“I know it’s hard to find my CTA; I know the pop-ups annoy the hell out of you, but could you please stay despite all my flaws?”

We’re sad to tell you, but no, it’s not going to work. You might make your ex stay when your life is a mess, but you can’t make your customers convert if your website is one.

And what’s the point of getting thousands of website visitors if none of them convert? Well, if you find it hard to make your website visitors stay, we’ll be your visitors-relationship coach for a day.

In other words, we’ll tell you the tips and tricks that will help you double your conversion rate and get your business thriving. Yes, we know the statement is bold, but we promise to meet your expectations.

But before we explain how a conversion rate optimization agency can help you double your conversion rate, let’s first make sure we’re all on the same page.

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Table of Contents

What is a conversion rate?

Let’s start with some definitions: what does the term conversion rate mean?

The conversion rate is the percentage of website visitors who complete the primary goal of your website.

To understand it better, let’s take a look at an example of eCommerce sites. For online shops, the main goal is to get their products purchased. So for them, the conversion rate is the percentage of visitors that end up buying their products. In other words, it’s the number of visitors that go through the entire funnel of conversion.

Your goal can be different. You might want to collect emails or get more subscriptions to your services. Whatever it is, when your visitors do it, it means they convert. So, if your conversion rate is high enough, it means you’ve done a pretty good job, and your website is highly successful.

But how do you know if your conversion is high enough? Or:

How do you calculate your conversion rate?

Let’s first figure out how you can calculate your conversion rate. Don’t worry; it’s not that difficult. You just need to divide the number of completed goals in a defined time period by the number of total website visitors and then multiply the result by 100.

Here’s how it looks in a formula:

Conversion rate = (Conversions / Number of visitors) * 100

Let’s imagine you have an ecommerce store with 30,500 visitors per month, 1,525 of which purchase your products. Then, your conversion number would be 5%. That would be pretty impressive, by the way!

Now, depending on your needs, you could also calculate your conversion rate with the following formulas:

Conversion rate = (Conversions / Number of sessions) * 100

Or you might need to calculate it according to the leads, which would change the formula to:

Conversion rate = (Conversions / Number of leads) * 100

But don’t worry, you don’t have to remember this formula by heart. In fact, if you don’t want to calculate it yourself, you can try out an online conversion rate calculator that would do the math for you and give you an answer much faster.

Now that you know how to calculate your conversion rate, let’s understand:

What is considered to be a reasonable conversion rate?

A good conversion rate optimization agency would tell you that you shouldn’t settle down for anything below 10%. That’s because the more you strive for perfection, the faster you get it.

Alas, though, 10% is considered a little too hard to get in the real world. However, if you want to make it to the top, the 10% should be your ultimate goal.

However, bear in mind that it largely depends on what your business does: you can’t really compare a car insurance website to a homemade cookies store.

If 10% can be achievable for an ecommerce shop, it is almost incredible to get it. That’s because, according to Baremetrics, 3-5% is already considered to be a reasonable conversion rate. And anything higher than 8% is exceptional.

In other words, you should do some research about your own industry and understand what the average conversion rate is. Still, whatever the number is, try to get above the average to be sure you’re beating the competition.

If, for whatever reason, you understand that your conversion rate is a little too low, do not get upset. Trust us; you’re not alone. Only 22% of businesses report being satisfied with their conversion rate.

All you need is to get started with the CRO or the conversion rate optimization:

What is CRO, and why does it matter?

CRO is when you adjust your content and website to increase the conversion rate of your website traffic.

Sadly, most companies do not pay too much attention to the CRO, as they are all mainly focused on social media marketing and advertising. Although all of these activities are important, they make up only a tiny part of your marketing campaign. Without conversion rate optimization, all your efforts might be wasted.

For instance, you might have a very compelling ad with a pretty-grabbing visual that makes most of your potential customers interested. But once they come to your website, the poor design or an old-fashioned CTA makes them turn away. If you don’t want this to happen to you, it’s better to work on your CRO or find a content conversion rate optimization that will do all the hard work for you.

Whichever way you choose, we have some tips for you that will surely come in handy.

5 easy steps for doubling your conversion rate

1. Speed optimize your website

What’s the point of having excellent content if your visitors aren’t going to see it?

And guess what, if your website hasn’t loaded by the time you read the sentence above, your visitors will leave it. According to the statistics, 40% of website visitors will leave the website if it is not loaded in 3 seconds. Moreover, even one second can lead to a 7% loss in conversions. Yes, it is pretty terrifying.

What it means is that all your hard work of content creation, UI/UX design, and perfect copies do not matter if your website speed is not high enough. So said, your first step towards a better conversion rate should be speed optimization.

But how do you speed optimize your website?

Well, if your conversion rate optimization agency does not take care of it and you need to figure it all out yourself, here’s what you should do.

First of all, you need to understand how fast your website is at the moment. For that, you can try out Google’s PageSpeed Insights. Just paste your website link in there, and Google will tell you your mark and what should be improved.

If you get something within the 90-100 range, your website is doing pretty well. If not, you still got work to do. The PageSpeed insights will help you by telling which aspects of your website should be improved.

Some of the typical speed optimization practices are image optimization, website caching, usage of CDN, and so on.

Boost your conversion rate:
Get 90+ Google PageSpeed on mobile and desktop!

2. Be careful with pop-ups

Imagine opening this blog post, and before even starting to rea…


How many seconds would it take you to leave the blog and never come back again?

We get it; sometimes, pop-ups are helpful. In fact, if used properly, they will help you a lot in increasing your conversion rate. But they can get dangerously annoying if you put them in the wrong place and at the wrong time.

The term “analysis paralysis” perfectly describes what your potential customer might go through if you overstuff your page with pop-ups. It refers to the concept that too many choices interfere with the decision-making process. In other words, your customer gets so confused and “paralyzed” that eventually, he doesn’t convert.

Still, as we’ve mentioned before, if you use pop-ups smartly, they can be a pretty helpful tool. Just make sure that your visitor is at least familiar with your product before you shout out about your exclusive offer.

For instance, many online shops first reach their target audience through social media ads, first building brand awareness. Then, when the visitors already know the shop and are familiar with their products, the shop brings them to a high-converting landing page. In this scenario, it’s totally fine to offer them 20% off for their first order, for instance.

If they made it to the landing page, it means they already consider buying something from your shop, and if you give them an extra reason to do it, they will most probably convert.

Still, make sure your conversion rate optimization agency designs or optimizes your landing page properly so that you do not lose your potential visitors at this stage.

Brandingo school sign up popup

3. Make the first step easy

Humans are pretty simple creatures: psychologically, we prefer to finish the stuff we already started because it feels pretty rewarding. So if you want your customers to convert, you should make the conversion process easy.

Well, at least, the first step should be effortless. But, unfortunately, many websites make a mistake by requiring their visitors to fill in a huge form. This scares the customers away: it’s way easier to leave the page than write all that much information.

What should you do instead, then? Try asking for very little. The first step could simply ask for their email address. Most of your customers will give it without even thinking, and even if they refuse to fill in the personal information during the second step, it’s still not too bad. At least you have their emails and can keep them for your future marketing campaigns.

In other words, the easier you make the first step, the higher are chances that your visitors will convert.

4. Add some credibility

It’s a different thing when you stumble upon an online shop on Instagram and a whole other thing when your friend raves on about it, and you see them wearing a trendy jacket from there.

So your website should somehow have reviews or customer opinions displayed so that your visitors know that they can trust your page. Making a purchasing decision is not that easy, especially with so many fake and scam websites on the internet. If you don’t convince your customer that giving you their credit card credentials is safe, they probably will not do it.

5. Seal the deal with a killer CTA

Forget about the generic CTA-s like “Sign up” or “Start the trial.” Try to make them a little more exciting. For instance, if you’re offering a discount, your CTA could be:

“Yes, I want the discount right away!”

A quick search of the most creative and efficient CTA examples will give you an idea of what to do with yours!


As you make some adjustments, do not forget to check how they have worked with Crazy Egg, Lucky Orange, or other online tools which allow you to go through the heatmap of your page and understand what should be improved.

With these five simple steps, you’ll witness more and more of your visitors sticking with you and becoming your devoted customers. So, no more heartbreaks!

Don’t forget to tell us how your journey went; we’re excited to hear your stories.

General FAQ

Again, it largely depends on the industry you’re working in, so there is no single answer here. But generally, the conversion rate below 3% means you have some work to do.

Generally, the average conversion rate for Google ads is 3.48% for the search network and 0.72% for the display network.

74%. Yes, we know, it’s a pretty impressive number. However, this number refers only to the prime Amazon users. The regular Amazon users convert at 13%.