Graphic design is one of the high-demand services today. And that’s not surprising. With the number of brands growing constantly and intense competition, graphic design has become something that helps brands differentiate themselves. The logo, illustrations, iconography, colours, typography, packaging and website all combine to create a unique brand image for each company.
Some companies hire in-house designers or freelancers, others hire a graphic design agency. All options have their pros and cons. And in this article, we are going to talk about why your brand needs graphic design and how you will benefit if you hire a graphic design agency.
Why do You Need Graphic Design?
You may not want to put a lot of effort into graphic design because you don’t believe that it’s important. The reality is, you may not care about the fancy banners or funny illustrations, but your audience cares a lot and not just about that.
Graphic design ensures the right visual communication with your audience. Today, people’s attention span is becoming shorter and shorter and no one wants to read long texts describing your brand. They simply won’t pay attention to you if you explain everything with text or put out a bad and inconsistent design. They would prefer it more if you build your relationship using visual elements.
Also, people just love when everything looks beautiful and professional. It just makes them think that you’re an expert and that they can trust you.
Besides, have you thought about what impression you make on your customers as a brand? A brand is not just a business that sells products. It would be true if you were the only company in your industry, but that’s not the case, right? You probably have a lot of competitors and the truth is, even if you offer the best product in the market, you won’t succeed if you ignore your design and marketing.
As you can see there are a lot of reasons why you need to implement graphic design in your strategy. And not just create a random logo and colourful illustrations. You need a well-thought design strategy that would work towards achieving your goals as a brand.
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Advantages of Hiring a Graphic Design Agency
I think I’ve convinced you that you need professional graphic design services. But here comes another question: why do you need to hire an agency and not an in-house designer or a freelancer? Well, let’s explore the reasons.
A Team of Professionals
A creative design agency usually has a team of graphic and web designers, animators, marketers and other specialists who are very experienced in their areas. Agencies hire the most talented specialists. So when working with an agency, you can expect to work with people who are real experts.
What’s more, these specialists may already have worked with a brand from your industry, and they will know better the best solutions for your graphic design needs.
When you only have one specialist working on your design, they may end up creating a not-so-relevant design, as they don’t have a second opinion about their design. But when you have a team, they are more likely to create something more relevant based on the objective opinions of their colleagues.
It Saves Your Time
You might not have thought about this, but working with an agency can save a lot of your time. You won’t have to worry about the design anymore and spend your time creating your logo, banners, and illustrations.
They will handle everything and you will be able to focus more on selling your products and the whole host of other essential business activities. Your business processes will go much faster than you thought. And this will increase your productivity and business growth.
It Saves Your Financial Resources
Contrary to popular belief that a design agency is too expensive, it can actually save you money. First, there are a lot of agencies that don’t charge enormous amounts and if you research, you can find a good quality-cost match.
Secondly, when you invest in high-quality design services, you will have more chances to generate more income due to the clear visual communication with your customers.
Also, as a result of the previous point, when you save time, you save money. Today, time costs more than money and by saving your time, you save much more money than you think.
It Lets Your Designers Focus on Their Main Tasks
If you have an in-house designer, you probably have hired them for some other design tasks. There are many different types of design and many business owners underestimate the job of a graphic designer.
They may think that any designer can do graphic design along with their other duties. That can lead to poor output or efficiency, as many designers are experienced in one area, and it’s best for them to focus on that.
And even if you have a graphic designer, they may still have lots of duties other than the design specifically for the brand. So, by outsourcing your graphic design, you will let your designers focus on their other tasks and be more productive.
This is one of the strongest benefits on this list. Freelancers or even in-house designers, who have many other tasks and projects to do, may not take a detailed approach to your graphic design. Especially, if you’re not a designer yourself, you may not even notice problems with the design outputs as the failures may lie in the details that are easy to miss for the untrained eye.
Whereas, graphic design agencies take a serious, strategic approach to your design. Their main goal is to have satisfied clients and before they even start creating designs, they will thoroughly analyze your competitors and the market to develop a unique design style for you.
Design agencies, especially those that have many years of experience, will usually have extensive knowledge about the industries they have worked with. Many of them would only work with a few industries and learn everything about them so that they can create more relevant and tailored designs for their clients.
Each industry has its own specifics, standards and target audiences which have different needs and wishes. And before even you start working with an agency, they will already know all the ins and outs of your industry and can offer you a design that perfectly corresponds to your brand and industry specifics.
Agencies hire the best talent in the market, and by working with one of them, you will get a high-quality, relevant design that will really stand out. Agencies put in a lot of effort to ensure client satisfaction and designers working at agencies work on a large variety of projects from different industries so in terms of their experience they have a much stronger grasp of trends, theory and practical implementation.
Top-quality designs will help you increase your brand recognition and build your reputation. Especially, if you’re an e-commerce company, graphic design and the overall design of your website are crucial for your success.
They Can Set up Design Systems
Even if you have a team of in-house designers, drawing on their extensive experience agencies can assist with setting up branding and graphic design guidelines (or broader design systems) which your in-house designers can follow.
This will make it easier for you to hire and train new in-house designers to support your ongoing graphic design needs. Furthermore, this will ensure that all graphic design elements produced on an ongoing basis by your team are consistent.
Working with a design agency means that you will get the necessary designs faster. As agency designers work in a team, they can work on multiple requests simultaneously with each designer working on the part of the project that they’re most skilled in, and as a result, you will get high-quality designs faster.
When you start working with an agency you’ll notice how things go much faster than before.
Possibility to Get Full Design Services
Many design agencies offer a different range of services from creative website design and graphic design to branding and even marketing. When you’re looking for graphic design services, you most probably need UI/UX design and other design services as well.
So, you can find an agency that offers all the services you need and get all your design from one place. As the agency will already be familiar with your brand, it’s very beneficial for you to work with one agency that handles everything, as you will have a consistent presentation of your brand across all touchpoints.
To Sum up
In today’s digital world, graphic design has become crucial for the creation of a successful image of your brand.
Graphic design is responsible for the visual communication between you and your customers, that’s why you need to ensure it’s done to the highest standard. In doing so you can greatly benefit from hiring a good creative design agency that can take care of your graphic design needs and support you in creating a much stronger brand.
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What defines graphic design?
Graphic design is a visual communication which is created by using colours, text, shapes and other elements to offer a clear visual message through digital media and print. Brands use graphic design to communicate with their customers, show them their products and share some valuable information about them.
What is included in graphic design?
Graphic design includes:
- Print design
- Product design, packaging
- Designs for advertisements and commercials
- Website design
- Banners, covers, illustrations and other visual elements
What are the graphic design elements?
Graphic design elements include colours, shapes, text, textures, lines, icons and images.