In online business, choosing the appropriate platform can make or break success. ClickFunnels and Shopify are two giants in the field, each offering unique features catering to different business needs. But which one is the best fit for your business? Let’s dive into an unbiased comparison of ClickFunnels vs Shopify, shedding light on their strengths, weaknesses, and ideal use cases.

ClickFunnels vs Shopify: an Unbiased Comparison

Table of Contents

  1. Understanding ClickFunnels
  2. Understanding Shopify
  3. Comparing Sales Funnel Capabilities
  4. E-commerce Store Management
  5. Integrations and Extensibility
  6. Everyday Use for Web Admins
  7. Ideal Use Cases for ClickFunnels and Shopify
  8. Summary
  9. Frequently Asked Questions

Understanding ClickFunnels

As inferred from its name, ClickFunnels specializes in creating sales funnels. It focuses on lead generation, conversion, and marketing for both digital and physical products. It creates a seamless journey for your potential customers, from the moment they land on your page to the point of purchase and beyond. This makes it a powerful tool for those who want to construct sophisticated sales funnels easily, contributing to a successful online store.

Clickfunnels vs Shopify: Understanding Clickfunnels

The enhanced version, ClickFunnels 2.0, is a robust sales and marketing platform, incorporating a powerful funnel builder and facilitating the creation of sales pages. It’s designed to be used by online businesses of all types and sizes, from:

  • solo entrepreneurs
  • small businesses
  • medium-sized businesses
  • large organizations

Key Features of ClickFunnels

ClickFunnels is jam-packed with features aimed at optimizing your sales funnels. Its key features include funnel templates, email marketing integration, A/B testing capabilities, an intuitive drag-and-drop interface, marketing automation tools, and built-in solutions for online courses, membership sites, and communities.

One of the biggest standout features is the funnel templates that cater to various marketing objectives, making it an ideal platform, especially for those new to building sales funnels. The other standout feature is the integrated A/B testing capability for the website, funnels, or email campaigns, together with the “Smart Checkout” features that help to increase the average order value (AOV) and maximize profits.

ClickFunnels Pricing and Plans

Regarding pricing, ClickFunnels provides a 14-day free trial, enabling businesses to experiment with the platform before subscribing to one of their three pricing plans. These plans are designed to suit businesses of different sizes, each offering a range of features to match the business’s needs.

Nevertheless, potential users should be aware that ClickFunnels’ costs, starting from $127/month on annual plans, can exceed those of other platforms, particularly for businesses needing more advanced features. Ultimately, the platform’s value will depend on how effectively it can be utilized to meet the business’s specific needs.

Download our ClickFunnels vs Shopify Table of Comparison now!

Don't have time to read everything or need a summary of the key points?

Understanding Shopify

Unlike ClickFunnels, which centers on sales funnels, Shopify is a platform engineered for the construction and management of online stores. It’s a user-friendly online store builder that provides a wide range of features, including:

  • Paid and Free Customizable website templates
  • Secure shopping cart
  • Payment gateway integration
  • Inventory management
  • Marketing and SEO tools

These features make Shopify a popular choice for businesses of all sizes, especially considering the competition vs Shopify.

Shopify’s advantages include:

  • A comprehensive inventory management system
  • Customizable themes
  • A wide range of apps and integrations
  • SEO optimization
  • Scalability
  • An easy-to-use interface

These features make Shopify an excellent ecommerce platform for those wishing to establish an online store, sell products, or start an online business.

Key Features of Shopify

Key Features of Shopify

Shopify’s key features are designed to make managing an online store as easy as possible. These include product management, shipping and fulfillment, and an extensive app store for additional functionality. There is also a large ecosystem of development services around Shopify for those needing custom applications. The platform’s product management features are particularly noteworthy. Shopify offers comprehensive tools to support e-commerce store management, such as product catalogs, inventory management, shipping and fulfillment, payment processing, and third-party app integrations.

Its customer management system and analytics features include over 60 reports for customer and sales insights, benchmarking, forecasting, and customer behavior patterns.

Shopify Pricing and Plans

Similar to ClickFunnels, Shopify also offers a 14-day free trial for businesses to acquaint themselves with the platform before selecting a pricing plan. It offers several pricing packages to suit various business sizes and requirements, starting from $25/month, primarily differing in terms of the number of staff members, shipping and transaction fees, reporting, and support.

Nevertheless, while Shopify’s pricing plans are typically more cost-effective than ClickFunnels’ basic plan, businesses may incur extra costs due to third-party apps and integrations. Therefore, when considering the cost, businesses should also factor in the potential for added expenses.

ClickFunnels vs Shopify: Comparing Sales Funnel Capabilities

The main divergence between ClickFunnels and Shopify is in their focus. While ClickFunnels concentrates on marketing and promotion through sales funnels, Shopify centers on building and expanding an online store. Both platforms offer their own unique advantages, but their differences become more pronounced when it comes to sales funnel capabilities.

ClickFunnels, for instance, offers a range of funnel-building tools that make lead collection and email marketing straightforward. As a sales funnel builder, it also offers a range of lead generation tools, including marketing funnels, lead magnets, and email lead generation software.

On the other hand, Shopify’s marketing tools are not as comprehensive and do not provide the same level of support for lead collection and contact list building. In contrast, Shopify features integrations with various advertising tools, allowing direct advertising on social media platforms from the Shopify dashboard to generate traffic, a more relevant feature for e-commerce stores than custom funnels.

Lead Generation and Conversion

When it comes to lead generation and conversion, ClickFunnels excels due to its focus on sales funnel optimization. Its funnel templates and optimization features make it a powerful tool for businesses looking to capture high-quality leads and convert them into customers.

Conversely, though Shopify provides an array of conversion tools like upsells, order bumps, and abandoned checkout nudges, its main emphasis is on e-commerce store management, encompassing product catalogs, inventory management, shipping, and fulfillment. Thus, for businesses whose primary goal is frictionless lead generation and conversion, ClickFunnels might be a more suitable option.

Marketing Tools and Automation

In terms of marketing tools and automation, both platforms have their strengths. ClickFunnels provides a comprehensive suite of marketing tools and automation features, including:

  • Affiliate Management: Manage and track your affiliate marketing efforts
  • CRM Integration
  • Social media marketing tools
  • Content management and blog features
  • Video hosting
  • Webinar funnels
  • Pop-ups, surveys, and forms
  • SEO management features
  • Customer support tools
  • Reporting and analytics

On the other hand, Shopify strongly emphasizes selling through social media ads, offering a straightforward integration with the leading social media platforms and providing a smooth shopping experience. While both platforms offer marketing tools and automation, ClickFunnels stands out with its focus on sales funnel optimization and email marketing.

E-commerce Store Management

Regarding e-commerce store management, both platforms present distinctive features. ClickFunnels provides product catalog and inventory management features, including Product Details, Product Inventory Limits, and an inventory dashboard, enabling users to organize their inventory and manage their sales effectively.

Shopify Order Management

Nevertheless, Shopify, built to manage high-volume orders and satisfy enterprise-level needs, is a superior option for businesses with large-scale online stores needing comprehensive product management features. Its advanced shipping and fulfillment management capabilities make it an ideal choice for businesses selling physical products.

Product Catalog and Inventory

Shopify provides comprehensive product catalog and inventory management features, including:

  • Inventory tracking
  • Product information management
  • Stock alerts
  • Variants and options
  • Barcode scanning
  • Bulk editing
  • Product categorization

On the other hand, ClickFunnels manages product catalog and inventory through the Product Details feature, enabling users to name products, set purchase prices, and manage other product details. Additionally, the Product Inventory Limit feature allows users to set a limit on the number of purchases for a product, creating scarcity and urgency.

Shipping and Fulfillment

Shopify offers advanced capabilities in shipping and fulfillment management. These capabilities include:

  • Integration with leading carriers like FedEx and UPS
  • Dynamic shipping rates
  • Efficient fulfillment process for orders placed by customers
  • Ability to manage orders, generate packing slips and labels, and track shipments from the dashboard.

ClickFunnels, on the other hand, does not offer the same level of shipping and fulfillment features as Shopify. Its focus is more on funnel optimization and lead generation, making it less suited for managing large-scale physical product sales. However, it does provide integration with a range of shipping services and carriers.

Integrations and Extensibility

Clickfunnels Integrations

Shopify and ClickFunnels both provide numerous integrations with third-party apps and plugins. Shopify integrates with virtually any software, including analytics platforms like Google Analytics and accounting tools like QuickBooks and Xero. ClickFunnels, meanwhile, integrates with many popular tools, such as email marketing platforms like Mailchimp and ActiveCampaign, as well as SMS communication tools like Twilio. It also integrates with Zapier, which can create automation with thousands of other applications. Overall, both platforms integrate extensively well, but given the large directory of plugins, Shopify may have a slight advantage in some use cases.

Payment Processing and Gateways

When it comes to payment processing, ClickFunnels integrates with the most popular payment gateways, such as PayPal and Stripe. With Shopify, only Shopify payments can be used, which is also a great solution, but for some use cases, it may need more extensive features presented by Stripe.

Payment Processing and Gateways

The security measures implemented by both platforms also merit attention. ClickFunnels takes all necessary security precautions to protect users’ personal information, and the security of payment information processed through ClickFunnels depends on the chosen payment gateway.

On the other hand, Shopify is fully PCI compliant and offers additional security features like two-factor authentication, admin security, fraud protection, and strong password generation.

Third-Party Apps and Plugins

A key strength of Shopify is its extensive app store, offering a range of third-party applications and plugins designed to enhance store functionality and provide additional features. This includes popular apps like:

  • Oberlo
  • Klaviyo
  • Bold Product Options
  • Yotpo
  • Privy
  • Shogun
  • Pagefly

These applications and plugins act as add-ons or extensions designed to optimize and enhance the performance of the Shopify store.

On the other hand, while ClickFunnels doesn’t have its own app store, it does offer integrations with various third-party apps and plugins. These include:

  • Mindbody
  • Freshsales
  • MailChimp
  • ManyChat
  • Infusionsoft
  • Shopify (via Zapier)
  • Aweber
  • Drip
  • ConvertKit
  • ActiveCampaign

Everyday Use for Web Admins

Regardless of each platform’s features, how easy it is for the users to use these features and tackle everyday problems is also an essential factor to review.

User Friendliness and Learning Curve

When comparing the user-friendliness of both platforms, it’s important to note that both ClickFunnels and Shopify are designed to be accessible to users with varying levels of technical experience. However, there are some differences worth noting.

Shopify, while user-friendly, offers a multitude of elements and customization options. This makes it a highly flexible platform that can cater to a wide range of business needs. With a wealth of online tutorials and a supportive community, learning how to navigate and utilize Shopify’s features is achievable. That said, due to its extensive capabilities, it may be more suitable for users who are more tech-savvy or willing to invest time in learning the platform.

On the other hand, ClickFunnels is designed with simplicity in mind. It caters to users with minimal experience in owning and managing websites. As such, it has a slightly lower learning curve compared to Shopify, making it an ideal choice for beginners or those who prefer a more straightforward platform.

Tech Support and Uptime

Regarding tech support and uptime, both ClickFunnels and Shopify perform admirably.

ClickFunnels prides itself on its 24/7 customer support, which includes live chat and email support. The platform also provides a comprehensive knowledge base and a community forum where users can find solutions to common issues. As for uptime, ClickFunnels boasts a robust infrastructure that ensures minimal downtime, allowing businesses to operate without interruptions.

On the other hand, Shopify also provides 24/7 customer support via live chat, email, and phone. This ensures that businesses can get the help they need anytime, making it a reliable choice for businesses of all sizes. Shopify also maintains a high uptime rate thanks to its robust and reliable infrastructure. The platform also provides regular updates and maintenance to prevent potential issues, ensuring a smooth and seamless user experience.

In terms of frequency of issues, both platforms have a strong track record of reliability. However, as with any technology, occasional glitches or problems may occur. When they do, both ClickFunnels and Shopify have proven to be responsive and efficient in resolving these issues, minimizing any potential impact on the businesses using their platforms.

Ideal Use Cases for ClickFunnels and Shopify

The choice between ClickFunnels and Shopify hinges on the specific requirements of your business. Setting up a Shopify store for e-commerce stores and utilizing ClickFunnels for sales funnel is recommended. Ultimately, both platforms have their strengths and can be utilized in conjunction if desired.

While Shopify is typically more cost-effective and user-friendly, particularly for businesses managing high order volumes, ClickFunnels proposes a more advanced platform that delivers effective strategies to optimize conversion and profits.

When to Choose ClickFunnels

ClickFunnels emerges as the top choice for marketers and businesses concentrating on lead generation, digital products, courses, and sales funnel optimization. Its ability to deliver proven strategies to maximize conversion and profits, capitalize on sales funnels to generate sales, “generate 6x more sales on average”, streamline the sales process, and engage with prospects at each stage of the funnel by providing increasing value makes it a powerful tool for businesses.

It proves particularly beneficial for businesses aiming to secure high-quality leads, nurture customer relationships, and boost online sales and conversions. Entrepreneurs, small business owners, and corporations alike can reap significant benefits from using ClickFunnels.

When to Choose Shopify

Shopify is favored for building and managing e-commerce stores, particularly for businesses dealing in physical products and needing comprehensive product management features. Its seamless integration of online and in-person sales, robust e-commerce features, and comprehensive product management capabilities make it an ideal platform for businesses of all sizes.

Notable businesses that use Shopify include Chubbies, Kylie Cosmetics, and Fashion Nova. These businesses favor Shopify due to its user-friendly interface, extensive selection of customizable themes and templates, comprehensive e-commerce features, and dependable customer support.


Both ClickFunnels and Shopify offer unique strengths that can cater to different business needs. ClickFunnels excels in lead generation, conversion, and sales funnel optimization, making it a powerful tool for businesses focusing on these aspects. On the other hand, Shopify shines in the area of e-commerce store management, especially for businesses selling physical products and requiring extensive product management features. Ultimately, the best platform for your business will depend on your specific needs and objectives.

Frequently Asked Questions

Is Shopify better than ClickFunnels?

Shopify and ClickFunnels both have their own benefits. However, Shopify is better for e-commerce-heavy needs and complex operations, while ClickFunnels excels with sales funnels and info products.

Can I use Shopify with ClickFunnels?

Yes, you can use both Shopify with ClickFunnels. You can use integrations through Zapier to send orders made through Clickfunnels to Shopify, or you can send captured emails from Shopify orders to Clcikfunnels.

Is ClickFunnels good for ecommerce?

ClickFunnels is a viable tool for eCommerce businesses, allowing you to easily add products, upload images, customize your e-commerce store with the drag-and-drop editor, and integrate different aspects of running an online store. It makes it easy to make money from what you sell.

Is ClickFunnels worth the money?

ClickFunnels is an incredibly robust tool that provides a comprehensive marketing and sales features suite. Considering its many benefits, it is certainly worth the money, especially for less tech-savvy users who don’t know how to use equivalent features with other CMSs.

What’s the main difference between ClickFunnels and Shopify?

ClickFunnels focuses on creating sales funnels for marketing and promotion, whereas Shopify is intended for building and managing an e-commerce store.