let’s take a look at the statistics. According to the W3Tech statistics, 65.1% of websites with a recognisable CMS (content management system) are powered by WordPress. In other words, 42.8% of all websites on the internet use WordPress.

But why do so many bloggers and website owners trust WordPress and choose it as their go-to? There should be a good reason for WordPress’ popularity.

And the truth is that WordPress deserved its status as the best CMS for a couple of reasons. WordPress is:

  • Easy and fast for development
  • Affordable for development
  • Effortlessly maintained
  • Easily expanded with new features
  • Easily marketed and promoted

It is all that a business can need. Let’s take a look at all of the features separately:

1. Easy and Fast to Develop

Think of a Content management system (CMS) as a bunch of premade code that gives the website structure. Also, it organises its files quicker.

Any website or app is just a bunch of code files stored on a server, and a CMS makes it quicker to create those code files and define their interdependencies!

Having started as simple blogging software, allowing to build pages and create blog posts quickly, WordPress has expanded rapidly since. Now, WordPress includes user account functionalities, a user-friendly admin panel, and access to thousands of plugins and themes!

And when development is made so straightforward, it also becomes pretty fast, allowing WordPress programmers to build a website from scratch in a very short period of time.

2. Affordable for development

Another reason why WordPress is such a popular choice is its price. Or essentially the absence of price: WordPress is open-source and free to use.

This means anyone can start working with WordPress without spending a penny.

Of course, there are certain things you should pay for if you eventually want your website to go live. At least you’ll need to secure your website’s hosting and domain name, which will cost you some money, as WordPress does not offer it by default.

Plus, the best WordPress themes and plugins are usually the paid ones, meaning that if you want to take your website to the next level, you’ll probably have to pay for it. However, even with these extra costs and add-ons, WordPress stays as one of the most affordable solutions available online.

It will save you or your initial business investments for the development process, and you’ll still have a professional website that meets all the requirements of the modern digital world.

3. Easy to Maintain

Now not only is a WordPress website pretty cheap for development, but it also does not cost much to maintain one.

As we’ve mentioned, WordPress itself is free of charge. However, the additional aspects, such as hosting or domain name, without which you can’t run your website, have their costs. It’s up to you whether you decide to go with a dedicated server hosting that costs hundreds of dollars or a shared one. And it’s also up to you to choose which themes and plugins you will use to ensure your website’s security, SEO optimisation, and overall state.

But let’s assume you do pay for the plugins, hosting, and everything else. Still, according to our estimates, you can easily maintain an average-sized website for $450 per year.

4. Easily expanded with new features

With WordPress, it’s also pretty easy to scale up your website. All you need to do is look for the plugins and the themes. And the good news is that WordPress is full of them.

You can find anything you need in the WordPress Plugin Directory. For instance, maybe after some time, you realise that your website traffic is growing, and you suddenly have hundreds of customers interested in a membership for your service.

What do you do? You go to the Plugin Directory and find a membership plugin to convert some part of your website into a community. And that’s only one of the million examples you can scale your website using WordPress plugins and themes.

5. Easily marketed and promoted

Finally, WordPress websites are easy to market and promote. And that’s what makes them such a popular choice among business owners. One thing is for sure, WordPress is excellent for SEO, and it has been proven time and time again. This means your websites have a high chance of ranking on the top of the SERPs if you do your job well.

This said, of course, WordPress is not the only option. If you find out that WordPress does not work well for your business, you can try a bunch of alternatives. We have picked the two of the most popular ones here.


Another popular CMS that web designers love is Webflow. Using cloud technology, Webflow, just like WordPress, allows building websites without writing lines of code.

The reason why some prefer Webflow over WordPress is that it offers website design services providers slightly more advanced options. Page builder plugins like Elementor offer almost the same design flexibility, whereas, in Webflow, more advanced animation effects are possible. Additionally, in Webflow, the web design is clean-coded in HTML, CSS and JS.

So if you change your mind about the CMS later, you can export the code and use it elsewhere. Platforms like Webflow and Shopify are also zero maintenance – they take care of updates themselves. In WordPress, you are responsible for keeping your website’s themes and plugins up to date.

Here are some of the pros and cons of the platform you should consider before choosing it.

Webflow Pros

  • Easy drag-and-drop page builder
  • A very intuitive editor
  • Good for eCommerce sites
  • Reusable CSS classes
  • Ability to publish directly to the web
  • Zapier integration
  • Ability to create scroll-based animations
  • Easier workflow with Flexbox
  • Unlimited customisation options

Webflow Cons

  • Not that easy to learn: Webflow is not really for absolute beginners. If you have never engaged in website design or web development before, it might be hard for you to figure out how to use the platform. However, it’s not impossible. If you put your mind to it, you can learn how to use Webflow with the help of their video tutorials and how-to articles.

  • Price: Webflow is not open-source like WordPress or Woocommerce, so if you’re tight on budget, it might be a little too expensive for you.

Now, let’s move on to the next option, which is:


For those who want to create an online store, Shopify is one of the most convenient solutions. It’s an ecommerce platform that allows you to create a professional online shop quickly and easily. Just like bloggers opt for WordPress, the online store creators go for Shopify. It is both a good choice for beginners and ecommerce experts.

So if you want to take your business to the next level by opening a digital store, Shopify has a lot to offer. But of course, like any other platform, it has its advantages and drawbacks. Let’s skim through the main ones:

Shopify Pros

  • Elegant themes: Shopify offers many professionally designed themes to help you create the exact website appearance you wish. These responsive website design themes are available in the Theme Store and will be a good match for any industry, be that clothing, sportswear, jewellery, art, etc.
  • Flexibility: Once you build your store, you can redesign it or arrange it according to your needs. When your shop starts to grow, the variety of Shopify’s tools will come in handy for offering better customer service, shipping, reporting, or improving your own experience by getting a higher social media presence, better marketing, and so on. Eventually, Shopify allows you to automate your entire ecommerce business.
  • High speed and security: Security and speed are the most critical aspects of any online store. You don’t want to lose conversions because your page took too long to load. You also don’t want to endanger your customers’ security by making it easy for hackers to access their credit card credentials. The best part with Shopify is that it ensures that none of these happens with its high level of speed and security.
  • 24/7 Support: Finally, if any questions arise regarding the platform, Shopify’s customer care team is always there to help you out. You can also browse their extensive database of FAQs that help a lot during the troubleshooting.

Shopify Cons

  • The AMP feature and most of the extended SEO features are available only with the paid additional plugins.
  • It’s not easy to export your blog posts.
  • Shopify does not allow your customers to use more than one discount.
  • The pricing structure is not the best one. Apart from the monthly charges, it also requires a transaction fee.
  • In case you want to customize your website, Shopify will demand knowledge of code, which might be a little too complicated for beginners.

Summing up

As you see, website design and development is not as simple as it may seem. That’s why it’s important to choose the right web designers and the best web design company in London or anywhere in the world.

Whether you need web design services for small business or large business, you can easily find your best fit through many sources. Once you find the right web design agency, your website design is definitely going to be successful.

General FAQ

The brand design process is all about creating a distinctive brand around a business to differentiate it from competitors. The process starts with developing the brand strategy, upon which then the brand is built and promoted.

Looking for a web design agency can be quite hard as there are too many web design agencies out there. To find your best fit, look through their portfolio and see whether they have had projects similar to yours. If you like their works and they have experience in creating what you want, they’ll be able to do that again for you.

The cost depends on many factors such as the complexity of the design and the number of pages. It also depends a lot on the web design agency and its team, and how much experience they have. In general, it can cost from $3,000 to $35,000 and it’s quite a large range, so you need to discuss it with the web design agency you choose.

It all depends on your needs, resources and budget. If you’re looking for a one-time small project, then a freelancer can be a better option. But if you’re looking for long-term complex projects, that one freelancer won’t be able to do, it’s better to choose a web design agency. Besides, many web design agencies offer development services along with web design services.

Speak with a specialist

“We’ve been working with Passionate for over a year now on a number of Web and design projects and it’s been a great experience through and through.
Their project management is outstanding, always making sure that everything’s clear and participating actively in decision-making processes and delivering great work, extremely fast. Their level of creativity is outstanding and inspiring too!”

Gregory Thevenet
Founder of Lux Lingua

We created a multi-lingual WordPress website showcasing their full collection of cognacs plus information on tours and recipes.

The Jaguar liquor

Meukow (pronounced “moo-koff”) Cognac ranks among the most well-known cognac brands in the world. Its distinctive bottle design has led to the brand being known as the “jaguar liquor”, or the “panther liquor”.

In 2022, our website design for Meukow Cognac came in as a top luxury website design on Design Rush.

Independant marketplace

Chosen by creatives at Universal Music Group, WIRED, and Pentagram, Type Department is the independent marketplace of type-focused creative media company TYPE01.

Designers and people from all ends of the creative industry around the world can host their typefaces and sell to the public.

Beautifully distinctive

With unique typefaces created by the industry’s global network of creatives and foundries, it was important for us to create a design that supports their work.

We created a clear structure and hierachy, enabling visitors to easily find what they need despite the immense level of content from dozens of sellers.

The development solution

Having previously existed as a Shopify website, Type Department needed us to develop a seamless multi-vendor solution for their ecommerce site. 

WordPress as the CMS with WooCommerce was the clear option, with sellers able to create their own accounts and manage their own products.

WordPress also offered the flexibility to include font samplers across the site, allowing visitors to type anything on the product pages to preview the typeface before purchase.

We’ve been working with Passionate for the last 6 months and their work has been incredible. They are super knowledgeable and have helped us migrate an entire marketplace, and re-designed the site with very minimal issues. Very reliable and dependable with great value. Definitely recommend.

Amber Weaver, Founding Director of Type 01
Skild Aesthetics cover
Skild Aesthetics cover

A new generation of clinicians

Skild was founded to address the challenges many clinicians face after completing their training in aesthetic medicine.

Their founders recognised that the majority of clinicians do not practice in their chosen field due to fear, inadequate support and a lack of confidence needed to deliver exceptional personal experiences.

Skild recognise the limitations of one and two day training courses and has created a perfect blend of theory, practice and long term support for delegates.

Skild Aesthetics cover
Skild Aesthetics cover
Skild Aesthetics cover


To emphasise the content of the website, we created a modern minimalist design. This puts the user experience first, allowing ease of navigation and course booking.

Animated geometric figures accentuate the most important details and draw users’ attention to them.

Course booking

We constructed the site using WordPress with WooCommerce, as this gave us the flexibility to achieve our bespoke design.

We created a booking form using WooCommerce’s booking plugin. This allowed us to create a custom product template on the front end while keeping a familiar interface on the backend, allowing clinicians to manage their courses smoothly.


Social media

Several templates were designed for social media posts, following the same minimalist and clean style used throughout the website.

“I have been working with Passionate for well over a year now on a wide range of design projects. My experience has been excellent. Gor and the team always ensure the work is of the highest quality and delivered in a timely manner. The quality of their work stands out.”

Qadir Hussain, Founder

Created by students, for students

Transcend offers bespoke, individual support for future lawyers, with the mission of making law accessible to anyone.

Our minimal, vector-based web design kept the page lightweight, clean and modern, with all the emphasis being on the benefits students can get from the Transcend educational platform.

Media Platform And Agency Shaping Gen-Z Football Culture

Rising Ballers needed a concise, yet impactful one-page landing website. Our web design for the brand emphasises their initiatives, credentials and beautifully shot videos with large typography and vibrant colours. 

The separation between layers is rather prominent, making navigation easy. Each section gradually rises from the bottom to lay atop its predecessor. And this parallax approach is exactly what gives the website its unique feel. Rising Ballers was featured in “Top 10 Elementor Sites of August 2021”.

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