Brand Design Services
Make a memorable and strategic first impression on your future and existing customers with our brand design services. By shaping the right perception of your company with a well-thought brand identity, together we can create a strong brand that has a lasting image in the minds of your customers.
Why brand design matters
Why choose us
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Best UI Design
Best UX Design
Our Brand Design Services Process
Initial consultation, scoping and proposal
Design concepts and revisions
Documentation and delivery
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We use ClickUp for our internal processes and for time tracking, so we can invite multiple members of your team to the ClickUp board and manage everything there. We can also join other project management tools that you are already using if you prefer.
Absolutely! You can reverse image search any concept or variation we provide, and even individual components of the design, to be ensured everything is unique. Each element of our brand identity design services is made from scratch fully tailored to your brand!
Certainly! From the moment you make the payment all rights to all concepts and variations developed during your project, including the final designs pass to you. We do however reserve the right (unless discussed otherwise in advance) to present the work done for you as part of our portfolio. Finally, upon completion you are also provided with the source file for the design, which can then be passed on to other designers or companies (such as a printing company) for their use.
The duration depends a lot on your requirements, complexity, and scope of work. On average, brand design takes around 4 weeks or longer. If you only need logo design services, then it will take shorter than our full brand design services. When we scope your project, we will tell you exactly how long your brand design project will take.
Sure. The logo is one of the main attributes of branding and brand design, and it’s included in our brand design services. And, our specialists are one of the best logo designers in the UK, so you can rest assured of the quality of your logo.
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What is Brand Design?
Let’s begin with the basics — what is branding? Branding is the process of shaping a specific perception of a business or product by giving it a meaning, story, personality, and visual identity.
Now, brand design accumulates all the visual assets of a brand that create its distinctive identity — e.g., the logo, colours, typography, etc. Every communication channel between the brand and its audience should reflect the brand identity design. This includes the company’s physical branches and online platforms like the website, social media profiles, and the like.
The golden rule in any form of branding is to maintain consistency. And thus, consistency in brand design across all communication channels, be it online or offline, is essential. Whether a customer is visiting your office or website, you want them to experience the same — or at least a similar — feeling.
The number of brands competing for consumers’ attention is not going to decrease anytime soon. To make sure your company not only survives but also thrives in the competition, you need to strengthen it with the help of high-quality brand design services.
6 Tips for a Good Brand Design
Here’s a list of five tips to end up with a great brand design that communicates your brand’s essence and aligns with your business needs.
1. Design for Your Ideal Customer
Effective brand design rarely comes down to personal preference, as it’s a means to achieve a particular strategic goal. Brand design is not built to please the business owner but to shape the right brand image in the audience’s minds. Therefore, brand design should be constructed to appeal to the customer.
Of course, this doesn’t mean you should strive to please every single one of your customers with your brand identity design. What you should do instead is create a few buyer personas that embody your ideal customers and build a brand identity graphic design that speaks directly to them.
A buyer persona is a semi-fictional representation of your ideal customer who will most likely be interested in your business. You can either build your buyer persona based on the demographic and psychographic data of your existing customer base or one that you intend to attract in the future.
Once you’ve nailed down exactly who you’re designing your brand for, you’ll be able to design much more effectively.
2. Convey a Strong Brand Message
Communicating a message without using words is inherent to design in general, but it’s especially vital in brand design services. A brand’s logo, for example, is far more than a pretty image that looks great on websites and T-shirts. It’s the face of the brand that speaks of the latter’s core mission or values. That’s why it’s so important to assign its design to the best logo designers in the UK or in anywhere else in the world.
Similarly, every brand identity design element should play its part in strengthening and spreading the brand’s message. So naturally, before creating your logo or even picking your brand colours, you need to define clearly the message that your brand design should non-verbally communicate.
3. Focus on What Sets You Apart
To be likeable to the public, brands often prioritise design trends and industry standards over uniqueness. While the former should never be neglected, it should only come after the latter. In other words, your brand identity graphic design should focus on your business’s unique attributes and selling points. After all, the main goal of brand design is to differentiate a company from all its competitors.
Just like you recognise and remember people by what’s unique about them, customers do the same for brands. This is why it’s vital to determine what makes your company or products different from others so that your brand design services providers can highlight just that!
It’s always helpful to gather brand design inspiration from other companies, especially ones that have excelled at it. But be careful not to copy what others have done. This seems pretty intuitive, but it’s a relatively common mistake that brands fall for. If you’re not sure whether you can perfectly show your brand’s uniqueness through the design, it’s better to entrust the job to high-quality brand identity design services providers.
4. Observe Consistency
Bill Gates was not wrong to declare, “Content is king,” and we wouldn’t be wrong either to say, “Consistent content is king.” Whether branded content is written or visual, it needs to stay consistent across different forms and platforms.
As discussed earlier, a brand design serves to tell a specific story or message. And consistency acts as the glue that pulls various design assets together to ensure they work in harmony to convey the same message. Inconsistent design is a big telltale of an unprofessional brand, and it certainly doesn’t inspire trust towards the business.
This doesn’t mean that all your brand assets or social platforms should look exactly the same. What it means is that there should be an overarching theme uniting the visual components of your brand.
5. Stay Adaptable
With the combination of online and offline marketing mediums, the touchpoints with your customers have multiplied. From outdoor banners to social media ads, your designs have to appear in their best form to catch the viewer’s eye. Thus, you need to develop an adaptable brand design that adjusts to various settings.
Your brand typography might look stunning on a neutral white background in a specific size. But will it look equally appealing on a darker background, on a different screen, or in a larger size? You need to prepare your brand visuals for all the platforms and scenarios where they will appear. Responsive design is as essential in branding as it is in web design.
6. Go for Less
When studying influential brand design examples, one of the most prominent trends we notice is minimalism. As most modern platforms are visually packed with bold colours and loud patterns, our eyes are more drawn to simpler, minimalistic designs.
Have a look at the logo evolutions of the most popular brands. As the years go by, their logos become simpler and simpler, shedding unnecessary components one by one. If you can convey the same concept with fewer elements, it’s best to do so. Unnecessary details will only complicate the design, making it less inviting to the eye.
Keep in mind that your brand design doesn’t have to present your brand’s entire story. Instead, it needs to imply subtly what your company is about. It’s perfectly fine to start with a complicated concept and simplify it later in the design process. But do make sure that the final product is as compact and practical as it can be.
What 4 Stages do the Brand Design Services Include?
Whether you’re working with a brand design services agency, a logo designer or an individual freelance designer, the first step is defining your requirements and expectations of the project. You’ll need to fill the brand and logo designers in on some basic information about your business. Mainly, they’ll want to hear about the needs and goals of your brand, the direction it’s taking, its target audience, etc.
As the brand design services provider will be responsible for creating a visual identity for your brand, they need to fully grasp the essence of the company. This stage requires close cooperation between the business and the designer(or the agency) to create a comprehensive creative brief. The latter will lay out the strategy of the project based on the specificities, preferences, needs, and objectives of the business.
After the initial inquiry, the brand design services provider will proceed with additional research to get a deeper understanding of the business’s competitors and industry.
The data gathered from the first stage of the brand design process should be enough for the brand identity design services provider to start conceptualising. After a few drafts, they will come up with initial concepts. The brand owner will review those sketches at this stage and give feedback.
It’s important to remember that at first, the concepts are most probably going to be rough, unpolished drafts. The details will be worked out only after the initial concepts and directions are confirmed.
Based on the feedback from the business, the brand design services provider will then carry on with the design production process. This will result in a few variations of design elements (i.e., variations of the logo, iconography, mascots, typography, colours, etc.).
Great things take time and a few rounds of revisions. So don’t be discouraged if your brand design is not ideal at first; that’s what feedback and corrections are for! The number of revisions the designer will be prepared to do will vary from case to case and should be specified in the contract between the parties. Most agencies offering brand design services, however, offer two rounds of revision.
The designer will present their work via phone call, email, or meeting. After gathering feedback from the brand owner or representative, the brand design services provider will implement the requested changes. This cycle can be repeated several times.
Once the final design is ready, it’s time for the designer to deliver the files and for the business to send the payment. The contract signed between the parties will determine the order of these steps.
The files the brand design services contractor will most likely provide you with include the final logo and other design element documents, mockups with the logo, additional templates, and a brand guideline document. The latter is of great importance because it will ensure that the branded assets are used properly in future projects and specific scenarios.
Branding guidelines will set the rules for using your logo mark, colours, and typography in a way that protects your brand’s public image. All members of your team must have access to and be familiar with your visual brand guidelines.
Of course, not everyone on your team will have a strong design background, which is why it’s the brand guideline’s job to ensure all visual elements are applied and presented correctly. And a high-quality brand design services provider will make sure to create the guidelines in a way that is convenient for everyone to use.
The Wrap Up
Branding is the process of shaping a unique brand identity around a business and making it recognisable by doing so. A brand’s visual identity, in particular, is responsible for creating a brand image that customers resonate with and recognise. That’s the primary goal of brand design.
The brand design process demands a lot of forethought, attention, and back-and-forth with the brand identity design services provider. Make sure you’re clear about what you expect your brand design to embody and communicate. After all, it is there to convey a message to your audience.
Your branding will and should evolve with your business. As companies grow, their messages, goals, and audiences might change. And when the change is significant enough, it will inevitably lead to a need for rebranding.
Brand design involves all key visual elements that make a brand recognisable. Those elements are the logo, colour scheme, typography, photography, and other design components that are unique to the company.
The brand design process is all about creating a distinctive brand around a business to differentiate it from competitors. The process starts with developing the brand strategy, upon which then the brand is built and promoted.
Creating a brand image begins with deep research of a company’s competitors and target market. After the research, the company will be able to define more clearly what it represents and how it’s different from other businesses. Based on this, the business will develop its value proposition, visual identity, brand voice, etc.
Graphic design is a broad topic and sometimes brand design is considered a part of graphic design. But we separate these two and provide graphic and brand design services separately. Whether you are looking for logo design services in the UK, brand design or simple banner design, we’re here to help.