Corporate Video Production
Convey your brand and marketing messages more effectively with our corporate video production service. Hire a corporate video production company to transform your ideas into a high end corporate video to drive engagement and action from your target audience.
Why corporate video production matters
Brands that use videos in their marketing strategy are growing company revenue 49% faster than those who don’t! Whether it’s motion graphics, animation or any other type of video, using videos can be a significant competitive advantage for your brand.
Compared to other types of content, videos are among the most shareable on social media channels. If you want to have higher engagement and more shareable content, then videos are the ultimate type of content that can help you achieve these goals.
As a form of content, videos are becoming increasingly popular. They can help to stay relevant to your audience and to build trust. When you share quality video content, it shows that you are an innovative company that keeps up with the preferences of their audience.
This might surprise many, but SEO is not just keyword-optimised texts or link building. In fact, videos can help to increase your search engine rankings too. As users engage with video content more and will likely visit a website after watching a branded video, it will show search engines that you are a reliable source of information, and search engines will rank you higher.
If you have trouble keeping the attention of website visitors for a longer time, video content can help here too. Users spend 88% more time on websites with videos than any other type of content. The reason is that information in video format is much more digestible and enjoyable compared to long form texts or blog articles.
Why choose our corporate video production services?
Unlimited creative flexibility
Expertise in diverse industries
Branding-driven video production
Guided project management
Post-delivery support
Rapid turnaround times
Our past corporate video production projects
What our corporate video production process looks like
Initial Consultation and Project Scoping
Our journey begins with an in-depth consultation to understand the specifics of your corporate video production needs. We'll discuss your brand, target audience, project objectives, and design preferences. This step is crucial in aligning our corporate video production services with your vision and goals. Based on our discussion, we'll propose a tailored package that fits within your budget and timeline, ensuring a seamless and efficient production process.
Storyboarding and Design Conceptualization:
Once we've established a clear direction, our team will craft a detailed storyboard, reflecting the core message of your corporate video. We'll also present two initial design concepts, allowing you to choose the style that best represents your brand. Our collaborative approach includes revisions to fine-tune these elements, ensuring every aspect of the corporate video aligns with your brand's identity. We'll also discuss and finalize any audio or voiceover elements to enhance the impact of your corporate video.
Execution and Regular Updates
As a leading corporate video production agency, we prioritize efficiency and transparency. We break down the project into manageable tasks, completed within 1-3 working days, and keep you updated throughout the process. Our team focuses on executing the agreed-upon storyboard and design, incorporating your feedback at every stage to ensure the final product meets your expectations.
Final Delivery and Ongoing Support
Upon completion of the corporate video, we'll provide you with all the source files and necessary documentation. Our commitment extends beyond delivery, as we offer ongoing support and guidance on using your new corporate video effectively. We're here to assist with any additional questions and can integrate the video into your existing brand guidelines for consistent future use.
What our clients say about us
Their attention to detail was brilliant with great design innovations where there was room for them.
Hugh Fraser
Doorway
Their comments and feedback are excellent, and they’ve gone beyond the scope of work. They’ve brought in their point of view and delivered excellent results, which will be the starting point for our company.
Aldo Guiducci
Scynce
Their project management is outstanding, always making sure that everything’s clear and participating actively in decision-making processes and delivering great work, extremely fast. Their level of creativity is outstanding and inspiring too!
Gregory T
Meukow Cognac
Their creativity and speed were impressive. Passionate Design Agency's ability to transform our ideas into a top-notch product stood out.
Aaron Ganick
PreddioTech
They were always quick to respond and proactively offered solutions. Their ability to provide solutions to complex problems sets them apart from other vendors.
Freda L.
Scoop Solar
The quality of their work stands out. Passionate always ensure the work is of the highest quality and delivered in a timely manner.
Qadir Hussain
Primed Pharmacy
Very reliable and dependable with great value. They are super knowledgeable and have helped us re design and migrate an entire marketplace.
Amber Weaver
Type Department
They were very patient with our feedback, which gave a very pleasant process and overall experience.
Cecilie Espensen
Nicice
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Frequently asked questions
What is corporate video production?
Corporate video production is the process of video creation by businesses both for internal and external purposes. Nowadays, as videos are becoming more popular, more and more brands are using them in their marketing strategies.
Do you provide audio?
We do not record the audio in house, however there are a few options we can offer. For any voiceovers we will suggest a variety of freelance artists that can be engaged or we can use AI. Similarly for the soundtracks, we will either source royalty free or licensed sounds or if the sounds desired are unavailable we can propose third party recording studios that can assist with the production of custom sounds.
What aspects of corporate video production does your agency cover?
As an international agency, we provide comprehensive corporate video production services, excluding in-house filming. For shooting the films, clients will need to arrange a local film crew, which we can seamlessly coordinate and manage as part of the project. Our expertise extends to concept development, storyboarding, visual design and post-production editing. We handle all these elements to ensure your corporate video aligns with your brand’s message and goals, delivering a polished and engaging final product.
What’s different about your corporate video production service?
What sets our corporate video production service apart is our unwavering dedication to delivering exceptional results that align with our clients’ goals and brand identity. We understand that each business has its unique story to tell, and we take the time to listen and understand your objectives, target audience, and messaging. Our team of skilled professionals combines their expertise in videography, sound engineering, editing, and storytelling to create captivating corporate videos that leave a lasting impression. We prioritize clear communication, collaboration, and attention to detail throughout the production process, ensuring that every aspect of the video reflects your brand’s values and resonates with your viewers. With our commitment to excellence, creativity, and delivering on time and within budget, we go the extra mile to provide a corporate video production service that exceeds expectations and helps your business shine.
What are the benefits of corporate video production for businesses?
Corporate videos provide increased customer engagement, enhanced employee training, and a strengthened brand image for businesses.
What are the different types of corporate videos?
Corporate videos come in various types such as Company Profile, Promotional, Training, Testimonial, Event, Explainer, Recruitment, Product Demo, and Internal Communication videos, which can effectively cater to different business needs.
Maximizing Impact with Professional Corporate Video Production Services
In the ever-competitive business landscape, standing out in the crowd is a must. As a result, more and more businesses are turning to corporate video production to communicate their brand message, engage customers, and train employees. But what exactly is corporate video production, and how can it boost your brand image? Let’s find out.
The Power of Corporate Video Production
Corporate video production involves developing video content aimed at a specific audience, unlike general advertising. This form of videography concentrates on specialized video projects with unique messages. What makes it beneficial for businesses? The subsequent sections will outline its advantages for businesses and its part in enhancing a brand’s image through business video production.
Benefits for businesses
Corporate videos aren’t just about promoting products or services; they can also play a significant role in employee onboarding. Think about it: when a new hire joins your company, they usually have to go through an orientation process to learn about company culture, protocols, and other essential information. Now, imagine if all that information could be conveyed through a well-crafted video. Not only will it save you time and money, but it can also increase the retention rate to 82% and boost productivity by 70%. Quite impressive, right?
Boosting brand image
Besides increasing customer engagement and improving employee training, corporate videos can also enhance your brand’s image. By creating compelling and educational content, you can expand the reach of your brand and connect with your target audience on a much deeper level. The key here is to create a compelling story that resonates with your target audience, employing high-quality equipment, conducting effective interviews, and ensuring the video is engaging, informative, memorable, and shareable.
Key Types of Corporate Videos
Now that we understand the strength of corporate video production, we will examine the various kinds of corporate videos that businesses can utilize. Some examples include:
- Company profile videos
- Promotional videos
- Training videos
- Testimonial videos
- Event videos
- Explainer videos
- Recruitment videos
- Product demo videos
- Internal communication videos
Each type adheres to a distinct corporate video production process to attain the intended result, often involving collaboration with a corporate video production company or multiple corporate video production companies.
But how do businesses utilize each of these video types? Let’s take a closer look.
Promotional videos
Promotional videos are one of the most common types of corporate videos. They function by:
- Promoting a product, service, or brand
- Capturing attention
- Disseminating essential information
- Presenting the product or service
- Reflecting the company culture
Apple’s product launch videos, which serve as effective video ads, are perfect examples of successful promotional videos that generate anticipation for their products.
Training and educational videos
Training and educational videos are designed to guide individuals through a specific process. By using these videos, businesses can reduce the return or churn rate, save money over time, and free up customer service agents from responding to frequently asked questions.
Company culture videos
Lastly, company culture videos are produced to highlight a company’s work environment, principles, and staff interactions. They serve recruitment, marketing, and public relations objectives, offering glimpses into the distinctive attributes that make a company appealing to prospective employees.
Essential Stages of Corporate Video Production
Having understood the various types of corporate videos, we will now proceed to the phases involved in their production. Corporate video production comprises three primary stages: pre-production planning, filming and production, and post-production editing. Each stage necessitates meticulous planning and execution to guarantee the end product aligns with your business objectives and expectations.
Pre-production planning
The pre-production stage involves tasks such as:
- Conceptualizing video ideas
- Crafting scripts
- Creating storyboards
- Casting
- Scheduling
- Meticulously outlining the sequence of video scenes
This stage is crucial as it lays the groundwork for a productive video production process.
Filming and production
Once the planning phase is complete, the next step is filming and production. This stage involves capturing high-quality footage, ensuring proper lighting, and directing actors or presenters. The director plays a crucial role in managing the creative aspects of the production, such as crew and cast selection, location scouting, script development, lighting and framing adjustments, and directing actors and presenters during the production process.
Post-production editing
The final stage is the video editing process during the post production phase, which involves post-production editing, assembling the footage, adding graphics and animations, and fine-tuning the audio. This is where all the magic happens.
The footage captured during the production stage is transformed into a compelling narrative that aligns with your brand’s message and objectives.
Choosing the Right Corporate Video Production Team
Selecting the appropriate corporate video production team is pivotal for crafting a successful video that aligns with your objectives and budget. But how does one choose the right team? The subsequent sections will navigate you through the process of evaluating skills and experience, comparing cost and value, and affirming compatibility with your chosen team.
Assessing expertise and experience
When evaluating potential video production companies, it’s important to review their portfolios and client testimonials. Look for factors such as creativity, production quality, and the ability to effectively convey a message based on their past work. Their portfolio will give you a glimpse of what they’re capable of and how their work aligns with your brand and project objectives.
Comparing costs and value
Another important factor to consider is video production costs. While it’s tempting to go for the cheapest option, remember that quality often comes at a price. Obtain quotes and compare the costs of different video production companies. Also, consider factors like the quality of equipment used and the size and role of the video production crew, as these can significantly impact the overall expenses of a video production company.
Ensuring a good fit
Finally, ensure that the production team understands your project goals and expectations. Discuss these with them and gauge their understanding and enthusiasm.
Remember, an enthusiastic team that understands your vision is more likely to deliver a video that meets your expectations.
Optimizing Video Distribution Channels
Once your corporate video is prepared, the following step is distribution. To maximize your video’s impact, optimizing its distribution across diverse channels is necessary. The succeeding sections will cover the use of social media platforms, video hosting platforms, and website integration to engage a broader audience.
Social media platforms
Social media platforms like LinkedIn, YouTube, Vimeo, Facebook, Instagram, TikTok, and Twitter are powerful tools for distributing corporate videos. By implementing video marketing strategies such as:
- Optimizing video titles
- Conducting live Q&A sessions
- Embedding videos on websites or blogs
- Leveraging social media
- Utilizing email marketing
Businesses can enhance their visibility and reach on these platforms.
Video hosting platforms
Video hosting platforms like YouTube and Vimeo offer numerous benefits for the distribution of corporate videos, including:
- Heightened security and privacy
- Centralized storage and management functionalities
- The capacity to maintain accessibility of videos across different locations while retaining control over them.
Website integration
Integrating videos into your website can enhance user experience and showcase your brand’s personality. Here are some essential considerations for maximizing the visibility of videos on a website:
- Optimize the title and descriptions
- Utilize attention-grabbing thumbnails
- Provide video transcripts and closed captions
- Create video sitemaps
- Use schema markup
- Select appropriate video hosting and embedding solutions
- Enable social sharing and promotion shortcuts
By following these steps, you can ensure that your videos are easily discoverable and engaging for your website visitors.
Measuring Corporate Video Success
Now that you’ve created and distributed your corporate video, the next step is to measure its success. This can help you understand how well your video is performing and provide insights for continuous improvement and future projects.
In the next subsections, we’ll discuss how to use Key Performance Indicators (KPIs), analyze feedback, and continuously improve your corporate video production strategy.
Key performance indicators (KPIs)
Key Performance Indicators (KPIs) can help gauge the effectiveness of your video. These include metrics like:
- views
- likes
- shares
- conversion rates
By monitoring these KPIs, you can understand how well your video is resonating with your audience and make necessary adjustments to improve its performance.
Analyzing feedback
Another key component of measuring video success is analyzing feedback from customers, employees, and stakeholders. This can provide valuable insights into what your audience thinks about your video and identify areas for improvement.
By integrating a ‘Reply with Video’ call-to-action (CTA) in your video, you can gather direct and pertinent feedback from your audience.
Continuous improvement
Finally, use the data and feedback to refine your corporate video production strategy and create even more impactful videos in the future. By evaluating each project post-completion, seeking feedback, and analyzing the production process, you can identify areas for improvement and make small, gradual improvements over time.
General FAQ
What do brand design services include?
Brand design involves all key visual elements that make a brand recognisable. Those elements are the logo, colour scheme, typography, photography, and other design components that are unique to the company.
What does your brand design services process look like?
The brand design process is all about creating a distinctive brand around a business to differentiate it from competitors. The process starts with developing the brand strategy, upon which then the brand is built and promoted.
How do you develop a brand image?
Creating a brand image begins with deep research of a company’s competitors and target market. After the research, the company will be able to define more clearly what it represents and how it’s different from other businesses. Based on this, the business will develop its value proposition, visual identity, brand voice, etc.
Is brand design part of graphic design?
Graphic design is a broad topic and sometimes brand design is considered a part of graphic design. But we separate these two and provide graphic and brand design services separately. Whether you are looking for logo design services in the UK, brand design or simple banner design, we’re here to help.
