Web Design Agency Services

While you spend your time creating the best product or service, carving a detailed marketing strategy, or hiring a good sales team, don’t forget that the puzzle will not be complete unless you also have a quality web design, typically provided by a web design agency.

You might wonder, is web design truly that important? Well, let’s find out.

Explore our popular solutions

Webpage Design

A bespoke website design created to accomplish your specific business goals!
Grayscale wireframe concept
Coloured user interface concept with design elements
Up to 2 rounds of revisions
Optimised design for clickthrough
Usability and conversion rate optimisation advice
Fully editable Figma file ready for development

WordPress Website

A custom WordPress website using either a custom Webpage Design (see left) or an existing template
100% responsive on all devices
Built with Elementor Pro (license included)
Advanced security plugin
Yoast SEO plugin for SEO tips
Advanced caching plugin
Live chat integration

Webflow Website

A custom Webflow website using either a custom Webpage Design (see left) or an existing template
100% responsive on all devices
Security built-in
Advanced SEO controls
Backups & versioning
Tier 1 CDN

Shopify Website

A custom Shopify website using either a custom Webpage Design (see left) or an existing template
100% responsive on all devices
Security built-in
Basic SEO controls
Unlimited bandwidth
Level-1 PCI compliant
Frame 2015
A UK survey found that 94% of users mistrust of a website was a direct result of the design. The other 6% were content related.

One of the questions that keeps coming up in the world of entrepreneurs is whether investing in web design is worthwhile.

When you already have strong marketing, sales, and branding team, you start doubting whether spending money and effort on web design will change anything.

But trust us. Although it might not look as significant as other aspects of your business, a quality web design is not only advisable but pretty much mandatory.

Wondering why? Well, the answer is simple. A good web design increases your customer trust and helps you build a better connection. And once that is done, you can expect more purchase rates, stronger customer loyalty, and overall improvement of your brand identity.

Looking for something else?
We know every business has unique requirements. Feel free to speak directly with a website design specialist below:

Success stories

Web design for Meukow Cognac

Classic Website for Meukow Cognac

Legendary Cognac House
  • Meukow Cognac were in need of a website refresh that better reflected their brand
  • Our new web design is responsive, modern and showcases their products in a fresh light

“We’ve been working with Passionate for over a year now on a number of Web and design projects and it’s been a great experience through and through.
Their project management is outstanding, always making sure that everything’s clear and participating actively in decision-making processes and delivering great work, extremely fast. Their level of creativity is inspiring is outstanding and inspiring, too!”

Gregory Thevenet
Founder of Lux Lingua
Top 10 Elementor Site badge

Bookings Website for Skild

Aesthetic Training Courses
  • We constructed the site using WordPress with WooCommerce, as this gave us the flexibility to achieve our bespoke Figma design
  • Workshops are bookable on the WordPress website with WooCommerce bookings
  • The site was featured as a top Elementor website in October 2021

“I have been working with Passionate for well over a year now on a wide range of design projects. My experience has been excellent. Gor and the team always ensure the work is of the highest quality and delivered in a timely manner. The quality of their work stands out.”

Qadir Hussain
Founder of Skild
Top 10 Elementor Site badge

Ecommerce Website for Type Department

Independant typeface store
  • We migrated Type Department from Shopify to WordPress with WooCommerce to enable multi vendor functionality
  • All products on the website feature live font testers, all built in WordPress
  • The site was featured as a top Elementor website in August 2021

“We’ve been working with Passionate for the last 6 months and their work has been incredible. They are super knowledgeable and have helped us migrate an entire marketplace, and re-designed the site with very minimal issues. Very reliable and dependable with great value. Definitely recommend.”

Amber Weaver
Founding Director of Type 01
Web design for Rising Ballers
Top 10 Elementor Site badge

Landing Page Website for Rising Ballers

Gen Z Football Brand
  • Rising Ballers needed a concise, yet impactful one-page landing website
  • Our web design for the brand emphasises their initiatives, credentials and beautifully shot videos with large typography and vibrant colours
  • The site was featured as a top Elementor website in August 2021

“Billie and Gor did an excellent job! Very responsive and nothing was too much trouble – thank you”

Eni S.
Founder of Rising Ballers

Our awards

Awwwards logo
Site of the day
elementor logo
Site of the month
Featured in UIUX design
CSS design awards
UI, UX & Innovation Award
Awwwards logo
Site of the day
Featured in UIUX 4

Best UI Design
Best UX Design
Best Innovation

CSS design awards
UI, UX & Innovation Award

Our clients have been featured in...

Web design agency

The first digital natives are already reaching their 40s, showing how long we have lived, inseparable from technologies and the internet.

And in this hyper-digitized world, building an online presence is essential, especially for businesses that want to grow brand awareness and promote their services. But how exactly do you design a website that conveys the ideology of your brand correctly?

Unless web design is your work or passion, it’s best to leave such an important task to experts. The safest approach would be to work with a web design agency that knows all the ins and outs of visual aestheticism, colour schemes, layouts, and intuitive UI/UX. But don’t confuse web design with web development.

Web design entails the creation of the user experience plan and all design assets that comprise the website: it is essentially a design service.

But as web design and development are interrelated, it is generally best that the same team does both to avoid design misunderstandings. As a result, most web design agencies also provide front-end web development services.

Don’t worry though if you’re unfamiliar with the terms, we’ll explain everything one at a time:

What is user experience?

User Experience or UX refers to describing the user’s overall experience of the website or application. A good UX is when the web page is pleasant, easy to use, and serves the website’s end goal.

For instance, if it’s eCommerce, the visitor’s end goal is to buy a product. However, if the UX is poor, the visitor might have trouble figuring out how to add the product to the cart or purchase it, eventually harming the business.

So the web agency should make sure that your visitors can easily navigate your website without encountering any problems.

What is user interface design?

Along with the UX also comes the UI, which stands for User Interface. The UI is the graphical layout of the website or application, consisting of many different elements like text, images, entry fields, buttons, sliders, etc. In other words, everything that you see on the page, every micro-interaction you engage with, should be designed, and the UI developers are the ones doing it.

UI/UX is an essential part of web design, and a good web agency should be able to craft a website with a clean interface, pleasant experience and that achieves the main objectives.

What are grayscale wireframes?

If you start working with a web design agency, you might come across the term “grayscale wireframe”. What exactly is it, and why do you need it during the design process?

To understand what grayscale wireframes are, let’s understand what wireframes are in general. Wireframes allow visualising the skeleton of your website or digital application before you start to design or develop it. It is like a draft version of your design. It demonstrates what elements will exist on your webpage and what layout it will have.

Grayscale wireframes or greyscale mockups are black, white, and grey renderings of the product. They are the logical evolution of the UX Wireframes. With the grayscale wireframes, you can focus on the individual elements of your future web design and see what will work and what will not.

Web agencies will provide the grayscale wireframes during the first stages of the design so that you can give feedback on the draft and suggest improvements or changes.

What is responsive web design?

The term responsive web design refers to the approach of web design where the website adapts to different window sizes and screens. In the age where mobile traffic is growing day by day, this is a pretty important aspect. You don’t want your entire website to collapse into awkwardly large pieces when someone accesses it from their smartphone or iPad.

Your website will automatically match your visitor’s screen sizes with responsive web design and stay intuitive whether your user is accessing from the mobile device or desktop.

Most modern web agencies will use the responsive web design approach. Google will penalise non-responsive websites, and it has many advantages over the other models.

Bringing designs to life

There are several options a web agency can bring the design to life. Here are the most popular ones.


The easiest way to start a website? WordPress. And there’s no doubt about it.

Let’s take a look at the statistics. According to the W3Tech statistics, 65.1% of websites with a recognisable CMS (content management system) are powered by WordPress. In other words, 42.8% of all websites on the internet use WordPress.

But why do so many bloggers and website owners trust WordPress and choose it as their go-to? There should be a good reason for WordPress’ popularity.

And the truth is that WordPress deserved its status as the best CMS for a couple of reasons. It is:

  • Easy and fast for development
  • Affordable for development
  • Effortlessly maintained
  • Easily expanded with new features
  • Easily marketed and promoted

It is all that a business can need. Let’s take a look at all of the features separately:

1. Easy and Fast to Develop

Think of a Content management system (CMS) as a bunch of premade code that gives the website structure and organises its files quicker.

Any website or app is just a bunch of code files stored on a server, and a CMS makes it quicker to create those code files and define their interdependencies!

Having started as simple blogging software, allowing to build pages and create blog posts quickly, WordPress has expanded rapidly since. Now, WordPress includes user account functionalities, a very user-friendly admin panel, and, best of all: access to thousands of plugins and themes!

And when development is made so straightforward, it also becomes pretty fast, allowing WordPress programmers to build a website from scratch in a very short period of time.

2. Affordable for development

Another reason why WordPress is such a popular choice is its price. Or essentially the absence of price: WordPress is open-source and free to use.
This means anyone can start working with WordPress without spending a penny.

Of course, there are certain things you should pay for if you eventually want your website to go live. At least you’ll need to secure your website’s hosting and domain name, which will cost you some money, as WordPress does not offer it by default.

Plus, the best WordPress themes and plugins are usually the paid ones, meaning that if you want to take your website to the next level, you’ll probably have to pay for it. However, even with these extra costs and add-ons, WordPress stays as one of the most affordable solutions available online.

It will save you or your initial business investments for the development process, and you’ll still have a professional website that meets all the requirements of the modern digital world.

3. Easy to Maintain

Now not only is a WordPress website pretty cheap for development, but it also does not cost much to maintain one.

As we’ve mentioned, WordPress itself is free of charge. However, the additional aspects, such as hosting or domain name, without which you can’t run your website, have their costs. It’s up to you whether you decide to go with a dedicated server hosting that costs hundreds of dollars or a shared one. And it’s also up to you to choose which themes and plugins you will use to ensure your website’s security, SEO optimisation, and overall state.

But let’s assume you do pay for the plugins, hosting, and everything else. Still, according to our estimates, you can easily maintain an average-sized website for $450 per year.

4. Easily expanded with new features

With WordPress, it’s also pretty easy to scale up your website. All you need to do is look for the plugins and the themes. And the good news is that WordPress is full of them.

You can find anything you need in the WordPress Plugin Directory. For instance, maybe after some time, you realise that your website traffic is growing, and you suddenly have hundreds of customers interested in a membership for your service.

What do you do? You go to the Plugin Directory and find a membership plugin to convert some part of your website into a community. And that’s only one of the million examples you can scale your website using WordPress plugins and themes.

5. Easily marketed and promoted

Finally, WordPress websites are easy to market and promote. And that’s what makes them such a popular choice among business owners. One thing is for sure, WordPress is excellent for SEO, and it has been proven time and time again. This means your websites have a high chance of ranking on the top of the SERP-s if you do your job well.

This said, of course, WordPress is not the only option. If you find out that WordPress does not work well for your business, you can try a bunch of alternatives. We have picked the two of the most popular ones here:


Another popular CMS that web designers love is Webflow. Using cloud technology, Webflow, just like WordPress, allows building websites without writing lines of code.

The reason why some prefer Webflow over WordPress is that it offers designers slightly more advanced options. Page builder plugins like Elementer offer almost the same design flexibility, whereas in Webflow, more advanced animation effects are possible. Additionally, in Webflow, the design is clean coded in HTML, CSS and JS. So if you change your mind about the CMS later, you can export the code and use it elsewhere. Platforms like Webflow and Shopify are also zero maintenance – they take care of updates themselves. In WordPress, you are responsible for keeping your website’s themes and plugins up to date.

Here are some of the pros and cons of the platform you should consider before choosing it.

Webflow Pros

  • Easy drag and drop page builder
  • A very intuitive editor
  • Good for eCommerce sites
  • Reusable CSS classes
  • Ability to publish directly to the web
  • Zapier integration
  • Ability to create scroll-based animations
  • Easier workflow with Flexbox
  • Unlimited customisation options

Webflow Cons

  • Not that easy to learn: Webflow is not really for absolute beginners. If you have never engaged in web design or web development before, it might be hard for you to figure out how to use the platform. However, it’s not impossible. If you put your mind to it, you can learn how to use Webflow with the help of their video tutorials and how-to articles.

  • Price: Webflow is not open-source like WordPress or Woocommerce, so if you’re tight on budget, it might be a little too expensive for you.

Now, let’s move on to the next option, which is:


For those who want to create an online store, Shopify is one of the most convenient solutions. It’s an ecommerce platform that allows you to create a professional online shop quickly and easily. Just like bloggers opt for WordPress, the online store creators go for Shopify. It is both a good choice for beginners and ecommerce experts.

So if you want to take your business to the next level by opening a digital store, Shopify has a lot to offer. But of course, like any other platform, it has its advantages and drawbacks. Let’s skim through the main ones:

Shopify Pros

  • Elegant Themes: Shopify offers many professionally designed themes to help you create the exact website appearance you wish. These responsive themes are available in the Theme Store and will be a good match for any industry, be that clothing, sportswear, jewelry, art, etc.
  • Flexibility: Once you build your store, you can redesign it or arrange it according to your needs. When your shop starts to grow, the variety of Shopify’s tools will come in handy for offering better customer service, shipping, reporting, or improving your own experience by getting a higher social media presence, better marketing, and so on. Eventually, Shopify allows you to automate your entire ecommerce business.
  • High speed and security: Security and speed are the most critical aspects of any online store. You don’t want to lose conversions because your page took too long to load. You also don’t want to endanger your customers’ security by making it easy for hackers to access their credit card credentials. The best part with Shopify is that it ensures that none of these happens with its high level of speed and security.
  • 24/7 Support: Finally, if any questions arise regarding the platform, Shopify’s customer care team is always there to help you out. You can also browse their extensive database of FAQs that help a lot during the troubleshooting.

Shopify Cons

  • The AMP feature and most of the extended SEO features are available only with the paid additional plugins.
  • It’s not easy to export your blog posts.
  • Shopify does not allow your customers to use more than one discount.
  • The pricing structure is not the best one. Apart from the monthly charges, it also requires a transaction fee.
  • In case you want to customize your website, Shopify will demand knowledge of code, which might be a little too complicated for beginners.

Our process?

Here are a couple of steps we go through with our clients to create the best fitting web design for their project:

  1. Choosing the most suitable web development platform
  2. Initial consultation to understand the needs of the client and put together the brief. We generally need to discuss:
    – A description of what the company does, its industry, and the target market
    – The areas of the website that should be custom designed
    – Any desired custom functionality that needs to be reflected in the design
    – A complete sitemap for the website, including pages with the and their sections (e.g. “About us” with story and gallery sections)
    – The branding materials you have, most importantly your logo and brand colour palette
    – All the content that should appear on the website, including all texts, product images, etc.
    – Hosting and domain register login details (if available)
  3. Considering the design requirements, we will then produce the first draft of wireframes.
  4. You will give us some feedback, according to which we will make revisions on wireframes and produce grayscale design prototypes.
  5. Once the grayscale design prototypes are accepted, we will move to the first UI design draft.
  6. We will go through the second round of feedback and revisions of the draft.
  7. If the final draft is accepted, we will start developing the website with the chosen platform

Web Design Agency

How much revenue can your website generate?

Before jumping into a website redesign, its best to go in with a clear idea of your return on investment.