- It is a new drive-through-focused smaller restaurant series in limited locations!
- McDonald’s innovative drive-through concept originated from a franchisee near a U.S. Army base in Arizona in 1975.
- The concept was developed to serve soldiers who couldn’t enter civilian restaurants in uniform.
- Drive-throughs now account for 70% of McDonald’s U.S. business.
- CosMc’s is named after a 1980s McDonald’s character.
McDonald’s takes on Starbucks with its new CosMc’s café concept!
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