Web Design Agency Services

While you spend your time creating the best product or service, carving a detailed marketing strategy, or hiring a good sales team, don't forget that the puzzle will not be complete unless you also have a quality web design, typically provided by a web design agency.

You might wonder, is web design truly that important? Well, let's find out.

Why does web design matter?

First impressions

A UK survey found that 94% of users mistrust of a website was a direct result of the design. The other 6% were content related. Custom web design ensures every single detail in the design is thought about. From layout and colours to iconography and typography, everything is tailored to your brand.


75% of people judge a company's legitimacy solely on the basis of its aesthetic appearance.

Tailored User Experience

Existing web design templates are created as a "one size fits all". Its unlikely you'll find a pre existing layout that closely matches your own unique business goals. A custom website design will carefully consider your main objectives and curate a layout optimised for you.


38% of people will stop engaging with your website if your content and layout is unattractive


Good web design will make it easy for a user to find the information they are searching for or to get in touch

Why us?

Having started in E-commerce ourselves we know inside out what is involved in designing, building and maintaining a WordPress website. Having built over 200 websites for our clients, ranging from e-commerce sites to blogs and forums, we will guide you through the entire process, advising on the best options and features to achieve your goals with the website.

Our reviews

Success stories

Their project management is outstanding, always making sure that everything’s clear and participating actively in decision-making processes and delivering great work, extremely fast. Their level of creativity is outstanding and inspiring, too!

Gregory Thevenet

Founder of Lux Lingua

Awwwards logo
Site of the day
elementor logo
Site of the month
Featured in UIUX design
CSS design awards
UI, UX & Innovation Award
Awwwards logo
Site of the day


Featured in UIUX 4
Featured in Illustrator 1

Best UI Design
Best UX Design
Best Innovation

CSS design awards
UI, UX & Innovation Award

What's included

Free consultation and advice

We will have multiple calls to understand your problems and advise you on all options available throughout the process so you can make informed decisions on what is the best scope for your objectives.

Proven value for money

Our rates are in the lowest 5th percentile for professional design agencies. Couple this with a very experienced team and tested workflows and you’ll find that our packages for the same output will cost you around ½ of what a comparable agency or an in house team would cost.

Nifty turnaround speed

Although the timeframe can vary greatly depending on the request, for most requests we aim for a turnaround of up to 2 working days, working Monday to Friday 9am to 6pm UK time (GMT).

Top notch quality

Every member of our team has at least 5 years of experience in their field and every deliverable is checked by an art director with over 15 years of experience, the project manager and your account manager before it is submitted for your review.

Full ownership

You will receive complete ownership of all designs or other assets produced as part of the engagement, including source files as well as website and hosting admin logins. You will also have access to dozens of licenses, plugins and tools free of charge!

Scaleable to your needs

We are here to support you throughout the journey, so you will have regular calls with your account manager to evaluate progress, discuss upcoming tasks and make any adjustments necessary to the services we provide.

What’s the process

Introduction call and scoping
In terms of capabilities WordPress is one of the most flexible CMSs and with all our experience there is very little that we can’t achieve with WordPress! So typically it really comes down to the timeframe and budget you have allocated for the features and design you desire. During the discovery process we will have calls to understand what are the most important features and objectives for the website, and based on the budget and timeframe you have allocated we will propose the most optimal way of achieving these!
Choosing design
In terms of design we generally offer two options, one is to follow a third party theme/template or design (included within the standard offer) and the other is for us to custom design some of the pages in figma within Custom webpage design offer and use those designs as the basis for the rest of the site as opposed to using a third party design. The template option is most suitable if you already have a design file that you’d like to follow or if it is important to get the website built in the shortest amount of time and at the lowest budget. If however you want to have a unique high end website design that’s fully tailored to your brand and product we certainly would recommend having at least some of the most important pages custom designed (e.g. home page, product landing page etc). Similarly, if you already have a website and are looking for a redesign the custom designed option will be most suitable.
Information needed
We typically request for you to provide us with: A description of what the company does, its industry and target market Your chosen design (either from the list of suggestions provided by us or one you have found) – if you have not chosen the custom design option Any custom functionality desired (although these will typically be add-ons, just so we can plan for these upgrades as well) A complete sitemap for the website including pages desired with the sections on each page (e.g. “About us” with story and gallery sections) Any branding materials you have, most importantly your logo and brand colour palette All contents that should appear on the website, including all texts, product images etc. WP admin, Hosting and domain registrar login details
Build, revisions and edits
Once we have all the information necessary and the design is finalised (either the third party design is chosen or the custom designs are approved), we will start building the designs and features on a staging site. We will typically build all of the pages and features and then send you the staging link for review. You can then review the draft site and come back to us with two rounds of edits, from image changes to content updates!
Go live
Once all of the edits are done we will then migrate the website to your hosting account. We can also help with setting up the domain and hosting.

Book a call

Asked Questions

In essence custom web design can be considered a luxury service. As you may know there are thousands of ready templates and designs that you can choose from which come at a fraction of the price. If looking for a quick and budget solution going with “guided design” with one of these ready templates might as well be the best route. However, none of these templates will be able to truly capture your brand. Furthermore, most certainly a few similarly designed websites will exist and it is truly difficult to find templates or themes that will mesmerise visitors and permanently engrave your brand in their memories. Last but definitely not least, very few ready designs will be optimized to your website goals.

On the contrary, with our custom web design service every single detail in the design is thought about. From layout and colours to iconography and typography, everything is tailored to truly convey your brand and achieve high conversion on the goals you have, whether it may be for the visitor to purchase, get in touch or simply share the website: everything is thought through! Thus to put in perspective, it takes us around 10-12 hours of work to put a concept together (excluding revisions)! So whether you need this service or not essentially boils down to a trade-off between quality and price, and that’s ultimately for you to decide!

WordPress, Wix and SquareSpace are all examples of CMS’s (Content Management Systems).

Wix and Squarespace have similarities in their easy-to-use interface, low-cost options and accessibility to new web designers, but also in their shortcomings with respect to scalability and customisation. Both are better suited for simple websites, such as blogs and portfolios, but SquareSpace offers more eye-catching designs and Wix has more variety of templates.

Both are inferior when it comes to SEO, lacking the advanced settings that are built into WordPress plugins. Only 1.4% of Wix sites get organic traffic!

For complete control over your website, for the potential for customisation and scalability, and for the availability of a wide range of plugins and features, WordPress is by far the best option. WordPress is less beginner-friendly: we’ve invested the time and energy in becoming complete experts in WordPress development to deliver you custom WordPress sites so you don’t have to learn an entirely new skill!

So in a nutshell: if you’re only interested in having a basic website, with limited functionality then you can build and manage it without the need of experienced developers in Wix or SquareSpace, all by yourself. If you’re looking for a website with more complex functionality, a unique design and lower fixed monthly fees then we’re here to help! (-unless learning how to use WordPress is on your bucket list 😉)

We use ClickUp for our internal processes and for time tracking, so we can invite multiple members of your team to the ClickUp board and manage everything there. We can also join other project management tools that you are already using if you prefer.

Absolutely! You can reverse image search any concept or variation we provide, and even individual components of the design, everything we design is made from scratch fully tailored to your brand!

Certainly! From the moment you make the payment all rights to all concepts and variations developed during your project, including the final designs pass to you. We do however reserve the right (unless discussed otherwise in advance) to present the work done for you as part of our portfolio. Finally, upon completion you are also provided with the source file for the design, which can then be passed on to other designers or companies (such as a printing company) for their use.

Request a free proposal

What is Web Design and What Does a Web Design Agency Do?

One of the questions that keeps coming up in the world of entrepreneurs is whether investing in web design is worthwhile.

When you already have strong marketing, sales, and branding team, you start doubting whether spending money and effort on web design will change anything.

But trust us. Although it might not look as significant as other aspects of your business, a quality web design is not only advisable but pretty much mandatory.

Wondering why? Well, the answer is simple. A good web design increases your customer trust and helps you build a better connection. And once that is done, you can expect more purchase rates, stronger customer loyalty, and overall improvement of your brand identity.

Web design agency

The first digital natives are already reaching their 40s, showing how long we have lived, inseparable from technologies and the internet.

And in this hyper-digitized world, building an online presence is essential, especially for businesses that want to grow brand awareness and promote their services. But how exactly do you design a website that conveys the ideology of your brand correctly?

Unless web design is your work or passion, it’s best to leave such an important task to experts. The safest approach would be to work with a web design agency that knows all the ins and outs of visual aestheticism, colour schemes, layouts, and intuitive UI/UX. But don’t confuse web design with web development.

Web design entails the creation of the user experience plan and all design assets that comprise the website: it is essentially a design service.

But as web design and development are interrelated, it is generally best that the same team does both to avoid design misunderstandings. As a result, most web design agencies also provide front-end web development services.

Don’t worry though if you’re unfamiliar with the terms, we’ll explain everything one at a time:

What is user experience?

User Experience or UX refers to describing the user’s overall experience of the website or application. A good UX is when the web page is pleasant, easy to use, and serves the website’s end goal.

For instance, if it’s eCommerce, the visitor’s end goal is to buy a product. However, if the UX is poor, the visitor might have trouble figuring out how to add the product to the cart or purchase it, eventually harming the business.

So the web agency should make sure that your visitors can easily navigate your website without encountering any problems.

What is user interface design?

Along with the UX also comes the UI, which stands for User Interface. The UI is the graphical layout of the website or application, consisting of many different elements like text, images, entry fields, buttons, sliders, etc. In other words, everything that you see on the page, every micro-interaction you engage with, should be designed, and the UI developers are the ones doing it.

UI/UX is an essential part of web design, and a good web agency should be able to craft a website with a clean interface, pleasant experience and that achieves the main objectives.

What are grayscale wireframes?

If you start working with a web design agency, you might come across the term “grayscale wireframe”. What exactly is it, and why do you need it during the design process?

To understand what grayscale wireframes are, let’s understand what wireframes are in general. Wireframes allow visualising the skeleton of your website or digital application before you start to design or develop it. It is like a draft version of your design. It demonstrates what elements will exist on your webpage and what layout it will have.

Grayscale wireframes or greyscale mockups are black, white, and grey renderings of the product. They are the logical evolution of the UX Wireframes. With the grayscale wireframes, you can focus on the individual elements of your future web design and see what will work and what will not.

Web agencies will provide the grayscale wireframes during the first stages of the design so that you can give feedback on the draft and suggest improvements or changes.

What is responsive web design?

The term responsive web design refers to the approach of web design where the website adapts to different window sizes and screens. In the age where mobile traffic is growing day by day, this is a pretty important aspect. You don’t want your entire website to collapse into awkwardly large pieces when someone accesses it from their smartphone or iPad.

Your website will automatically match your visitor’s screen sizes with responsive web design and stay intuitive whether your user is accessing from the mobile device or desktop.

Most modern web agencies will use the responsive web design approach. Google will penalise non-responsive websites, and it has many advantages over the other models.

Bringing designs to life

There are several options a web agency can bring the design to life. Here are the most popular ones.


The easiest way to start a website? WordPress. And there’s no doubt about it.

Let’s take a look at the statistics. According to the W3Tech statistics, 65.1% of websites with a recognisable CMS (content management system) are powered by WordPress. In other words, 42.8% of all websites on the internet use WordPress.

But why do so many bloggers and website owners trust WordPress and choose it as their go-to? There should be a good reason for WordPress’ popularity.

And the truth is that WordPress deserved its status as the best CMS for a couple of reasons. It is:

  • Easy and fast for development
  • Affordable for development
  • Effortlessly maintained
  • Easily expanded with new features
  • Easily marketed and promoted

It is all that a business can need. Let’s take a look at all of the features separately:

1. Easy and Fast to Develop

Think of a Content management system (CMS) as a bunch of premade code that gives the website structure and organises its files quicker.

Any website or app is just a bunch of code files stored on a server, and a CMS makes it quicker to create those code files and define their interdependencies!

Having started as simple blogging software, allowing to build pages and create blog posts quickly, WordPress has expanded rapidly since. Now, WordPress includes user account functionalities, a very user-friendly admin panel, and, best of all: access to thousands of plugins and themes!

And when development is made so straightforward, it also becomes pretty fast, allowing WordPress programmers to build a website from scratch in a very short period of time.

2. Affordable for development

Another reason why WordPress is such a popular choice is its price. Or essentially the absence of price: WordPress is open-source and free to use.
This means anyone can start working with WordPress without spending a penny.

Of course, there are certain things you should pay for if you eventually want your website to go live. At least you’ll need to secure your website’s hosting and domain name, which will cost you some money, as WordPress does not offer it by default.

Plus, the best WordPress themes and plugins are usually the paid ones, meaning that if you want to take your website to the next level, you’ll probably have to pay for it. However, even with these extra costs and add-ons, WordPress stays as one of the most affordable solutions available online.

It will save you or your initial business investments for the development process, and you’ll still have a professional website that meets all the requirements of the modern digital world.

3. Easy to Maintain

Now not only is a WordPress website pretty cheap for development, but it also does not cost much to maintain one.

As we’ve mentioned, WordPress itself is free of charge. However, the additional aspects, such as hosting or domain name, without which you can’t run your website, have their costs. It’s up to you whether you decide to go with a dedicated server hosting that costs hundreds of dollars or a shared one. And it’s also up to you to choose which themes and plugins you will use to ensure your website’s security, SEO optimisation, and overall state.

But let’s assume you do pay for the plugins, hosting, and everything else. Still, according to our estimates, you can easily maintain an average-sized website for $450 per year.

4. Easily expanded with new features

With WordPress, it’s also pretty easy to scale up your website. All you need to do is look for the plugins and the themes. And the good news is that WordPress is full of them.

You can find anything you need in the WordPress Plugin Directory. For instance, maybe after some time, you realise that your website traffic is growing, and you suddenly have hundreds of customers interested in a membership for your service.

What do you do? You go to the Plugin Directory and find a membership plugin to convert some part of your website into a community. And that’s only one of the million examples you can scale your website using WordPress plugins and themes.

5. Easily marketed and promoted

Finally, WordPress websites are easy to market and promote. And that’s what makes them such a popular choice among business owners. One thing is for sure, WordPress is excellent for SEO, and it has been proven time and time again. This means your websites have a high chance of ranking on the top of the SERP-s if you do your job well.

This said, of course, WordPress is not the only option. If you find out that WordPress does not work well for your business, you can try a bunch of alternatives. We have picked the two of the most popular ones here:


Another popular CMS that web designers love is Webflow. Using cloud technology, Webflow, just like WordPress, allows building websites without writing lines of code.

The reason why some prefer Webflow over WordPress is that it offers designers slightly more advanced options. Page builder plugins like Elementer offer almost the same design flexibility, whereas in Webflow, more advanced animation effects are possible. Additionally, in Webflow, the design is clean coded in HTML, CSS and JS. So if you change your mind about the CMS later, you can export the code and use it elsewhere. Platforms like Webflow and Shopify are also zero maintenance – they take care of updates themselves. In WordPress, you are responsible for keeping your website’s themes and plugins up to date.

Here are some of the pros and cons of the platform you should consider before choosing it.

Webflow Pros

  • Easy drag and drop page builder
  • A very intuitive editor
  • Good for eCommerce sites
  • Reusable CSS classes
  • Ability to publish directly to the web
  • Zapier integration
  • Ability to create scroll-based animations
  • Easier workflow with Flexbox
  • Unlimited customisation options

Webflow Cons

  • Not that easy to learn: Webflow is not really for absolute beginners. If you have never engaged in web design or web development before, it might be hard for you to figure out how to use the platform. However, it’s not impossible. If you put your mind to it, you can learn how to use Webflow with the help of their video tutorials and how-to articles.

  • Price: Webflow is not open-source like WordPress or Woocommerce, so if you’re tight on budget, it might be a little too expensive for you.

Now, let’s move on to the next option, which is:


For those who want to create an online store, Shopify is one of the most convenient solutions. It’s an ecommerce platform that allows you to create a professional online shop quickly and easily. Just like bloggers opt for WordPress, the online store creators go for Shopify. It is both a good choice for beginners and ecommerce experts.

So if you want to take your business to the next level by opening a digital store, Shopify has a lot to offer. But of course, like any other platform, it has its advantages and drawbacks. Let’s skim through the main ones:

Shopify Pros

  • Elegant Themes: Shopify offers many professionally designed themes to help you create the exact website appearance you wish. These responsive themes are available in the Theme Store and will be a good match for any industry, be that clothing, sportswear, jewelry, art, etc.
  • Flexibility: Once you build your store, you can redesign it or arrange it according to your needs. When your shop starts to grow, the variety of Shopify’s tools will come in handy for offering better customer service, shipping, reporting, or improving your own experience by getting a higher social media presence, better marketing, and so on. Eventually, Shopify allows you to automate your entire ecommerce business.
  • High speed and security: Security and speed are the most critical aspects of any online store. You don’t want to lose conversions because your page took too long to load. You also don’t want to endanger your customers’ security by making it easy for hackers to access their credit card credentials. The best part with Shopify is that it ensures that none of these happens with its high level of speed and security.
  • 24/7 Support: Finally, if any questions arise regarding the platform, Shopify’s customer care team is always there to help you out. You can also browse their extensive database of FAQs that help a lot during the troubleshooting.

Shopify Cons

  • The AMP feature and most of the extended SEO features are available only with the paid additional plugins.
  • It’s not easy to export your blog posts.
  • Shopify does not allow your customers to use more than one discount.
  • The pricing structure is not the best one. Apart from the monthly charges, it also requires a transaction fee.
  • In case you want to customize your website, Shopify will demand knowledge of code, which might be a little too complicated for beginners.

Our process?

Here are a couple of steps we go through with our clients to create the best fitting web design for their project:

  1. Choosing the most suitable web development platform
  2. Initial consultation to understand the needs of the client and put together the brief. We generally need to discuss:
    – A description of what the company does, its industry, and the target market
    – The areas of the website that should be custom designed
    – Any desired custom functionality that needs to be reflected in the design
    – A complete sitemap for the website, including pages with the and their sections (e.g. “About us” with story and gallery sections)
    – The branding materials you have, most importantly your logo and brand colour palette
    – All the content that should appear on the website, including all texts, product images, etc.
    – Hosting and domain register login details (if available)
  3. Considering the design requirements, we will then produce the first draft of wireframes.
  4. You will give us some feedback, according to which we will make revisions on wireframes and produce grayscale design prototypes.
  5. Once the grayscale design prototypes are accepted, we will move to the first UI design draft.
  6. We will go through the second round of feedback and revisions of the draft.
  7. If the final draft is accepted, we will start developing the website with the chosen platform

Speak with a specialist

“We’ve been working with Passionate for over a year now on a number of Web and design projects and it’s been a great experience through and through.
Their project management is outstanding, always making sure that everything’s clear and participating actively in decision-making processes and delivering great work, extremely fast. Their level of creativity is outstanding and inspiring too!”

Gregory Thevenet
Founder of Lux Lingua

We created a multi-lingual WordPress website showcasing their full collection of cognacs plus information on tours and recipes.

The Jaguar liquor

Meukow (pronounced “moo-koff”) Cognac ranks among the most well-known cognac brands in the world. Its distinctive bottle design has led to the brand being known as the “jaguar liquor”, or the “panther liquor”.

In 2022, our website design for Meukow Cognac came in as a top luxury website design on Design Rush.

Independant marketplace

Chosen by creatives at Universal Music Group, WIRED, and Pentagram, Type Department is the independent marketplace of type-focused creative media company TYPE01.

Designers and people from all ends of the creative industry around the world can host their typefaces and sell to the public.

Beautifully distinctive

With unique typefaces created by the industry’s global network of creatives and foundries, it was important for us to create a design that supports their work.

We created a clear structure and hierachy, enabling visitors to easily find what they need despite the immense level of content from dozens of sellers.

The development solution

Having previously existed as a Shopify website, Type Department needed us to develop a seamless multi-vendor solution for their ecommerce site. 

WordPress as the CMS with WooCommerce was the clear option, with sellers able to create their own accounts and manage their own products.

WordPress also offered the flexibility to include font samplers across the site, allowing visitors to type anything on the product pages to preview the typeface before purchase.

We’ve been working with Passionate for the last 6 months and their work has been incredible. They are super knowledgeable and have helped us migrate an entire marketplace, and re-designed the site with very minimal issues. Very reliable and dependable with great value. Definitely recommend.

Amber Weaver, Founding Director of Type 01
Skild Aesthetics cover
Skild Aesthetics cover

A new generation of clinicians

Skild was founded to address the challenges many clinicians face after completing their training in aesthetic medicine.

Their founders recognised that the majority of clinicians do not practice in their chosen field due to fear, inadequate support and a lack of confidence needed to deliver exceptional personal experiences.

Skild recognise the limitations of one and two day training courses and has created a perfect blend of theory, practice and long term support for delegates.

Skild Aesthetics cover
Skild Aesthetics cover
Skild Aesthetics cover


To emphasise the content of the website, we created a modern minimalist design. This puts the user experience first, allowing ease of navigation and course booking.

Animated geometric figures accentuate the most important details and draw users’ attention to them.

Course booking

We constructed the site using WordPress with WooCommerce, as this gave us the flexibility to achieve our bespoke design.

We created a booking form using WooCommerce’s booking plugin. This allowed us to create a custom product template on the front end while keeping a familiar interface on the backend, allowing clinicians to manage their courses smoothly.


Social media

Several templates were designed for social media posts, following the same minimalist and clean style used throughout the website.

“I have been working with Passionate for well over a year now on a wide range of design projects. My experience has been excellent. Gor and the team always ensure the work is of the highest quality and delivered in a timely manner. The quality of their work stands out.”

Qadir Hussain, Founder

Created by students, for students

Transcend offers bespoke, individual support for future lawyers, with the mission of making law accessible to anyone.

Our minimal, vector-based web design kept the page lightweight, clean and modern, with all the emphasis being on the benefits students can get from the Transcend educational platform.

Media Platform And Agency Shaping Gen-Z Football Culture

Rising Ballers needed a concise, yet impactful one-page landing website. Our web design for the brand emphasises their initiatives, credentials and beautifully shot videos with large typography and vibrant colours. 

The separation between layers is rather prominent, making navigation easy. Each section gradually rises from the bottom to lay atop its predecessor. And this parallax approach is exactly what gives the website its unique feel. Rising Ballers was featured in “Top 10 Elementor Sites of August 2021”.

Try our services for free!

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