Web Design Agency
81% of consumers go online before making a purchase, so your website is fundamental to your brand being discovered and considered. Our award-winning web designs can do wonders for your brand, improving SEO rankings, user engagement, lead generation, conversion rates and brand image!
Why web design matters
Why choose us
Passionate Digital Agency | November 2021
Skild | October 2021
Type Department | August 2021
Rising Ballers | August 2021
Brandingo | January 2021
Ordo | August 2020
Site of the year nominee 3
Featured in Illustrator 1
Featured in Branding 1
Best UI Design
Best UX Design
What's included in our services
What Our Working Process Looks Like
Initial consultation, scoping and proposal
Moodboards and wireframes
Design concepts and revisions
Website building and publishing
Book a call
What project management tools do you use?
We use ClickUp for our internal processes and for time tracking, so we can invite multiple members of your team to the ClickUp board and manage everything there. We can also join other project management tools that you are already using if you prefer.
Will the designs you provide be unique?
Absolutely! You can reverse image search any concept or variation we provide, and even individual components of the design, everything we design is made from scratch fully tailored to your brand!
Do I get ownership rights?
Certainly! From the moment you make the payment all rights to all concepts and variations developed during your project, including the final designs pass to you. We do however reserve the right (unless discussed otherwise in advance) to present the work done for you as part of our portfolio. Finally, upon completion you are also provided with the source file for the design, which can then be passed on to other designers or companies (such as a printing company) for their use.
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What is Web Design and What Does a Web Design Agency Do?
One of the questions that keep coming up in the world of entrepreneurs is whether investing in web design is worthwhile. And whether it’s worth hiring an expensive web design agency or a freelancer.
When you already have strong marketing, sales, and branding team, you start doubting whether spending money and effort on web design will change anything. After all, web design agencies can cost a fortune.
But trust us. Although it might not look as significant as other aspects of your business, a quality web design is not only advisable but pretty much mandatory.
Wondering why? Well, the answer is simple. A good web design increases your customer trust and helps you build a better connection. And once that is done, you can expect more purchase rates, stronger customer loyalty, and overall improvement of your brand identity.
Web Design Agency
The first digital natives are already reaching their 40s, showing how long we have lived, inseparable from technology and the internet.
And in this hyper-digitized world, building an online presence is essential, especially for businesses that want to grow brand awareness and promote their services. But how exactly do you create a website design that conveys the ideology of your brand correctly?
Unless web design is your work or passion, it’s best to leave such an important task to the best web designers. The safest approach would be to work with a web design agency that knows all the ins and outs of visual aestheticism, colour schemes, layouts, and intuitive UI/UX. But don’t confuse web design with web development.
Web design entails the creation of the user experience plan and all design assets that comprise the website: it is essentially a web design service.
But as web design and development are interrelated, it is generally best that the same team does both to avoid design misunderstandings. As a result, most web design agencies also provide front-end web development services.
Don’t worry though if you’re unfamiliar with the terms, we’ll explain everything one at a time:
What is User Experience?
User Experience or UX refers to describing the user’s overall experience of the website or application. A good UX is when the web page is pleasant, easy to use, and serves the website’s end goal.
For instance, if it’s eCommerce, the visitor’s end goal is to buy a product. However, if the UX is poor, the visitor might have trouble figuring out how to add the product to the cart or purchase it, eventually harming the business.
So the responsive website design company should make sure that your visitors can easily navigate your website without encountering any problems.
What is User Interface Design?
Along with the UX also comes the UI, which stands for User Interface. The UI is the graphical layout of the website or application, consisting of many different elements like text, images, entry fields, buttons, sliders, etc. In other words, everything that you see on the page, every micro-interaction you engage with, should be designed, and the UI developers are the ones doing it.
UI/UX is an essential part of web design, and a good web design agency should be able to craft a website with a clean interface, a responsive web design, a pleasant experience and one that achieves the main objectives.
What are Grayscale Wireframes?
If you start working with a web design agency, you might come across the term “grayscale wireframe”. What exactly is it, and why do you need it during the design process?
To understand what grayscale wireframes are, let’s understand what wireframes are in general. Wireframes allow visualising the skeleton of your website or digital application before you start to design or develop it. It is like a draft version of your design. It demonstrates what elements will exist on your webpage and what layout it will have.
Grayscale wireframes or greyscale mockups are black, white, and grey renderings of the product. They are the logical evolution of the UX Wireframes. With grayscale wireframes, you can focus on the individual elements of your future web design and see what will work and what will not.
Web design agencies will provide the grayscale wireframes during the first stages of the design so that you can give feedback on the draft and suggest improvements or changes.
What is Responsive Web Design?
The term responsive web design refers to the approach of web design where the website adapts to different window sizes and screens. In the age where mobile traffic is growing day by day, this is a pretty important aspect. You don’t want your entire website to collapse into awkwardly large pieces when someone accesses it from their smartphone or iPad.
Your website will automatically match your visitor’s screen sizes with responsive web design and stay intuitive whether your user is accessing from a mobile device or desktop.
A modern web design agency will offer responsive web design services to their clients. Google will penalise non-responsive websites, and it has many advantages over the other models.
Bringing Creative Website Designs to Life
There are several options for how a web design company can bring the design to life. Here are the most popular ones.
The easiest way to start a website? WordPress. And there’s no doubt about it.
Let’s take a look at the statistics. According to the W3Tech statistics, 65.1% of websites with a recognisable CMS (content management system) are powered by WordPress. In other words, 42.8% of all websites on the internet use WordPress.
But why do so many bloggers and website owners trust WordPress and choose it as their go-to? There should be a good reason for WordPress’ popularity.
And the truth is that WordPress deserved its status as the best CMS for a couple of reasons. WordPress is:
- Easy and fast for development
- Affordable for development
- Effortlessly maintained
- Easily expanded with new features
- Easily marketed and promoted
It is all that a business can need. Let’s take a look at all of the features separately:
1. Easy and Fast to Develop
Think of a Content management system (CMS) as a bunch of premade code that gives the website structure. Also, it organises its files quicker.
Any website or app is just a bunch of code files stored on a server, and a CMS makes it quicker to create those code files and define their interdependencies!
Having started as simple blogging software, allowing to build pages and create blog posts quickly, WordPress has expanded rapidly since. Now, WordPress includes user account functionalities, a user-friendly admin panel, and access to thousands of plugins and themes!
And when development is made so straightforward, it also becomes pretty fast, allowing WordPress programmers to build a website from scratch in a very short period of time.
2. Affordable for development
Another reason why WordPress is such a popular choice is its price. Or essentially the absence of price: WordPress is open-source and free to use.
This means anyone can start working with WordPress without spending a penny.
Of course, there are certain things you should pay for if you eventually want your website to go live. At least you’ll need to secure your website’s hosting and domain name, which will cost you some money, as WordPress does not offer it by default.
Plus, the best WordPress themes and plugins are usually the paid ones, meaning that if you want to take your website to the next level, you’ll probably have to pay for it. However, even with these extra costs and add-ons, WordPress stays as one of the most affordable solutions available online.
It will save you or your initial business investments for the development process, and you’ll still have a professional website that meets all the requirements of the modern digital world.
3. Easy to Maintain
Now not only is a WordPress website pretty cheap for development, but it also does not cost much to maintain one.
As we’ve mentioned, WordPress itself is free of charge. However, the additional aspects, such as hosting or domain name, without which you can’t run your website, have their costs. It’s up to you whether you decide to go with a dedicated server hosting that costs hundreds of dollars or a shared one. And it’s also up to you to choose which themes and plugins you will use to ensure your website’s security, SEO optimisation, and overall state.
But let’s assume you do pay for the plugins, hosting, and everything else. Still, according to our estimates, you can easily maintain an average-sized website for $450 per year.
4. Easily expanded with new features
With WordPress, it’s also pretty easy to scale up your website. All you need to do is look for the plugins and the themes. And the good news is that WordPress is full of them.
You can find anything you need in the WordPress Plugin Directory. For instance, maybe after some time, you realise that your website traffic is growing, and you suddenly have hundreds of customers interested in a membership for your service.
What do you do? You go to the Plugin Directory and find a membership plugin to convert some part of your website into a community. And that’s only one of the million examples you can scale your website using WordPress plugins and themes.
5. Easily marketed and promoted
Finally, WordPress websites are easy to market and promote. And that’s what makes them such a popular choice among business owners. One thing is for sure, WordPress is excellent for SEO, and it has been proven time and time again. This means your websites have a high chance of ranking on the top of the SERPs if you do your job well.
This said, of course, WordPress is not the only option. If you find out that WordPress does not work well for your business, you can try a bunch of alternatives. We have picked the two of the most popular ones here.
Another popular CMS that web designers love is Webflow. Using cloud technology, Webflow, just like WordPress, allows building websites without writing lines of code.
The reason why some prefer Webflow over WordPress is that it offers website design services providers slightly more advanced options. Page builder plugins like Elementor offer almost the same design flexibility, whereas, in Webflow, more advanced animation effects are possible. Additionally, in Webflow, the web design is clean-coded in HTML, CSS and JS.
So if you change your mind about the CMS later, you can export the code and use it elsewhere. Platforms like Webflow and Shopify are also zero maintenance – they take care of updates themselves. In WordPress, you are responsible for keeping your website’s themes and plugins up to date.
Here are some of the pros and cons of the platform you should consider before choosing it.
- Easy drag-and-drop page builder
- A very intuitive editor
- Good for eCommerce sites
- Reusable CSS classes
- Ability to publish directly to the web
- Zapier integration
- Ability to create scroll-based animations
- Easier workflow with Flexbox
- Unlimited customisation options
Not that easy to learn: Webflow is not really for absolute beginners. If you have never engaged in website design or web development before, it might be hard for you to figure out how to use the platform. However, it’s not impossible. If you put your mind to it, you can learn how to use Webflow with the help of their video tutorials and how-to articles.
Price: Webflow is not open-source like WordPress or Woocommerce, so if you’re tight on budget, it might be a little too expensive for you.
Now, let’s move on to the next option, which is:
For those who want to create an online store, Shopify is one of the most convenient solutions. It’s an ecommerce platform that allows you to create a professional online shop quickly and easily. Just like bloggers opt for WordPress, the online store creators go for Shopify. It is both a good choice for beginners and ecommerce experts.
So if you want to take your business to the next level by opening a digital store, Shopify has a lot to offer. But of course, like any other platform, it has its advantages and drawbacks. Let’s skim through the main ones:
- Elegant themes: Shopify offers many professionally designed themes to help you create the exact website appearance you wish. These responsive website design themes are available in the Theme Store and will be a good match for any industry, be that clothing, sportswear, jewellery, art, etc.
- Flexibility: Once you build your store, you can redesign it or arrange it according to your needs. When your shop starts to grow, the variety of Shopify’s tools will come in handy for offering better customer service, shipping, reporting, or improving your own experience by getting a higher social media presence, better marketing, and so on. Eventually, Shopify allows you to automate your entire ecommerce business.
- High speed and security: Security and speed are the most critical aspects of any online store. You don’t want to lose conversions because your page took too long to load. You also don’t want to endanger your customers’ security by making it easy for hackers to access their credit card credentials. The best part with Shopify is that it ensures that none of these happens with its high level of speed and security.
- 24/7 Support: Finally, if any questions arise regarding the platform, Shopify’s customer care team is always there to help you out. You can also browse their extensive database of FAQs that help a lot during the troubleshooting.
- The AMP feature and most of the extended SEO features are available only with the paid additional plugins.
- It’s not easy to export your blog posts.
- Shopify does not allow your customers to use more than one discount.
- The pricing structure is not the best one. Apart from the monthly charges, it also requires a transaction fee.
- In case you want to customize your website, Shopify will demand knowledge of code, which might be a little too complicated for beginners.
As you see, website design and development is not as simple as it may seem. That’s why it’s important to choose the right web designers and the best web design company in London or anywhere in the world.
Whether you need web design services for small business or large business, you can easily find your best fit through many sources. Once you find the right web design agency, your website design is definitely going to be successful.
What does your web design services process look like?
The brand design process is all about creating a distinctive brand around a business to differentiate it from competitors. The process starts with developing the brand strategy, upon which then the brand is built and promoted.
How to find the best web design agency in London?
Looking for a web design agency can be quite hard as there are too many web design agencies out there. To find your best fit, look through their portfolio and see whether they have had projects similar to yours. If you like their works and they have experience in creating what you want, they’ll be able to do that again for you.
How much does it cost to hire a web design agency?
The cost depends on many factors such as the complexity of the design and the number of pages. It also depends a lot on the web design agency and its team, and how much experience they have. In general, it can cost from $3,000 to $35,000 and it’s quite a large range, so you need to discuss it with the web design agency you choose.
What is better to choose: a freelancer or a web design agency?
It all depends on your needs, resources and budget. If you’re looking for a one-time small project, then a freelancer can be a better option. But if you’re looking for long-term complex projects, that one freelancer won’t be able to do, it’s better to choose a web design agency. Besides, many web design agencies offer development services along with web design services.