Graphic Design Agency
Best Graphic Design Agency: access premium design, web development, video, UX research, conversion optimization, and AI agency solutions on demand.
Trusted by leading brands
The process of working with Passionates is practically flawless. They are different from any freelance or project based agency that we've worked with in the past because they are extremely responsive, they can do anything and they just get it. It's almost like they can read our minds, they know what we want to include and they're always asking the right questions.
VP, Business Strategy & Operations
Access all of our premium design, conversion optimization, and AI agency services with flexible packages.
Branding
and graphic design
- Logo design
- Brand guidelines
- Label & packaging design
- Illustrations
- Iconography
- HTML email signatures
- Business cards
- Flyer & banner design
- Report design
- Presentations & pitch decks
Videos and
marketing designs
- Motion graphics design
- Video production
- Product demos
- Animated explainers
- 3D, AR and VR experiences
- Motion graphics design
- PPC ad creative design
- Infographic design
- Email template design
- Lead magnet design
UI/UX design and
web development
- Wireframing and prototyping
- Responsive website design
- Mobile and web app design
- Interactive prototype creation
- Design system creation
- WordPress development
- Shopify development
- Webflow development
- HTML, CSS, JS & PHP tasks
- Maintenance & security
User research and
conversion optimization
- Usability testing
- User interviews & surveys
- Heatmap & recording analysis
- Customer journey mapping
- Competitive analysis
- Tracking & analytics audits
- A/B & multivariate testing
- Landing page optimization
- Funnel analysis & optimization
- Reporting & knowledgebase setup
Automation and
AI solutions
- Data flow automation
- Workflow automation
- Dynamic personalization
- Systems integration
- AI agent development
- AI-powered chatbots
- Custom LLM fine-tuning
- AI-driven predictive tools
Design, CRO & AI agency solutions that deliver results
Chelsea Reece
Momentum Transport
maslansky+partners
Polaris
Transform your vision into measurable results at scale
Book a consultation
- Share your requirements and challenges
- Get recommendations and preliminary estimates
Complete due diligence
- Request a sample and share further background
- Complete MSA, vendor setup, and SoW as required
Quick setup
- Subscribe and schedule a kick-off call with a dedicated PM
- Establish access, workflows, and communication channels
Seamless delivery
- Receive deliverables every 1-3 working days until completion
- Share feedback and manage resources according to your needs
Book a consultation to learn more and get started with our premium design, CRO & AI agency service!
What do you get with our design, conversion optimization & AI agency packages?
Unlimited requests and flexible scaling
Full ownership and transparency
No-obligation flexibility
Senior expertise at exceptional value
Seamless integration
Rapid, reliable delivery
Our pricing packages
Grow
Optimize
Innovate
Grow
Optimize
Innovate
Compare services covered
Grow
Optimize
Innovate
- Graphic design
- Branding
- Website design
- UI/UX design
- Motion graphics
- Video production
- 3D/AR/WebXR
- WordPress, Webflow, and Shopify development
- Comprehensive UX research (quantitative & qualitative)
- CRO & CXO hypothesis generation
- A/B & other validation testing
- Advanced analytics & reporting
- Funnel optimization & personalization
- Data-driven design recommendations
- Experimentation strategy & roadmap creation
- Ongoing audits, experimentation & optimization
- Custom AI agent development and implementation
- Personalized user journey automation
- AI-powered chatbots and conversational interfaces
- Dynamic content personalization
- Customer data flow automation
- AI-enhanced marketing sequences
- Integration with existing business systems
- Ongoing AI maintenance and optimization
- Custom LLM fine-tuning and implementation
Certified partner you can rely on
How our packages compare with alternatives
- In-House Team
- Traditional Agency
- Freelancers
Featured in
Frequently asked questions
How do Passionate Agency's unlimited packages work?
In contrast to typical agencies, where you are billed by the hour or a fixed amount for a project specification, our unlimited packages give you access to a full-time or part-time (top 0.5%) senior resource for a month with complete flexibility to manage the tasks they work on on a daily basis. The “resource” can also alternate between senior specialists within the service area according to the tasks. For example, within the Grow packages, you can request design, video and web development deliverables, and while you might only have 1 resource (so 2 separate tasks cannot be worked on at the same time by 2 separate resources, and one task will need to be paused for the other to progress), this 1 resouce can still alternate between senior designers, developers and motion graphics specialists. This essentially means that even with 1 worksteam, or 1 resource, you still get the skills diversity of an entire team.
Who are Passionate Agency's unlimited packages ideal for?
This mode of operation is ideal for iterative and fast-paced creative, marketing, and product teams that require high-quality deliverables across a broad spectrum of services with a fast turnaround.
The packages are also ideal for medium to large-scale multidimensional projects that might require the combination of multiple Grow, Optimize, and Innovate packages. For these kinds of projects, our packages work out to be multiple times more cost-efficient than comparable quality traditional agency estimates, which often “price the client” instead of the project.
The packages can also be used for fixed-term, smaller engagements, such as a small website redesign and rebuild, or a branding project that lasts 1 or 2 months.
Most of our clients are growth-stage and enterprise businesses with 50+ employees in the US, Canada, the UK, and the EU.
Who will I be working with?
You’ll have a dedicated project manager as your main point of contact who coordinates your requests across our team. Depending on your subscription, you’ll work with senior designers, developers, motion graphics artists, UX researchers, CRO specialists, or AI engineers—all within the top 0.5% of talent in their fields.
Are there differences between your monthly and quarterly packages?
Both plan types offer the same level of service and unlimited requests. Monthly plans offer maximum flexibility with no long-term commitment, while quarterly plans provide a 25% discount. Both can be canceled with no hidden fees—your subscription simply won’t renew for the following period.
Do you offer smaller maintenance or hourly packages?
Yes, we offer flexible hourly packages ranging from 1 to 16 hours per month for projects that don’t require unlimited service. These packages are perfect for maintenance, small updates, or occasional creative needs. Our hourly packages include:
1-hour package ($187/month)
4-hour package ($599/month)
8-hour package ($1,199/month)
16-hour package ($2,399/month)
All hourly packages provide access to the same senior talent as our unlimited subscriptions and can be used across design, UX optimization, or AI services depending on your specific needs. Quarterly commitments for hourly packages also receive a 25% discount.
How can I cancel my subscription?
We believe in complete flexibility with no hidden commitments. You can cancel your subscription at any time through your client dashboard or by contacting your dedicated project manager. There are no cancellation fees or penalties—your subscription simply won’t renew for the following billing period. For monthly plans, you’ll have access until the end of your current month. For quarterly plans, you’ll maintain access until the end of your paid quarter. All your assets, designs, and deliverables remain fully yours after cancellation, and we’re happy to provide any transition assistance you might need.
Do you provide access to A/B testing, AI, or other tools?
Our focus is on providing expertise and implementation rather than licensing third-party tools. As a general rule, if the software is paid and serves as an input to our service (such as A/B testing platforms, development API costs, or specialized AI services), clients are responsible for those licenses. We’re happy to recommend appropriate tools based on your needs and budget, and our team is experienced with most industry-standard platforms. For implementation services like setting up or configuring tools, that work is included in your subscription. We can also help you evaluate which tools would be most cost-effective for your specific objectives.
Can I request a service not listed in your packages?
Yes, absolutely. While our service lists are comprehensive, we understand that digital needs often extend beyond standard categories. If your request relates to the expertise within your chosen package (design, UX optimization, or AI implementation), our senior specialists can likely accommodate it. For example, though we don’t specialize in Wix development, our design team can make updates using the Wix editor within the Grow package. Simply ask about your specific requirements, and we’ll transparently assess if we can deliver the high-quality results you expect. Our goal is to be flexible while maintaining our premium quality standards.
Do you provide training for implemented solutions?
Yes, we provide comprehensive documentation and training for all implemented solutions, whether they’re websites, design systems, or AI applications. Our goal is to ensure your team can effectively utilize and manage the deliverables.
How do I get started working with Passionates?
If you’d like to learn more, please book a consultation call. If you’re ready to start, select your preferred package (Grow, Optimize, or Innovate), complete the checkout process, and we’ll schedule a kick-off call to discuss your priorities and establish workflows immediately.
Graphic Design Agency
What is Graphic Design?
Every graphic you come across has been carefully created to pass on a particular message. And that’s the primary aim of graphic design — to convey an idea with the use of visual elements.
Graphic design has slowly but surely become an inseparable part of brand promotion. In certain cases, images can explain and persuade better than words. With this in mind, successful brands have learned to use various types of graphic design to spread their brand message. And many of them outsource it to a graphic design agency, in order to have a team of professionals creating their graphics.
If you ask five people what graphic design is, chances are, you’ll get five different answers. This doesn’t mean that the varying definitions you get are wrong, but rather, all of them are partially correct.
In its simplest definition, graphic design is the planning and creation of visual content to communicate a message or idea. So, yeah, graphic design is a broad concept.
The term first made an appearance in the print industry in the 1920s. But if you want to trace the practice of graphic design to its very origin, you’ll have to take a deeper plunge into history all the way back to cave paintings.
With its rich history and broad application, graphic design is quite a comprehensive craft involving a lot of elements. Let’s explore the main graphic design elements below.
Core Graphic Design Elements
Even the most intricate graphic designs are made up of very simple components. Here are the seven core elements that have created every design you’ve ever seen.
Line
As simple as they are, lines can take many appearances — thick, thin, brushed, dotted, dashed, curved, horizontal, diagonal, etc. With the rearrangement of lines, you can create an infinite number of graphics.
Shape
The outline of an object determines its shape. Shapes can be mechanical, organic, or abstract. Mechanical shapes are geometric, while organic shapes resemble natural objects. Abstract shapes include letters and symbols.
Colour
Colour helps to set the mood of a design as it has a strong psychological effect on the human brain. Colours have several characteristics like hue, shade, tint, tone, and intensity.
Value
The value determines the extent of lightness or darkness of an area in a design. A contrast in value is used to separate shapes.
Texture
A common way to add depth to a design is to give objects a texture. Be it soft, rough, smooth, rugged, wooden, or fluffy — texture combines lines, shapes, and colours to achieve a visual illusion.
Size
Size allows designers to show contrast, highlight importance, and create a hierarchy to guide the viewer through the design. Components larger in size gravitate attention, creating focal points for the graphic.
Space
Graphic design uses space to separate items or sections, explain the relationship between objects, and create the illusion of a 3D environment. White or negative space forms the background of a design, allowing other elements to pop.
At its core, graphic design is a highly creative craft and will always remain so. However, it’s still guided by a set of principles. Some of the essential graphic design principles are balance, contrast, emphasis, repetition, white space, hierarchy, and more.
Good graphic design is one that employs inventiveness and imagination but also adheres to design principles. It’s the most effective way to ensure your graphic design communicates a message in a clear, structured manner. That’s why it’s extremely important to entrust this job to a professional designer or high-quality graphic design agency.
7 Types of Graphic Design
The term “graphic design” encompasses various types of graphics that can be significantly different from one another in their application as well as the design process. Let’s unpack graphic design by taking a look at its major types.
1. Brand Identity Design
Every company has a unique personality that reflects itself through the brand’s identity. The process of strategically shaping brand identity is known as brand design. It includes all the visual components of a brand that provide the latter with a distinct look and feel.
The primary challenge for brand design is to share the business’s essence, message, and values through visuals. Graphic designers achieve this by smartly combining lines, shapes, colours, and images.
Next time you interact with your favourite brand, pay attention to the subtle design elements they implement and notice what emotions they give rise to. It’s the best way to truly comprehend the power of great brand design.
Brand identity design involves the creation of logos, brand colour palettes, typography, icons, mockups, and so on. Naturally, all these elements have to perfectly align with one another to create a coherent brand identity.
In addition to the fundamental visual assets of a brand, brand identity design also incorporates brand style guides. As a unified document that amasses all the brand’s visual assets, a style guide also provides guidelines for correctly applying those assets.
Where should your logo be placed on documents and business cards? What’s the smallest font size to use for your brand name? How much white space should be left around your logo? These questions may seem trivial, but they play a big role in ensuring consistent brand presence across multiple channels.
2. Marketing and Advertising Design
Since modern-day marketing is very visual-driven, the role of graphic design in advertising continues to grow. Nowadays, most platforms are rich with high-quality visuals, so brands need to put extra effort and thought into their content to stand out. Hence, the plenitude of attention-grabbing ad materials on social media, websites, and other online platforms.
Promotional graphic design has grown into a separate area of specialisation with its own rules and best practices. Marketing designers work closely with company owners or marketers to produce designs tailored to the brand’s unique niche, target audience, and marketing goals.
Your graphic design services provider, whether it’s a graphic design agency or an in-house designer, must make sure to stick to these rules to create quality graphics for your brand.
Marketing and advertising design can involve both digital and physical graphics. The latter includes print materials, such as posters, billboards, banners, magazines, brochures, flyers, etc. Digital graphics can range from social media post designs to infographics, email templates, and PowerPoint presentations.
Similar to brand design, marketing design needs to be an excellent communicator that establishes an instant connection with the audience. Marketing graphics should be clear about the value of the advertised product/service while avoiding coming off as pushy.
3. Web and Mobile UI Design
As one of the key factors of a positive brand experience, web design has a massive influence on the client’s decision-making. Nothing can make or break a user’s perception of a brand, quite like a business website.
Think of all the times you’ve eagerly opened a website only to find out it has a terribly slow load speed or poor UI design. Were you just as eager to return to the site next time, if ever at all? We thought so!
User interface (UI) design dictates the user’s flow through a website and how they interact with it. It works just the same for mobile app design, although the play area and best practices can be quite different.
UI graphic design specialises in constructing a user interface with menus, buttons, typography, graphics, illustrations, and so on. Whether meant for a computer screen or mobile, UI design should be intuitive and easy to use.
Although highly dependent on user experience design and web or app development, UI still shouldn’t be confused with the two. A good UI designer will likely be familiar with user experience principles and even programming languages. Still, their area of expertise is creating an interface that’s visually attractive, well-structured, and effortless to use.
A graphic design agency will usually provide you with all the necessary design services including web and mobile design.
4. Packaging Design
Branded product packaging has been around since the 1890s, but even today, many companies undervalue or altogether dismiss its marketing potential. Whatever your product packaging may look like (box, bottle, can, container, paper bag, etc.), it can be used to reinforce your brand message.
If you’re ready to make your product packaging a marketing tool, you should turn to package designers. With the help of mockups, they will visualise the design concepts and get them ready for print. As packaging design and print are closely interrelated, a designer in this field needs to be knowledgeable in both.
Product packaging also goes hand-in-hand with label design and product photography. Often, a designer will end up creating not only a single package but also its adaptation of a variety of items. It’s crucial that your packaging is consistent from one product to another to build a solid visual identity.
5. Print Graphic Design
Perhaps, the most classic type of graphic design is print that’s published and publicised to share news or messages. Books, magazines, newspapers, brochures, and similar materials fall under this category. And in today’s digital era, these assets are created and distributed both online and offline.
Graphic design for print includes creating a design layout, choosing typography and colour schemes, producing accompanying illustrations and photography if needed, etc. Print designers closely collaborate with publishers to deliver print-ready graphics.
When working with a high-quality graphic design agency, you will typically receive all your materials in different formats so that you can use them for different purposes, including print and packaging.
6. Motion Graphic Design
As the name implies, motion graphic design produces graphics in motion. Motion graphics can be quite diverse, from short, simple animated GIFs to full-range videos. Businesses often utilise motion graphics to create logo animations, engaging typography videos, social video ads, and the like.
Motion graphics grew popular with the advancement of animation software which led to a surge in animated content. Companies have taken advantage of this to diversify their content, draw more attention to their brand message, and create a more approachable brand image.
Motion designers often need strong skills in graphic design, animation, filmmaking, and video production. Although motion graphics and animation are two distinct fields, they tend to intersect a lot.
A good graphic design agency usually employs different specialists for each field, so that to provide more high-quality designs. If you want to have all kinds of graphic design services, it’s better to choose a graphic design agency to benefit from their full package services.
7. Illustration Graphic Design
Graphic art and illustration are complete art forms on their own; however, they frequently appear in branding and advertising materials. In this context, they can be classified into distinct types of graphic design.
Graphic artists typically work with managers, marketers, writers, and art directors to create 2D or 3D illustrations, brand mascots, company logos, graphic novels, and more. Illustration involves a lot more meticulous drawing and painting, which is why many illustrators have a background in fine arts.
How Can a Graphic Design Agency Help?
The whole graphic design process is infinitely smoother and more efficient with a good graphic design agency. Whereas working with a freelance designer requires constant communication and active guidance, hiring a graphic design agency won’t require a hands-on approach from you.
Graphic design agencies will take care of briefing, project management, and quality assurance. Besides defining your expectations and preferences, there’s little you will have to do as a client. Since the reputation of the graphic design agency is at stake here, most of them will go above and beyond to deliver a top-quality product.
Another big advantage agencies have is that instead of a single individual, a whole team of specialists will be working on your project. Because of this, many agencies will offer additional services like copywriting or search engine optimisation along with graphic design services.
Of course, the cost does increase when you work with a professional graphic design agency instead of a solo freelancer. But so does the quality of the end product. Agencies are recommended for businesses that aren’t too restricted by their budget and need excellent results with as little risk involved as possible.
Besides, there are a lot of agencies working from all over the world, so every brand has a chance to find its best graphic design company.
Final Words
Graphic design is a broad concept with multiple areas of specialisation. When starting a new design project, it can save you a lot of time to know what type of graphic design services you need. With a clear vision for your project and the right kind of expert, you will stack all odds in your favour.
The more you know about graphic design elements, types, and processes, the clearer you’ll be able to communicate with the designer or a graphic design agency. We hope you found the clarification you were looking for with our guide!
If you want to work with us, our graphic design agency is always open to new and challenging projects.
We also provide unlimited premium graphic design, video, and website development services to businesses around the world including:
