Cover Photo Major News from Microsoft's Copilot, Adobe's GenStudio, Shaquille O'Neal, Amazon, Anthropic, Yahoo and Instagram's Artifact

Microsoft Upgrades Copilot for 365 with GPT-4 Turbo and More

Microsoft has unveiled a significant enhancement to its Copilot AI assistant, solidifying its appeal for businesses seeking AI-driven conversational support tools. The latest iteration, Copilot for Microsoft 365, now integrates the advanced GPT-4 Turbo model from Microsoft’s partner, OpenAI, as the default AI model. This upgrade enables users to input larger volumes of text or information, allowing the AI to provide responses, analyze data, and collaborate effectively. In addition, Copilot 365 users will benefit from unlimited messaging and chats per conversation, a notable advancement from the previous daily limit of 300 chats. Microsoft underscores the robust commercial data protection measures integrated into Copilot, ensuring that user data is anonymized and encrypted before transmission to GPT-4, safeguarding sensitive company information within the secure confines of Microsoft 365. Microsoft emphasizes Copilot’s capacity to scan emails, assist in meeting preparations, and offer strategic insights while upholding enterprise-grade data security protocols. This strategic move aims to instill confidence in users regarding the safety of their data, particularly amidst regulatory scrutiny and antitrust measures in the U.S. and EU.

Adobe’s GenStudio: AI-Powered Marketing Made Easy For Coco-Cola or Any Company

During Adobe’s summit in Las Vegas, CEO Shantanu Narayen showcased how GenStudio empowers marketers and creative teams to expedite the content production process significantly. In a fictional demonstration featuring Coca-Cola, Adobe’s senior director Ann Rich illustrated how the company leveraged GenStudio by uploading essential brand elements such as logos, fonts, colors, and copy samples to establish a foundation for on-brand content creation. With just a few clicks, Rich navigated through Coca-Cola’s asset library, applied a customized AI model based on the Dreamworld campaign’s artwork, targeted the Gen Z demographic, and incorporated a prompt highlighting Coca-Cola’s ability to evoke dream-like experiences. Instantly, GenStudio generated four unique, on-brand advertisements complete with compelling copy. Beyond content generation, GenStudio offers marketers the capability to analyze existing content and leverage top-performing components to enhance future creations. While Adobe GenStudio is not yet available to the general public, a full release is anticipated later this year. 

Shaq Showcases Adobe’s AI Marketing Tools at Annual Summit

Another one from Adobe at its annual summit in Las Vegas, Adobe enlisted basketball icon Shaquille O’Neal to unveil a series of cutting-edge artificial intelligence tools aimed at empowering marketing teams to leverage generative AI effectively. The showcase began with Project Perfect Plays, a tool enabling marketers to swiftly devise ad campaign strategies based on concise text descriptions, followed by Project Get Personal showcasing the power of generative AI in crafting personalized digital marketing campaigns at scale,  Project Ready Click Go automating the integration of Adobe’s diverse programs and tools, Project Brand Slam facilitating on-brand content creation by evaluating new content against established brand guidelines, Project Promo Mojo bridging marketers with influencers by producing AI-generated content featuring these influencers, and Project Infograph expediting the transformation of data into visually appealing art. Shaq commended the user-friendly nature of the technology, even jesting about its accessibility for “dummies like Charles Barkley.”

Amazon Offers Free Credits for Startups to Use AI Models, Including Anthropic

Amazon Web Services or AWS has recently expanded its free credits program to cover the expenses associated with using prominent AI models, including those from Anthropic, Meta, Mistral AI, and Cohere. This strategic move aims to entice startup clientele and enhance the market presence of AWS’s AI platform, Bedrock, by enabling cloud credits to be utilized for a diverse array of AI models from various providers. Howard Wright, the Vice President and Global Head of Startups at AWS, referred to this initiative as “another gift to the startup ecosystem,” with the aspiration of solidifying AWS as the preferred cloud provider for startups. This development follows Amazon’s substantial $4 billion investment in Anthropic, a popular model on Bedrock. As part of the partnership, Anthropic will utilize AWS as its primary cloud provider and leverage Amazon’s Trainium and Inferentia chips for model development and training. The provision of free credits by Amazon will contribute to Anthropic’s revenue stream, aligning with AWS’s commitment to ecosystem development, as highlighted by Wright.

Yahoo Acquires Artifact: Instagram Co-Founders’ AI News App Finds New Home

Yahoo has announced the acquisition of Artifact, the AI-powered news app created by Instagram co-founders Mike Krieger and Kevin Systrom. The deal, announced on Tuesday, aims to integrate Artifact’s advanced personalization technology with Yahoo’s massive user base of over 185 million monthly readers. Financial details remain undisclosed, but Yahoo’s focus lies in acquiring Artifact’s technology rather than its team. Krieger and Systrom will serve as special advisors, while Artifact’s remaining employees have moved on to new opportunities or are taking a break. The acquisition comes just over a year after Artifact’s launch and three months after its announced shutdown due to limited market potential. However, the co-founders’ farewell note piqued the interest of several companies, including Yahoo. As part of the deal, the Artifact app will be discontinued, but its underlying technology will be incorporated into Yahoo News and other platforms, potentially elevating the user experience.