Why graphic design matters
To Have a Lasting First Impression
The first interaction with your brand sets the tone for the rest of your relationship with your customers. And the first thing people will see, when doing research about you, is your logo, illustrations, and other imagery. Your visual identity and all your graphic design elements should tell the same story on all platforms and incite people to learn more about you.
To Increase Engagement Rate
The quality of your graphic design and the impression you make on customers with it can highly impact your engagement rate. A distinctive but consistent brand image across all the platforms can help you build credibility and make you an authoritative and trustworthy brand in the eyes of customers.
To Increase Brand Awareness
An outstanding graphic design, that emphasizes the uniqueness of your brand, can help you make your brand more recognizable to your customers and everyone else interacting with your brand. As a result, you will have increased brand awareness, which can lead to more engagement and conversions.
To Convey the Main Messages of Your Brand
Each brand and business has a purpose. And if you want to succeed, you need to convey your main message through graphic design to your customers, competitors and everyone else in a clear, concise and consistent way. Moreover, when your products, website, social media and other channels have high-quality graphic design elements(in addition to proper marketing, sales and business strategy), most of your customers will have a positive impression of your brand.
To Stand Out in Your Industry
Graphic design is one of the most important means to distinguish your brand from your competitors. Creative content along with the quality graphic design can help you stand out among your competitors. A well-thought design will create a certain, unique image of your brand in the minds of your audience.
Why choose us
Having started in E-commerce ourselves we know inside out what is involved in designing, building and maintaining a WordPress website. Having built over 200 websites for our clients, ranging from e-commerce sites to blogs and forums, we will guide you through the entire process, advising on the best options and features to achieve your goals with the website.
Strategic Approach
We take a strategic approach to each of our client projects and pay meticulous attention to all aspects of your graphic design. Our team of experienced designers will thoroughly analyse your industry, competitors and your brand specifics to develop a graphic design strategy that meets the needs of your target audience and helps you drive more conversions.
Attention to Detail
We pay meticulous attention to the tiniest details. Everything from the composition to colour combinations and typography is carefully chosen in line with your brand guidelines to achieve the greatest visual balance and impact.
Experienced Team
Our team consists of highly experienced graphic, UI/UX and web designers, project managers and website developers, each with at least 5 years of experience in their area of expertise. We have worked with a great variety of industries, on both B2B and B2C products and services, and we are eager to pour all our knowledge and expertise into your project to deliver outstanding graphics for your business.
Fast Turnarounds and Flexible Support
We appreciate that most of the time graphic design needs are intertwined with marketing and sales activities and a variety of assets may need to be produced on a tight schedule to avoid delays in marketing and sales. Also, we understand that graphic design needs may fluctuate from month to month. We pride ourselves on very fast turnaround speeds and we offer very flexible engagement options without fixed commitments allowing you to draw on our expertise when it matters the most.
Our reviews
Success stories
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Loved working with Passionate agency, Billie and Kieran are brilliant designers - the best I've worked with. I'm going to continue working with them.
Saghir Hussain
Founder and CEO
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What's included in our services
Free Consultation and Advice
We will have multiple calls to understand all your problems and goals and advise you on all options available throughout the process. We will help you find the best solutions for your project so you can make informed decisions based on your objectives, deadlines and budget.
Proven Value for Money
We believe in overdelivering and providing great value to our clients. Our rates are derived based on thorough research of dozens of comparable agencies, that deliver similar quality service and output, and our rates are set to be the most competitive among them.
Fast Turnaround Speed
Although the timeframe can vary greatly depending on the project, we pride ourselves on having a very fast turnaround speed by all design agency standards. Typically you can expect to receive an update from us every 3-4 working days, so you’ll never be left waiting for long!
Top-Notch Quality
Each member of our team has at least 5 years of experience in their field and every deliverable is checked by the art director with over 15 years of experience, the project manager and your account manager before it is submitted for your review.
Full Ownership
You will receive complete ownership of all designs or other assets produced as part of the engagement, including source files. You will also have access to dozens of licenses, plugins and tools free of charge!
Scalable to Your Needs
We are here to support you throughout all stages of your journey, so you will have regular calls with your account manager to evaluate progress, discuss upcoming tasks and make any adjustments necessary to the services we provide.
Our Graphic Design Services Process
Initial consultation, scoping and proposal
Design concepts and revisions
Documentation and delivery
Book a call
Frequently
Asked Questions
What project management tools do you use?
We use ClickUp for our internal processes and for time tracking, so we can invite multiple members of your team to the ClickUp board and manage everything there. We can also join other project management tools that you are already using if you prefer.
Will the designs you provide be unique?
Absolutely! You can reverse image search any concept or variation we provide, and even individual components of the design, everything we design is made from scratch fully tailored to your brand!
Do I get ownership rights?
Certainly! From the moment you make the payment all rights to all concepts and variations developed during your project, including the final designs pass to you. We do however reserve the right (unless discussed otherwise in advance) to present the work done for you as part of our portfolio. Finally, upon completion you are also provided with the source file for the design, which can then be passed on to other designers or companies (such as a printing company) for their use.
Do you provide other design services?
Yes. We provide web design, brand design, app design and graphic design services in the UK and all over the world. Our team can help you with various kinds of projects. Contact us to discuss your project and create awesome designs together.
Request a free proposal
What is Graphic Design?
Every graphic you come across has been carefully created to pass on a particular message. And that’s the primary aim of graphic design — to convey an idea with the use of visual elements.
Graphic design has slowly but surely become an inseparable part of brand promotion. In certain cases, images can explain and persuade better than words. With this in mind, successful brands have learned to use various types of graphic design to spread their brand message. And many of them outsource it to a graphic design agency, in order to have a team of professionals creating their graphics.
If you ask five people what graphic design is, chances are, you’ll get five different answers. This doesn’t mean that the varying definitions you get are wrong, but rather, all of them are partially correct.
In its simplest definition, graphic design is the planning and creation of visual content to communicate a message or idea. So, yeah, graphic design is a broad concept.
The term first made an appearance in the print industry in the 1920s. But if you want to trace the practice of graphic design to its very origin, you’ll have to take a deeper plunge into history all the way back to cave paintings.
With its rich history and broad application, graphic design is quite a comprehensive craft involving a lot of elements. Let’s explore the main graphic design elements below.
Core Graphic Design Elements
Even the most intricate graphic designs are made up of very simple components. Here are the seven core elements that have created every design you’ve ever seen.
Line
As simple as they are, lines can take many appearances — thick, thin, brushed, dotted, dashed, curved, horizontal, diagonal, etc. With the rearrangement of lines, you can create an infinite number of graphics.
Shape
The outline of an object determines its shape. Shapes can be mechanical, organic, or abstract. Mechanical shapes are geometric, while organic shapes resemble natural objects. Abstract shapes include letters and symbols.
Colour
Colour helps to set the mood of a design as it has a strong psychological effect on the human brain. Colours have several characteristics like hue, shade, tint, tone, and intensity.
Value
The value determines the extent of lightness or darkness of an area in a design. A contrast in value is used to separate shapes.
Texture
A common way to add depth to a design is to give objects a texture. Be it soft, rough, smooth, rugged, wooden, or fluffy — texture combines lines, shapes, and colours to achieve a visual illusion.
Size
Size allows designers to show contrast, highlight importance, and create a hierarchy to guide the viewer through the design. Components larger in size gravitate attention, creating focal points for the graphic.
Space
Graphic design uses space to separate items or sections, explain the relationship between objects, and create the illusion of a 3D environment. White or negative space forms the background of a design, allowing other elements to pop.
At its core, graphic design is a highly creative craft and will always remain so. However, it’s still guided by a set of principles. Some of the essential graphic design principles are balance, contrast, emphasis, repetition, white space, hierarchy, and more.
Good graphic design is one that employs inventiveness and imagination but also adheres to design principles. It’s the most effective way to ensure your graphic design communicates a message in a clear, structured manner. That’s why it’s extremely important to entrust this job to a professional designer or high-quality graphic design agency.
7 Types of Graphic Design
The term “graphic design” encompasses various types of graphics that can be significantly different from one another in their application as well as the design process. Let’s unpack graphic design by taking a look at its major types.
1. Brand Identity Design
Every company has a unique personality that reflects itself through the brand’s identity. The process of strategically shaping brand identity is known as brand design. It includes all the visual components of a brand that provide the latter with a distinct look and feel.
The primary challenge for brand design is to share the business’s essence, message, and values through visuals. Graphic designers achieve this by smartly combining lines, shapes, colours, and images.
Next time you interact with your favourite brand, pay attention to the subtle design elements they implement and notice what emotions they give rise to. It’s the best way to truly comprehend the power of great brand design.
Brand identity design involves the creation of logos, brand colour palettes, typography, icons, mockups, and so on. Naturally, all these elements have to perfectly align with one another to create a coherent brand identity.
In addition to the fundamental visual assets of a brand, brand identity design also incorporates brand style guides. As a unified document that amasses all the brand’s visual assets, a style guide also provides guidelines for correctly applying those assets.
Where should your logo be placed on documents and business cards? What’s the smallest font size to use for your brand name? How much white space should be left around your logo? These questions may seem trivial, but they play a big role in ensuring consistent brand presence across multiple channels.
2. Marketing and Advertising Design
Since modern-day marketing is very visual-driven, the role of graphic design in advertising continues to grow. Nowadays, most platforms are rich with high-quality visuals, so brands need to put extra effort and thought into their content to stand out. Hence, the plenitude of attention-grabbing ad materials on social media, websites, and other online platforms.
Promotional graphic design has grown into a separate area of specialisation with its own rules and best practices. Marketing designers work closely with company owners or marketers to produce designs tailored to the brand’s unique niche, target audience, and marketing goals.
Your graphic design services provider, whether it’s a graphic design agency or an in-house designer, must make sure to stick to these rules to create quality graphics for your brand.
Marketing and advertising design can involve both digital and physical graphics. The latter includes print materials, such as posters, billboards, banners, magazines, brochures, flyers, etc. Digital graphics can range from social media post designs to infographics, email templates, and PowerPoint presentations.
Similar to brand design, marketing design needs to be an excellent communicator that establishes an instant connection with the audience. Marketing graphics should be clear about the value of the advertised product/service while avoiding coming off as pushy.
3. Web and Mobile UI Design
As one of the key factors of a positive brand experience, web design has a massive influence on the client’s decision-making. Nothing can make or break a user’s perception of a brand, quite like a business website.
Think of all the times you’ve eagerly opened a website only to find out it has a terribly slow load speed or poor UI design. Were you just as eager to return to the site next time, if ever at all? We thought so!
User interface (UI) design dictates the user’s flow through a website and how they interact with it. It works just the same for mobile app design, although the play area and best practices can be quite different.
UI graphic design specialises in constructing a user interface with menus, buttons, typography, graphics, illustrations, and so on. Whether meant for a computer screen or mobile, UI design should be intuitive and easy to use.
Although highly dependent on user experience design and web or app development, UI still shouldn’t be confused with the two. A good UI designer will likely be familiar with user experience principles and even programming languages. Still, their area of expertise is creating an interface that’s visually attractive, well-structured, and effortless to use.
A graphic design agency will usually provide you with all the necessary design services including web and mobile design.
4. Packaging Design
Branded product packaging has been around since the 1890s, but even today, many companies undervalue or altogether dismiss its marketing potential. Whatever your product packaging may look like (box, bottle, can, container, paper bag, etc.), it can be used to reinforce your brand message.
If you’re ready to make your product packaging a marketing tool, you should turn to package designers. With the help of mockups, they will visualise the design concepts and get them ready for print. As packaging design and print are closely interrelated, a designer in this field needs to be knowledgeable in both.
Product packaging also goes hand-in-hand with label design and product photography. Often, a designer will end up creating not only a single package but also its adaptation of a variety of items. It’s crucial that your packaging is consistent from one product to another to build a solid visual identity.
5. Print Graphic Design
Perhaps, the most classic type of graphic design is print that’s published and publicised to share news or messages. Books, magazines, newspapers, brochures, and similar materials fall under this category. And in today’s digital era, these assets are created and distributed both online and offline.
Graphic design for print includes creating a design layout, choosing typography and colour schemes, producing accompanying illustrations and photography if needed, etc. Print designers closely collaborate with publishers to deliver print-ready graphics.
When working with a high-quality graphic design agency, you will typically receive all your materials in different formats so that you can use them for different purposes, including print and packaging.
6. Motion Graphic Design
As the name implies, motion graphic design produces graphics in motion. Motion graphics can be quite diverse, from short, simple animated GIFs to full-range videos. Businesses often utilise motion graphics to create logo animations, engaging typography videos, social video ads, and the like.
Motion graphics grew popular with the advancement of animation software which led to a surge in animated content. Companies have taken advantage of this to diversify their content, draw more attention to their brand message, and create a more approachable brand image.
Motion designers often need strong skills in graphic design, animation, filmmaking, and video production. Although motion graphics and animation are two distinct fields, they tend to intersect a lot.
A good graphic design agency usually employs different specialists for each field, so that to provide more high-quality designs. If you want to have all kinds of graphic design services, it’s better to choose a graphic design agency to benefit from their full package services.
7. Illustration Graphic Design
Graphic art and illustration are complete art forms on their own; however, they frequently appear in branding and advertising materials. In this context, they can be classified into distinct types of graphic design.
Graphic artists typically work with managers, marketers, writers, and art directors to create 2D or 3D illustrations, brand mascots, company logos, graphic novels, and more. Illustration involves a lot more meticulous drawing and painting, which is why many illustrators have a background in fine arts.
How Can a Graphic Design Agency Help?
The whole graphic design process is infinitely smoother and more efficient with a good graphic design agency. Whereas working with a freelance designer requires constant communication and active guidance, hiring a graphic design agency won’t require a hands-on approach from you.
Graphic design agencies will take care of briefing, project management, and quality assurance. Besides defining your expectations and preferences, there’s little you will have to do as a client. Since the reputation of the graphic design agency is at stake here, most of them will go above and beyond to deliver a top-quality product.
Another big advantage agencies have is that instead of a single individual, a whole team of specialists will be working on your project. Because of this, many agencies will offer additional services like copywriting or search engine optimisation along with graphic design services.
Of course, the cost does increase when you work with a professional graphic design agency instead of a solo freelancer. But so does the quality of the end product. Agencies are recommended for businesses that aren’t too restricted by their budget and need excellent results with as little risk involved as possible.
Besides, there are a lot of agencies working from all over the world, so every brand has a chance to find its best graphic design company.
Final Words
Graphic design is a broad concept with multiple areas of specialisation. When starting a new design project, it can save you a lot of time to know what type of graphic design services you need. With a clear vision for your project and the right kind of expert, you will stack all odds in your favour.
The more you know about graphic design elements, types, and processes, the clearer you’ll be able to communicate with the designer or a graphic design agency. We hope you found the clarification you were looking for with our guide!
If you want to work with us, our graphic design agency is always open to new and challenging projects.
General FAQ
What is graphic design in simple words?
Graphic design is the practice of using visual elements to represent an idea or message. All graphics consist of basic design elements such as line, colour, shape, space, and so on.
How can I use graphic design to promote my business?
Graphic design is essential to create a visual brand identity that consumers will recognise. It will also allow you to make promotional content like social media images and videos, website design, business cards, flyers, brochures, and more.
What are current graphic design trends?
The biggest graphic design trends include
- Retro-futurism
- Comics and pop art
- Psychedelic design
- Black-and-white design
- Nature-inspired design
- Voxel art, and others.
How to find the best graphic design company?
With so many graphic design agencies out there, it’s pretty hard to find the best one. You need to do a throughout research, look through the graphic design agency’s portfolio and finally discuss your project with them to find the best fit.
