Brand Design Services
Make a memorable and strategic first impression on your future and existing customers with our brand design services. By shaping the right perception of your company with a well-thought brand identity, together we can create a strong brand that has a lasting image in the minds of your customers.
Why brand design matters
To Increase Brand Recognition
Branding efforts are first of all aimed at increasing recognition so that by looking at your logo or other visual elements, your potential customers will instantly recognize your brand and easily distinguish it from your competitors. And high-quality brand design services will contribute to the increase of your brand awareness and brand recognition.
To Have a High Brand Favorability
Do you want to leave a positive impression on people? To be seen as a professional, competent and trustworthy company that offers high-quality products and services? Then, besides worrying about creating a high-quality offering, you need to also take care of your branding and brand design to ensure that the offering is served appropriately.
To Ensure High Customer Loyalty
Professional branding can highly impact the number of loyal customers, which in turn influences sales and ROI. When customers see that you have a consistent image across all platforms and you have your own style and a strong visual identity, they are more likely to come back to you and become your loyal customers.
To Increase Your Brand’s Universal Interaction Rate
It’s not that hard to get visibility or impressions with your advertising or marketing efforts, but it’s much harder to get engagement or interaction. A brand’s unique identity and distinctive message can trigger people’s attention and spark their interest to learn more about you and interact with your brand.
To Stand Out From the Crowd
Competition is very tough in all industries nowadays, so you have to give a strong reason for your customers to choose you over dozens if not hundreds of competitors. And your branding is one of the key elements that will make you stand out from competitors and give the reason for people to choose you.
Why choose us
Strategic Approach
We take a strategic approach to each of our client projects and pay meticulous attention to all aspects of your brand design. Our team of experienced designers will thoroughly analyse your industry, competitors and your brand specifics to develop a brand design strategy that enables you to achieve the desired positioning and helps you drive more conversions.
Attention to Detail
We pay meticulous attention to the tiniest details. The logo, colour combinations, typography, animations, shapes and other graphical elements are all carefully chosen to achieve the greatest visual balance and impact.
Experienced Team
Our team consists of highly experienced graphic, UI/UX and web designers, project managers and website developers, each with at least 5 years of experience in their area of expertise. We have worked with a great variety of industries, on both B2B and B2C products and services, and we are eager to pour all our knowledge and expertise into your project to build a remarkable visual brand identity for your business.
Guidance and Support
Brand identity design can take some time to implement and many parts have interdependencies, but we guide our clients through the process from day one, setting accurate expectations and aiming to underpromise but overdeliver every time!
Handover, Training and Long-Term Partnership
We aim to create long-term relationships with all of our clients so they’ll have a reliable partner to turn to whenever they need to make any updates down the line. Having said that, we believe in empowering our clients to use their new brand identity on a daily basis so we provide all the access together with brand guidelines, detailed instructions and recordings to support the everyday production of graphics and other assets using the new branding.
Our reviews
Success stories
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Loved working with Passionate agency, Billie and Kieran are brilliant designers - the best I've worked with. I'm going to continue working with them.
Saghir Hussain
Founder and CEO
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What's included
Free Consultation and Advice
We will have multiple calls to understand all your problems and goals and advise you on all options available throughout the process. We will help you find the best solutions for your project so you can make informed decisions based on your objectives, deadlines and budget.
Proven Value for Money
We believe in overdelivering and providing great value to our clients. Our rates are derived based on thorough research of dozens of comparable agencies, that deliver similar quality service and output, and our rates are set to be the most competitive among them.
Fast Turnaround Speed
Although the timeframe can vary greatly depending on the project, we pride ourselves on having a very fast turnaround speed by all design agency standards. Typically you can expect to receive an update from us every 3-4 working days, so you’ll never be left waiting for long!
Top-Notch Quality
Each member of our team has at least 5 years of experience in their field and every deliverable is checked by the art director with over 15 years of experience, the project manager and your account manager before it is submitted for your review.
Full Ownership
You will receive complete ownership of all designs or other assets produced as part of the engagement, including source files. You will also have access to dozens of licenses, plugins and tools free of charge!
Scalable to Your Needs
We are here to support you throughout all stages of your journey, so you will have regular calls with your account manager to evaluate progress, discuss upcoming tasks and make any adjustments necessary to the services we provide.
Our Brand Design Services Process
Initial consultation, scoping and proposal
Moodboards
Design concepts and revisions
Documentation and delivery
Book a call
Frequently
Asked Questions
What project management tools do you use?
We use ClickUp for our internal processes and for time tracking, so we can invite multiple members of your team to the ClickUp board and manage everything there. We can also join other project management tools that you are already using if you prefer.
Will the brand identity designs you provide be unique?
Absolutely! You can reverse image search any concept or variation we provide, and even individual components of the design, to be ensured everything is unique. Each element of our brand identity design services is made from scratch fully tailored to your brand!
Do I get ownership rights?
Certainly! From the moment you make the payment all rights to all concepts and variations developed during your project, including the final designs pass to you. We do however reserve the right (unless discussed otherwise in advance) to present the work done for you as part of our portfolio. Finally, upon completion you are also provided with the source file for the design, which can then be passed on to other designers or companies (such as a printing company) for their use.
How long does the brand design process take?
The duration depends a lot on your requirements, complexity, and scope of work. On average, brand design takes around 4 weeks or longer. If you only need logo design services, then it will take shorter than our full brand design services. When we scope your project, we will tell you exactly how long your brand design project will take.
Do you provide logo design services as part of your brand design services?
Sure. The logo is one of the main attributes of branding and brand design, and it’s included in our brand design services. And, our specialists are one of the best logo designers in the UK, so you can rest assured of the quality of your logo.
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What is Brand Design?
Let’s begin with the basics — what is branding? Branding is the process of shaping a specific perception of a business or product by giving it a meaning, story, personality, and visual identity.
Now, brand design accumulates all the visual assets of a brand that create its distinctive identity — e.g., the logo, colours, typography, etc. Every communication channel between the brand and its audience should reflect the brand identity design. This includes the company’s physical branches and online platforms like the website, social media profiles, and the like.
The golden rule in any form of branding is to maintain consistency. And thus, consistency in brand design across all communication channels, be it online or offline, is essential. Whether a customer is visiting your office or website, you want them to experience the same — or at least a similar — feeling.
The number of brands competing for consumers’ attention is not going to decrease anytime soon. To make sure your company not only survives but also thrives in the competition, you need to strengthen it with the help of high-quality brand design services.
6 Tips for a Good Brand Design
Here’s a list of five tips to end up with a great brand design that communicates your brand’s essence and aligns with your business needs.
1. Design for Your Ideal Customer
Effective brand design rarely comes down to personal preference, as it’s a means to achieve a particular strategic goal. Brand design is not built to please the business owner but to shape the right brand image in the audience’s minds. Therefore, brand design should be constructed to appeal to the customer.
Of course, this doesn’t mean you should strive to please every single one of your customers with your brand identity design. What you should do instead is create a few buyer personas that embody your ideal customers and build a brand identity graphic design that speaks directly to them.
A buyer persona is a semi-fictional representation of your ideal customer who will most likely be interested in your business. You can either build your buyer persona based on the demographic and psychographic data of your existing customer base or one that you intend to attract in the future.
Once you’ve nailed down exactly who you’re designing your brand for, you’ll be able to design much more effectively.
2. Convey a Strong Brand Message
Communicating a message without using words is inherent to design in general, but it’s especially vital in brand design services. A brand’s logo, for example, is far more than a pretty image that looks great on websites and T-shirts. It’s the face of the brand that speaks of the latter’s core mission or values. That’s why it’s so important to assign its design to the best logo designers in the UK or in anywhere else in the world.
Similarly, every brand identity design element should play its part in strengthening and spreading the brand’s message. So naturally, before creating your logo or even picking your brand colours, you need to define clearly the message that your brand design should non-verbally communicate.
3. Focus on What Sets You Apart
To be likeable to the public, brands often prioritise design trends and industry standards over uniqueness. While the former should never be neglected, it should only come after the latter. In other words, your brand identity graphic design should focus on your business’s unique attributes and selling points. After all, the main goal of brand design is to differentiate a company from all its competitors.
Just like you recognise and remember people by what’s unique about them, customers do the same for brands. This is why it’s vital to determine what makes your company or products different from others so that your brand design services providers can highlight just that!
It’s always helpful to gather brand design inspiration from other companies, especially ones that have excelled at it. But be careful not to copy what others have done. This seems pretty intuitive, but it’s a relatively common mistake that brands fall for. If you’re not sure whether you can perfectly show your brand’s uniqueness through the design, it’s better to entrust the job to high-quality brand identity design services providers.
4. Observe Consistency
Bill Gates was not wrong to declare, “Content is king,” and we wouldn’t be wrong either to say, “Consistent content is king.” Whether branded content is written or visual, it needs to stay consistent across different forms and platforms.
As discussed earlier, a brand design serves to tell a specific story or message. And consistency acts as the glue that pulls various design assets together to ensure they work in harmony to convey the same message. Inconsistent design is a big telltale of an unprofessional brand, and it certainly doesn’t inspire trust towards the business.
This doesn’t mean that all your brand assets or social platforms should look exactly the same. What it means is that there should be an overarching theme uniting the visual components of your brand.
5. Stay Adaptable
With the combination of online and offline marketing mediums, the touchpoints with your customers have multiplied. From outdoor banners to social media ads, your designs have to appear in their best form to catch the viewer’s eye. Thus, you need to develop an adaptable brand design that adjusts to various settings.
Your brand typography might look stunning on a neutral white background in a specific size. But will it look equally appealing on a darker background, on a different screen, or in a larger size? You need to prepare your brand visuals for all the platforms and scenarios where they will appear. Responsive design is as essential in branding as it is in web design.
6. Go for Less
When studying influential brand design examples, one of the most prominent trends we notice is minimalism. As most modern platforms are visually packed with bold colours and loud patterns, our eyes are more drawn to simpler, minimalistic designs.
Have a look at the logo evolutions of the most popular brands. As the years go by, their logos become simpler and simpler, shedding unnecessary components one by one. If you can convey the same concept with fewer elements, it’s best to do so. Unnecessary details will only complicate the design, making it less inviting to the eye.
Keep in mind that your brand design doesn’t have to present your brand’s entire story. Instead, it needs to imply subtly what your company is about. It’s perfectly fine to start with a complicated concept and simplify it later in the design process. But do make sure that the final product is as compact and practical as it can be.
What 4 Stages do the Brand Design Services Include?
Discovery
Whether you’re working with a brand design services agency, a logo designer or an individual freelance designer, the first step is defining your requirements and expectations of the project. You’ll need to fill the brand and logo designers in on some basic information about your business. Mainly, they’ll want to hear about the needs and goals of your brand, the direction it’s taking, its target audience, etc.
As the brand design services provider will be responsible for creating a visual identity for your brand, they need to fully grasp the essence of the company. This stage requires close cooperation between the business and the designer(or the agency) to create a comprehensive creative brief. The latter will lay out the strategy of the project based on the specificities, preferences, needs, and objectives of the business.
After the initial inquiry, the brand design services provider will proceed with additional research to get a deeper understanding of the business’s competitors and industry.
Creation
The data gathered from the first stage of the brand design process should be enough for the brand identity design services provider to start conceptualising. After a few drafts, they will come up with initial concepts. The brand owner will review those sketches at this stage and give feedback.
It’s important to remember that at first, the concepts are most probably going to be rough, unpolished drafts. The details will be worked out only after the initial concepts and directions are confirmed.
Based on the feedback from the business, the brand design services provider will then carry on with the design production process. This will result in a few variations of design elements (i.e., variations of the logo, iconography, mascots, typography, colours, etc.).
Refinement
Great things take time and a few rounds of revisions. So don’t be discouraged if your brand design is not ideal at first; that’s what feedback and corrections are for! The number of revisions the designer will be prepared to do will vary from case to case and should be specified in the contract between the parties. Most agencies offering brand design services, however, offer two rounds of revision.
The designer will present their work via phone call, email, or meeting. After gathering feedback from the brand owner or representative, the brand design services provider will implement the requested changes. This cycle can be repeated several times.
Delivery
Once the final design is ready, it’s time for the designer to deliver the files and for the business to send the payment. The contract signed between the parties will determine the order of these steps.
The files the brand design services contractor will most likely provide you with include the final logo and other design element documents, mockups with the logo, additional templates, and a brand guideline document. The latter is of great importance because it will ensure that the branded assets are used properly in future projects and specific scenarios.
Branding guidelines will set the rules for using your logo mark, colours, and typography in a way that protects your brand’s public image. All members of your team must have access to and be familiar with your visual brand guidelines.
Of course, not everyone on your team will have a strong design background, which is why it’s the brand guideline’s job to ensure all visual elements are applied and presented correctly. And a high-quality brand design services provider will make sure to create the guidelines in a way that is convenient for everyone to use.
The Wrap Up
Branding is the process of shaping a unique brand identity around a business and making it recognisable by doing so. A brand’s visual identity, in particular, is responsible for creating a brand image that customers resonate with and recognise. That’s the primary goal of brand design.
The brand design process demands a lot of forethought, attention, and back-and-forth with the brand identity design services provider. Make sure you’re clear about what you expect your brand design to embody and communicate. After all, it is there to convey a message to your audience.
Your branding will and should evolve with your business. As companies grow, their messages, goals, and audiences might change. And when the change is significant enough, it will inevitably lead to a need for rebranding.
General FAQ
What do brand design services include?
Brand design involves all key visual elements that make a brand recognisable. Those elements are the logo, colour scheme, typography, photography, and other design components that are unique to the company.
What does your brand design services process look like?
The brand design process is all about creating a distinctive brand around a business to differentiate it from competitors. The process starts with developing the brand strategy, upon which then the brand is built and promoted.
How do you develop a brand image?
Creating a brand image begins with deep research of a company’s competitors and target market. After the research, the company will be able to define more clearly what it represents and how it’s different from other businesses. Based on this, the business will develop its value proposition, visual identity, brand voice, etc.
Is brand design part of graphic design?
Graphic design is a broad topic and sometimes brand design is considered a part of graphic design. But we separate these two and provide graphic and brand design services separately. Whether you are looking for logo design services in the UK, brand design or simple banner design, we’re here to help.
