What must an entrepreneur do after creating a business plan? It’s time to turn that plan into action. From legally establishing your enterprise to building your team and securing funding, there are decisive steps you must take to activate your business blueprint. This straightforward, actionable guide maps out essential tasks to get your venture off the ground, ensuring your hard work in planning paves the way for tangible success.

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Table of Contents

  1. Establishing a Strong Foundation
  2. Building Your Dream Team
  3. Securing Funding for Your Business Venture
  4. Refining Your Marketing Strategy
  5. Launching and Scaling Your Business
  6. Monitoring Progress and Adapting to Change
  7. Summary
  8. Frequently Asked Questions

Establishing a Strong Foundation

Businessman working on his desk

A strong foundation is the first step towards establishing a successful business. Think of it as building a house. You wouldn’t start building without first ensuring the foundation is strong enough to support the structure, would you? Laying this foundation requires careful decisions about your business’s legal structure and procuring the necessary permits and licenses. Each of these critical steps forms the bedrock that supports your business venture.

The choice of your business’s legal structure is a pivotal decision that significantly impacts operational and financial aspects. The type of legal structure decided upon determines the owner’s liability for debts and the company’s tax obligations. In addition, it influences the management structure. Thus, a solid business plan that accounts for these factors is vital to the success of your venture.

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Your business’s legal structure, also known as its business structure, acts as its backbone, underpinning all operational aspects. Getting this right from the outset is of paramount importance. The various legal structures available for a successful business encompass:

  • Sole proprietorship
  • Partnership
  • Limited liability company (LLC)
  • Corporation
  • Cooperative

Each structure has distinctive characteristics and implications for tax treatment and legal entity status. For instance, while sole proprietorships and partnerships combine business income with personal income, corporations function as distinct legal entities subject to corporate income taxation.

Selecting the proper legal structure for your business involves carefully evaluating several factors, including the level of risk, ease of setup, flexibility, complexity, liability protection, tax implications, and required permits.

For low-risk businesses and owners seeking to test their business idea before forming a more formal business, sole proprietorships can be a suitable choice. They are easy to establish and are most appropriate for businesses owned by a single individual.

Permits and Licenses

Securing the required permits and licenses is akin to receiving the go-ahead to start operations, signaling your commitment to the business and adherence to local regulations. Obtaining these legal documents can seem daunting, but it’s a crucial step in creating a successful venture. These permits and licenses encompass the following:

  • Federal business licenses
  • State business licenses
  • Local business licenses
  • Professional licenses
  • And more

The financial outlay associated with obtaining these documents varies, typically from $50 to $550, depending on the type of permit and the state. Without these documents, you risk facing fines, penalties, damage to your reputation, and even legal action for engaging in fraudulent activity. Moreover, staying up-to-date with these renewals is essential for your venture’s long-term success. Therefore, a solid business plan should account for these costs and the renewal frequencies to ensure smooth operations.

Building Your Dream Team

Once you’ve laid a strong foundation, you can construct your business’s structure. A team of skilled professionals can serve as the ideal building blocks. Hiring the right people and connecting with mentors and advisers is essential to creating a business. They help you stay focused on your business’s vision and provide the expertise and support you need to navigate the challenging entrepreneurship landscape.

Keep in mind that your employees represent your company. They engage with customers, make pivotal decisions, and shape your company’s culture. Thus, hiring individuals who resonate with your company’s values and mission is essential.

Similarly, mentors and advisers offer valuable insights and guidance based on their own experiences. They can guide you through the complex business world, helping you avoid common pitfalls and capitalize on opportunities you may have yet to identify on your own.

Hiring Employees

Recruiting employees is similar to casting actors for a play. Just as a director seeks actors who can bring characters to life, each job role demands individuals with a unique set of skills and attributes that align with the company’s script. When evaluating potential employees, it’s vital to consider both their soft skills and job-specific skills.

Soft skills include adaptability, communication, decision-making, and open-mindedness. These are vital for any successful business.

Building Your Dream Team - workers on a meeting

Moreover, ensuring potential employees fit well with your company’s culture is vital. To assess this, you can use tools such as personality tests or even ask specific questions during interviews. Remember, a team that works well together is more likely to succeed.

Mentors and Advisers

While it’s essential to surround yourself with a skilled team, seeking guidance from those who have walked the path before you is equally crucial. Mentors and advisers can offer valuable insights, support, and connections that can be instrumental in navigating the entrepreneurial journey. Think of them as your business’s guiding stars, illuminating the path to success.

Choosing the right mentor or adviser, however, requires careful consideration. Look for honest, supportive individuals who can provide constructive feedback and are willing to hold you accountable.

Furthermore, consider tapping into the wisdom of prominent mentors and advisers in the business world. Their experiences and insights can prove invaluable in guiding your own journey.

Securing Funding for Your Business Venture

Having established a robust foundation and a competent team, the next step involves raising the necessary capital to grow your business. Secure funding is like the fuel that powers your business, enabling it to move forward and scale to new heights. Whether you opt for loans, investments, crowdfunding, or grants, each option comes with its own set of considerations and implications.

Bear in mind, securing funding goes beyond merely acquiring the capital to launch your business. It’s also about forging relationships with investors and lenders who share your vision. Therefore, it’s crucial to develop a comprehensive business plan, demonstrate traction and targeted outcomes, and establish relationships with potential investors. With the right funding and support, your business venture can grow and thrive.

Loans and Investments

For many entrepreneurs, loans and investments are the go-to options for raising capital. This is because they offer a more traditional and straightforward approach to funding. The options range from:

  • Term loans
  • SBA loans
  • Business lines of credit
  • Merchant cash advances

However, securing these forms of funding requires a solid business plan, including accurate financial projections, and a clear demonstration of your venture’s market potential.

The process of securing loans and investments involves:

  1. A careful assessment of your funding needs
  2. A review of your business and personal credit scores
  3. An understanding of your eligibility for different types of loans or investments

Interest rates for small business loans can range from 5.89% to 45%, depending on the type of loan and the lender.

Investments are a crucial aspect of raising capital for a business venture. Unlike loans, which must be repaid with interest, investments involve exchanging equity in your company for capital. This can come from a variety of sources, including angel investors, venture capitalists, and even friends and family.

Angel investors are typically affluent individuals who provide capital for a business start-up, usually in exchange for convertible debt or ownership equity. They are often entrepreneurs themselves, or retired business executives who can provide valuable management advice and important contacts.

Venture capitalists are professional groups that manage the pooled money of others in a professionally-managed fund. They are more likely to invest in businesses with high-growth potential, in industries that they are familiar with, and they usually require a high rate of return on their investment.

Investing in a startup is inherently risky, and it is not uncommon for investors to expect a certain level of influence over company decisions. This can include a seat on the board of directors or a say in daily operations. Entrepreneurs should consider these factors carefully before accepting investment funds.

When seeking investments, it’s important to have a compelling pitch and a clear business model. Investors want to see that you have a solid plan for how their money will be used to generate a return. This typically involves presenting detailed financial projections, a clear explanation of your revenue model, and an understanding of your target market.

Investments can also come in stages as the business grows. Initial investments may be smaller, with subsequent rounds of funding provided as the company meets certain milestones. This staged financing can help manage investor risk and give the entrepreneur benchmarks to strive for.

In summary, investments can provide the necessary capital to start and grow your business, but they also come with expectations and obligations to investors. It’s essential to understand these implications and to have a solid strategy for managing investor relationships and using their capital effectively to grow your business.

Crowdfunding and Grants

Crowdfunding and grants offer alternative funding options that can be particularly beneficial for certain types of businesses. Crowdfunding platforms such as Kickstarter and Indiegogo allow entrepreneurs to raise funds from a large number of people, while grants provide non-repayable funds from government agencies to support specific industries or projects.

However, both options come with their own sets of challenges. Crowdfunding requires extensive preparation and has a low success rate, while grants often have stringent requirements and a lengthy application process. Therefore, it’s important to carefully consider these options and understand their specific requirements and implications before deciding to pursue them.

For more detailed information on the variety of grants available and how they can help kickstart your business, consider visiting the article on the Fresh Start Business Grant and other grants for small businesses .

Refining Your Marketing Strategy

Once funding is secured, your attention should shift towards drawing customers to your business. This is where refining your marketing strategy comes into play. It’s like designing a roadmap that guides your potential customers to your business. Whether you’re conducting market research, utilizing social media, or implementing content marketing and email marketing campaigns, each of these marketing strategies plays a crucial role in connecting with your target audience.

Refining Your Marketing Strategy - Marketing Team working on a strategy on the floor

Remember, refining your marketing strategy isn’t a one-off task. It’s a continuous process necessitating regular monitoring and adjustments in response to market trends and customer preferences. By staying attuned to these changes, you can ensure that your marketing efforts are always aligned with your business’s goals and your customers’ needs.

Market Research

Market research is like the compass that guides your marketing strategy. It helps you:

  • Understand your target audience
  • Identify market trends
  • Evaluate your competition
  • Determine the most effective messaging and channels

Without thorough market research, your marketing efforts could end up missing the mark, wasting valuable resources and opportunities. To avoid this, it’s crucial to utilize sales and marketing data in your strategies.

In addition to guiding your marketing strategy, market research can also help you identify competitors within your business niche. By analyzing their:

  • strengths
  • weaknesses
  • market positioning
  • strategies

You can find opportunities for differentiation and gain a competitive edge.

Social Media Marketing

Nowadays, social media marketing is no longer optional. It’s a critical component of any successful marketing strategy. Social media platforms offer a way to reach a wider audience, engage with potential customers, and enhance brand awareness. Whether you’re sharing valuable content, responding to customer feedback, or running targeted ad campaigns, social media marketing can significantly boost your business’s visibility.

However, effective social media marketing requires more than just posting content regularly. It involves developing a clear strategy, understanding your audience, and engaging with them in a meaningful way. By doing so, you can build a community around your brand, foster customer loyalty, and ultimately drive business growth.

Content Marketing and Email Marketing

Content marketing and email marketing are powerful tools that can help drive customer engagement and increase sales. Content marketing involves creating valuable content that resonates with your target audience, while email marketing involves sending targeted messages to your email subscribers.

Effective content marketing requires a clear strategy, a deep understanding of your target audience, and the ability to create content that provides real value. On the other hand, successful email marketing requires a compelling message, clear call-to-action, and effective audience segmentation. By leveraging these strategies, you can ensure that your marketing efforts yield the desired results.

Launching and Scaling Your Business

Armed with a firm foundation, a talented team, secured funding, and a finely-tuned marketing strategy, you are prepared to launch your business. But launching is just the first step. What follows is a period of growth and expansion, which requires its own set of strategies and considerations. Whether you’re preparing for the launch or planning for post-launch growth, each step is crucial for the long-term success of your business.

Be mindful that a successful launch is the result of meticulous planning and strategic execution. From goal setting to generating buzz, each detail counts. Similarly, post-launch growth involves:

  • Optimizing your operations
  • Expanding your customer base
  • Constantly monitoring and adjusting your strategies based on market trends and customer feedback.

Launch Preparation

Preparing for a successful launch involves several key steps:

  1. Determine your market type
  2. Set launch goals
  3. Prepare positioning
  4. Create a buzz

Each of these steps plays a crucial role in ensuring a successful launch.

Furthermore, creating a pre-launch buzz is like the drumroll before the big reveal. It generates anticipation and excitement among your target audience, making them more likely to engage with your business once it launches. Some strategies to consider for creating a pre-launch buzz include:

  • Offering early access to your product or service
  • Hosting a giveaway or contest
  • Connecting with industry influencers and getting them to promote your launch

Each of these strategies can contribute to a successful launch.

Post-Launch Growth

Once the initial fanfare subsides, your focus should shift to the next phase: growth after the launch. This is just the beginning, as it involves enhancing your operations and expanding your customer base. Like a plant that needs the right conditions to grow, your business needs the right strategies to scale.

Whether you’re automating your business operations, building a strong management team, prioritizing quality, or communicating your progress, each strategy plays a crucial role in facilitating post-launch growth. Furthermore, expanding your customer base involves implementing strategies like running targeted email marketing campaigns, establishing customer loyalty programs, and encouraging referrals from current clients.

Monitoring Progress and Adapting to Change

Monitoring Progress and Adapting to Change

As your business develops and transforms, it’s vital to monitor your progress and stay ready to adapt to changes. This involves tracking your performance, identifying areas for improvement, and adjusting your strategies accordingly. Just like a ship’s captain who constantly monitors the ship’s course and adjusts the sails as needed, you need to stay vigilant and responsive to the changing tides of the market.

Keep in mind, tracking progress and adapting to change isn’t a one-time responsibility. It’s a continual process demanding consistent vigilance and adaptability. By staying attuned to market trends, customer preferences, and your business’s own performance, you can ensure that your business stays on course towards long-term success.

Performance Tracking

Performance tracking is another essential principle, aiding in measuring progress, identifying improvement areas, and informing decisions. Key performance indicators (KPIs) are a critical tool for performance tracking, providing measurable values that help you assess your business’s performance and development.

Remember, performance tracking is not just about monitoring your current performance. It’s also about setting clear goals and striving to achieve them. By establishing clear objectives and tracking your progress towards them, you can ensure that your business stays on track towards achieving its long-term goals.

Adjusting Your Strategy

In the dynamic world of business, adaptability is key. It entails recognizing the need for change, assessing different strategic alternatives, and executing the requisite adjustments. Similar to a chess master who anticipates and adapts to the ever-changing game board, you must be adept at modifying your business tactics to align with the evolving marketplace.

Remember, adjusting your strategy is not a sign of failure. On the contrary, it’s a sign of wisdom and resilience. By staying flexible and responsive to change, you can ensure that your business stays relevant and successful in the long run.


In conclusion, embarking on an entrepreneurial journey is like setting sail on an ocean of opportunities. With a solid foundation, a skilled crew, secure funding, a refined strategy, and the ability to navigate changes, you’re well-equipped to conquer the waves of entrepreneurship. Remember, the journey is just as important as the destination. So, brace yourself for an exciting adventure and set sail towards success.

Frequently Asked Questions

What must an entrepreneur do after creating a business plan answer?

After creating a business plan, an entrepreneur should build the initial team, file necessary legal documents, protect intellectual property, focus on advertising and marketing, have an official business launch, and regularly review business performance and progress to ensure success.

To develop valuable content for marketing, implement a focused content strategy, understand your target audience, use video and email marketing, establish authority, provide informative content, and engage the audience through various means. Seeking feedback, updating popular content, and sharing experiences can further enhance the value of the content.

What steps should an entrepreneur take to obtain a bank loan for their startup?

To obtain a bank loan for your startup, you should assess the required funding, determine the type of loan needed, review business and personal credit scores, and assess eligibility. Consider financial institutions such as Bank of America, JP Morgan Chase, Wells Fargo, and Chase for small business loans without early repayment penalties.

What are the advantages and disadvantages of utilizing crowdfunding as a method to raise capital for a business?

Crowdfunding offers centralized communication, equity retention, and market testing, but it also comes with challenges like low success rates, extensive preparation, visibility difficulties, and potential high fees and regulations.

What are the key performance indicators used in business, and what is their role in performance monitoring?

Key performance indicators (KPIs) serve as measurable criteria for assessing a company’s long-term performance, and play a crucial role in setting benchmarks for teams to strive for, thus facilitating performance monitoring.