Branding Design

Whether you have a thought-out branding design or not, customers are still going to project a certain image onto your company. The key difference is that if you take the time to develop a thoughtful branding design, you’ll have more control over how your business is perceived.

Explore our popular packages

Logo Design

from $280$840
Up to 2 rounds of revisions for each concept
Fully tailored to your target market
High resolution vector design
Fully editable source file
Full logo pack including any desired file formats (.png, .jpg etc.)

Branding Design

Logo usage guidelines
Brand visualisation examples (mockups)
Suggestions for brand font combinations
Suggestions for brand colour palette with codes
Presented in a branded pdf brochure
Letterhead and envelope design

Branding and
Stationery Pack

Logo usage guidelines
Brand visualisation examples (mockups)
Suggestions for brand font combinations
Suggestions for brand colour palette with codes
Presented in a branded pdf brochure
Letterhead and envelope design
Business card design
Email signature design with HTML code
Increase brand awareness, build trust and drive conversions.

A successful brand is never a by-product of a lucky incident. Instead, it’s the result of a long, careful process of branding design. Apple did not become the branding legend it is today by putting together random design elements to create brand assets. From the Apple logo design to its placement on product packaging, every detail is carefully considered and intentionally picked.

Coherent branding is equally crucial both for big corporations and small startups. So to give your business a solid visual identity, you need to be well-familiar with branding design, what makes it good or bad, and how it’s accomplished.

Looking for something else?
We know every business has unique requirements. Feel free to speak directly with a branding design specialist below:

Success stories

Skild Aesthetics cover

Branding Design for Skild

Aesthetic Training Courses

“I have been working with Passionate for well over a year now on a wide range of design projects. My experience has been excellent. Gor and the team always ensure the work is of the highest quality and delivered in a timely manner. The quality of their work stands out.”

Qadir Hussain
Founder of Skild
Nymble Brand Book and Guidelines

Branding Design for Nymble

Marketing ROI Analytics

“After a previous catastrophe with a web design company, we plucked up the courage to approach Billie and were not disappointed. Not only did we get a website this time, but it’s awesome. Billie and Gor were very patient and accomodating and we are over the moon with our fantastic new website. If you’re looking for someone you can trust and rely on, look no further!”

Wendy P.
Founder of Nymble
Hyre Booking Logo Guidelines and Branding

Branding Design for Hyre

Locum Booking for the NHS

“Passionate asked us if we had any ideas ourselves (we had none) and then they presented us with some excellent ideas for the logo and gave us various colour options on how each of them could look. Any variations we asked her for, she was only too happy to do. Well worth the money and a pleasure to work with.”

Saghir Hussain
Founder of Hyre
10 Billion Branding Guidelines

Branding Design for 10 Billion World

Sustainability Consulting

“We’ve been working with Passionate for over a year now on a number of Web and design projects and it’s been a great experience through and through.
Their project management is outstanding, always making sure that everything’s clear and participating actively in decision-making processes and delivering great work, extremely fast. Their level of creativity is inspiring is outstanding and inspiring, too!”

Grant Leslie
Founder of 10 Billion World

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Featured in UIUX design
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What is Branding Design?

Let’s begin with the basics — what is branding? Branding is the process of shaping a specific perception of a business or product by giving it a meaning, story, personality, and visual identity.

Now, branding design accumulates all the visual assets of a brand that create its distinctive identity — e.g., the logo, colours, typography, etc. Every communication channel between the brand and its audience should reflect the branding design. This includes the company’s physical branches and online platforms like the website, social media profiles, and the like.

The golden rule in any form of branding is to maintain consistency. And thus, consistency in branding design across all communication channels, be it online or offline, is essential. Whether a customer is visiting your office or website, you want them to experience the same — or at least a similar — feeling.

The number of brands competing for consumers’ attention is not going to decrease anytime soon. To make sure your company not only survives but also thrives in the competition, you need to strengthen it with a solid brand design.

6 Tips for a Good Brand Design

Here’s a list of five tips to end up with a great brand design that communicates your brand’s essence and aligns with your business needs.

1. Design for your Ideal Customer

Effective branding design rarely comes down to personal preference, as it’s a means to achieve a particular strategic goal. Brand design is not built to please the business owner but to shape the right brand image in the audience’s minds. Therefore, branding design should be constructed to appeal to the customer.

Of course, this doesn’t mean you should strive to please every single one of your customers with your brand design. What you should do instead is create a few buyer personas that embody your ideal customers and build a brand design that speaks directly to them.

A buyer persona is a semi-fictional representation of your ideal customer who will most likely be interested in your business. You can either build your buyer persona based on the demographic and psychographic data of your existing customer base or one that you intend to attract in the future.

Once you’ve nailed down exactly who you’re designing your brand for, you’ll be able to design much more effectively.

2. Convey a Strong Message

Communicating a message without using words is inherent to design in general, but it’s especially vital in branding design. A brand’s logo, for example, is far more than a pretty image that looks great on websites and T-shirts. It’s the face of the brand that speaks of the latter’s core mission or values.

Similarly, every branding element should play its part in strengthening and spreading the brand’s message. So naturally, before creating your logo or even picking your brand colours, you need to define clearly the message that your branding design should non-verbally communicate.

3. Focus on What Sets You Apart

To be likeable to the public, brands often prioritise design trends and industry standards over uniqueness. While the former should never be neglected, it should only come after the latter. In other words, your branding design should focus on your business’s unique attributes and selling points. After all, the main goal of branding design is to differentiate a company from all its competitors.

Just like you recognise and remember people by what’s unique about them, customers do the same for brands. This is why it’s vital that you determine what makes your company or products different from others and have your brand design highlight just that!

It’s always helpful to gather branding design inspiration from other companies, especially ones that have excelled at it. But be careful not to copy what others have done. This seems pretty intuitive, but it’s a relatively common mistake that brands fall for.

4. Observe Consistency

Bill Gates was not wrong to declare, “Content is king,” and we wouldn’t be wrong either to say, “Consistent content is king.” Whether branded content is written or visual, it needs to stay consistent across different forms and platforms.

As discussed earlier, a brand design serves to tell a specific story or message. And consistency acts as the glue that pulls various design assets together to ensure they work in harmony to convey the same message. Inconsistent design is a big telltale of an unprofessional brand, and it certainly doesn’t inspire trust towards the business.

This doesn’t mean that all your brand assets or social platforms should look exactly the same. What it means is that there should be an overarching theme uniting the visual components of your brand.

5. Stay Adaptable

With the combination of online and offline marketing mediums, the touchpoints with your customers have multiplied. From outdoor banners to social media ads, your designs have to appear in their best form to catch the viewer’s eye. Thus, you need to develop an adaptable branding design that adjusts to various settings.

Your brand typography might look stunning on a neutral white background in a specific size. But will it look equally appealing on a darker background, on a different screen, or in a larger size? You need to prepare your brand visuals for all the platforms and scenarios where they will appear. Responsive design is as essential in branding as it is in web design.

6. Go for Less

When studying influential branding design examples, one of the most prominent trends we notice is minimalism. As most modern platforms are visually packed with bold colours and loud patterns, our eyes are drawn more drawn to simpler, minimalistic designs.

Have a look at the logo evolutions of the most popular brands. As the years go by, their logos become simpler and simpler, shedding unnecessary components one by one. If you can convey the same concept with fewer elements, it’s best to do so. Unnecessary details will only complicate the design, making it less inviting to the eye.

Keep in mind that your branding design doesn’t have to present your brand’s entire story. Instead, it needs to imply subtly what your company is about. It’s perfectly fine to start with a complicated concept and simplify it later in the design process. But do make sure that the final product is as compact and practical as it can be.

4 Stages of Branding Design Process


Whether you’re working with a branding design agency or an individual freelance designer, the first step is defining your requirements and expectations of the project. You’ll need to fill the designers in on some basic information about your business. Mainly, they’ll want to hear about the needs and goals of your brand, the direction it’s taking, its target audience, etc.

As the designer will be responsible for creating a visual identity for your brand, they need to fully grasp the essence of the company. This stage requires close cooperation between the business and the designer to create a comprehensive creative brief. The latter will lay out the strategy of the project based on the specificities, preferences, needs, and objectives of the business.

After the initial inquiry, the designer will proceed with additional research to get a deeper understanding of the business’s competitors and industry.


The data gathered from the first stage of the branding design process should be enough for the designer to start conceptualising. After a few drafts, the designer will come up with initial concepts. The brand owner will review those sketches at this stage and give feedback.

It’s important to remember that at first, the concepts are most probably going to be rough, unpolished drafts. The details will be worked out only after the initial concepts and direction are confirmed.

Based on the feedback from the business, the designer or agency will then carry on with the design production process. This will result in a few variations of design elements (i.e., variations of the logo, iconography, mascots, typography, colours, etc.).


Great things take time and a few rounds of revisions. So don’t be discouraged if your branding design is not ideal at first; that’s what feedback and corrections are for! The number of revisions the designer will be prepared to do will vary from case to case and should be specified in the contract between the parties. Most branding design agencies, however, offer two rounds of revision.

The designer will present their work via phone call, email, or meeting. After gathering feedback from the brand owner or representative, the designer will implement the requested changes. This cycle can be repeated a number of times.


Once the final design is ready, it’s time for the designer to deliver the files and for the business to send the payment. The contract signed between the parties will determine the order of these steps.

The files the designer will most likely provide you with include the final logo and other design element documents, mockups with the logo, additional templates, and a brand guideline document. The latter is of great importance because it will ensure that the branded assets are used properly in future projects and specific scenarios.

Branding guidelines will set the rules for using your logo mark, colours, typography in a way that protects your brand’s public image. All members of your team must have access to and be familiar with your visual brand guidelines.

Of course, not everyone on your team will have a strong design background, which is why it’s the brand guideline’s job to ensure all visual elements are applied and presented correctly.

The Wrap Up

Branding is the process of shaping a unique identity around a business and making it recognisable by doing so. A brand’s visual identity, in particular, is responsible for creating a brand image that customers resonate with and recognise. That’s the primary goal of branding design.

The branding design process is one that demands a lot of forethought, attention, and back-and-forth with the designer. Make sure you’re clear about what you expect your brand design to embody and communicate. After all, it is there to convey a message to your audience.

Your branding will and should evolve with your business. As companies grow, their messages, goals, and audiences might change. And when the change is significant enough, it will inevitably lead to a need for rebranding.

General FAQ

Branding design involves all key visual elements that make a brand recognisable. Those elements are the logo, colour scheme, typography, photography, and other design components that are unique to the company.

The branding process is all about creating a distinctive brand around a business to differentiate it from competitors. The process starts with developing the brand strategy, upon which then the brand is built and promoted.

Creating a brand image begins with deep research of a company’s competitors and target market. After the research, the company will be able to define more clearly what it represents and how it’s different from other businesses. Based on this, the business will develop its value proposition, visual identity, brand voice, etc.

Branding Design Services

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