Why app design matters
To Increase the Retention Rate
To incite users to revisit your app and use it over and over, you need to have an appealing app design and an easy-to-navigate interface. Otherwise, users who install your app may never return to using it again.
To Have a Consistent Brand Image Across All Platforms
People value consistency and consistency implies credibility. Your app design should correspond to your branding and be consistent on all platforms and channels. If it doesn’t users will be confused and you risk leaving a poor first impression.
To Stand Out From Competitors
As the number of apps increases competition gets tougher and tougher. A unique, intuitive and interactive app design can go a long way in helping your app stand out.
To Improve Conversion Rates
Poor usability and low-quality design can make users doubt the credibility of your company and can create unnecessary obstacles to getting conversions. In fact, given the intense competition, suboptimal usability and unattractive design can be major dealbreakers for users seriously considering your offer.
Why choose us
Strategic Approach
We take a strategic approach to each of our client projects and pay meticulous attention to all aspects of your app design. Our team of experienced designers will thoroughly analyse your industry, competitors and your brand specifics to develop an app design strategy that meets the needs of your target audience and helps you drive more conversions.
Attention to Detail
We pay meticulous attention to the tiniest details. The screen layout, usability, user interface, graphical elements, animations and interactive elements, CTA positioning, responsiveness, and accessibility are all carefully considered to achieve the best user experience for your app’s users.
Experienced Team
Our team consists of highly experienced graphic, UI/UX and web designers, project managers and website developers, each with at least 5 years of experience in their area of expertise. We have worked with a great variety of industries, on both B2B and B2C products and services, and we are eager to pour all our knowledge and expertise into your project to deliver an outstanding app design for your business.
Guidance and Support
App design can take some time to implement and many parts have interdependencies, but we guide our clients through the process from day one, setting accurate expectations and aiming to underpromise but overdeliver every time!
Our reviews
Success stories
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Worked with these guys on getting a company web presence up very quickly. They understood what we needed right away and delivered a quality product. I highly recommend them.
Tim McKendrick
Founder and CEO
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Site of the year nominee 3
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Featured in Illustrator 1
Featured in Branding 1
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What's included in our services
Free Consultation and Advice
We will have multiple calls to understand all your problems and goals and advise you on all options available throughout the process. We will help you find the best solutions for your project so you can make informed decisions based on your objectives, deadlines and budget.
Proven Value for Money
We believe in overdelivering and providing great value to our clients. Our rates are derived based on thorough research of dozens of comparable agencies, that deliver similar quality service and output, and our rates are set to be the most competitive among them.
Fast Turnaround Speed
Although the timeframe can vary greatly depending on the project, we pride ourselves on having a very fast turnaround speed by all design agency standards. Typically you can expect to receive an update from us every 3-4 working days, so you’ll never be left waiting for long!
Top-Notch Quality
Each member of our team has at least 5 years of experience in their field and every deliverable is checked by the art director with over 15 years of experience, the project manager and your account manager before it is submitted for your review.
Full Ownership
You will receive complete ownership of all designs or other assets produced as part of the engagement, including source files. You will also have access to dozens of licenses, plugins and tools free of charge!
Scalable to Your Needs
We are here to support you throughout all stages of your journey, so you will have regular calls with your account manager to evaluate progress, discuss upcoming tasks and make any adjustments necessary to the services we provide.
Our App Design Services Process
Initial consultation, scoping and proposal
Moodboards and wireframes
Design concepts and revisions
Documentation and delivery
Book a call
Frequently
Asked Questions
What project management tools do you use?
We use ClickUp for our internal processes and for time tracking, so we can invite multiple members of your team to the ClickUp board and manage everything there. We can also join other project management tools that you are already using if you prefer.
Will the designs you provide be unique?
Absolutely! You can reverse image search any concept or variation we provide, and even individual components of the design, everything we design is made from scratch fully tailored to your brand!
Do I get ownership rights?
Certainly! From the moment you make the payment all rights to all concepts and variations developed during your project, including the final designs pass to you. We do however reserve the right (unless discussed otherwise in advance) to present the work done for you as part of our portfolio. Finally, upon completion you are also provided with the source file for the design, which can then be passed on to other designers or companies (such as a printing company) for their use.
What is included in mobile app design services?
Each app design agency has its own list of services. But here are the primary services that each agency should offer and which we provide as well:
- Wireframing and prototyping
- User experience design
- User interface design
- App redesign
Request a free proposal
App design combines the User Interface (UI) and User Experience (UX) to create the look and feel of the app. App design services providers take care of the app’s appearance (the colours, fonts, layout) while also focusing on usability and functionality.
What Should You Consider Before Starting App Design?
App design is crucial in every app creation process, but it doesn’t start right away: a lot of preparation and research occurs before the app is designed.
Before you start drafting your app’s interface, ask yourself a couple of questions: What will your app serve for? What do your users need, and what is the problem your app is trying to solve?
The success of your app is in the correct answers to these questions. So make sure you conduct proper market research before looking for an app design agency.
How to Define the Best Mobile Website Design
The essence of creating a good app design lies in finding the perfect balance between a beautiful interface and good functionality. However, finding that perfect combination is not that easy, so the app design usually requires multiple changes and iterations before it is final.
It’s crucial to understand that app design is a continuous process that is constantly evolving and altering based on the user’s demands, expectations, and experiences. That’s why it’s important to entrust this job to a high-quality mobile app design agency.
Here are a couple of useful tips for creating a good app design:
1. Keep the App Design Simple
When we say a good app design, we don’t mean a mind-blowing interface with 3D visuals, abstract navigation options, motion animations, and sparkling buttons. Although there is nothing wrong with going a little extra, that choice is not for every app. Sometimes the best solution might be to keep it simple.
Remember that your users will view your mobile app on small devices, so you don’t want to overstuff it with visuals. Instead, leave a little space to breathe between the elements.
One more important thing to remember is that a complicated design also means that it will take longer to load. And you don’t want to irritate your users by making them wait for too long. Most app owners know how important the app’s speed is in keeping their users satisfied. High-quality mobile app design services providers also pay attention to this and create designs that don’t affect the app speed.
So, to be brief, unless you’re sure that a complex design is what suits your goals, try to keep the UI/UX of your app design simple. It will help your users to stay focused, as they won’t have too many distractions on their way.
2. Don't Try to Reinvent the Wheel
Let’s be honest: you’re not the first one designing an app. Others have done it before you, and they have already come up with certain things that work and some that don’t. So instead of being a pioneer, why not make use of what has historically been proven to work?
You might have already noticed that most of the apps on your phone have started to look pretty similar. And trust us, it’s not a bad thing. Most successful apps have a similar design, and changing that already established norm of app design will make it harder for your users to figure out what’s what.
So what we suggest is to take a look at the most famous apps in your sector and try to understand which are the most popular design choices. You can use their layouts and elements as a reference for creating your own features and the overall interface.
Of course, it does not mean you need to limit your creativity. Just make sure you meet the common UX expectations: for instance, spreading two fingers apart on the screen means zooming in, and swiping the finger means moving to the next page.
If you try to reassign these functions, you will confuse your users.
And if you’re not sure about your app design choices, it’s better to consult with a high-quality mobile app design agency.
3. Remember About the Screen Sizes
Remember that your mobile app is going to be used on a multitude of screen sizes when creating the app design. Even smartphones from the same brand have various screen shapes, resolutions, and sizes. You can take a look at the most recent iPhone models as an example, and you’ll see that the difference is apparent.
Aside from smartphones, it would help if you also thought about other mobile devices, like tablets or Smart TVs. Remember that for the best user experience, you need your app to be optimized for all screen sizes.
By the way, if you also have a website, don’t forget to make it optimized for different screen sizes, too, by following the best responsive mobile website design practices.
4. Constantly Update Your Design
As we mentioned earlier, mobile app design is a continuous process that requires a lot of modifications and alterations on its way. That means that even when your initial design is finished, you can’t really lie down and forget about it.
On the contrary, developers and designers should always think of new ways to improve app performance. Otherwise, your app will soon become laggy and outdated.
However, you also want to avoid big changes, especially if your users are still new to your app. But even if they aren’t new, remember that the users do not always welcome a complete redesign of an app.
For instance, when Snapchat offered an entirely new design solution, its users were pretty hostile. They even opened a petition on Change.org to remove the newest updates, collecting over 1.2 million signatures.
Whether you’re working with an in-house designer or a mobile app design agency, make sure they monitor your app design regularly.
What is the App Design Process?
The app design process usually consists of these key four steps:
- Discovery and specification
- Wireframing
- Edits and revisions
- User interface design
Let’s take a look at each of them in more detail.
Discovery and Specification
Every app starts with an idea. In the app design world, the process of coming up with an app idea and putting it down on paper is called the discovery phase. This is where you decide on the main objectives of your app, how it will look and feel, and define your goals and expectations.
All this information is also essential for the app design agency so that they can create unique and fully tailored app designs.
The app discovery usually consists of the following stages:
1. Analyzing the Concept
Anyone can come up with a bizarre app idea. But not all those ideas can be turned into reality. So, first of all, establish the feasibility of your idea. Can your business afford to develop such an app? Is it technically possible to create the app you have in mind? Is there enough interest in your idea?
2. Researching the Market
In the app discovery phase, you also conduct the market analysis, researching the industry and defining the demographics for your app.
3. Gathering the Requirements
After the market research, you need to understand which features you want to include in your app. Remember to keep your end-users in mind while creating the list of desired features and functionalities.
When you’re done with these initial stages, you need to create a detailed app specification document that includes all the app requirements. In general, it helps the designers, developers, and app owners stay aligned with the project vision and clearly comprehend what should be done.
It also helps you to understand whether you can create the app yourself, or you need a help of an app design agency.
Some of the sections you can include in the specification document are the introduction, the app idea, features, timeline, budget, and target audience.
Wireframing
The second phase of app design is creating the wireframes. What is a wireframe? In simple terms, a wireframe is the 2D sketch of your app design that visually illustrates how the future app will look and work.
The wireframe does not have to include the complete design of your app. It is mainly representing the most crucial interface elements and screens.
The wireframe can be something other than a high-fidelity graphic design too. Think of it as an architectural plan for your app. It is the first sketch that helps you get the overall idea of the app design.
UX designers mainly create wireframes to help the developers start the work and refer to the wireframes as a guide. That’s why wireframes are kept simple: it allows the development and app design agency team and project owners to modify the design together.
Here is what wireframes generally include:
- The content hierarchy
- Distribution of space
- Possible actions of the future app users
- Main app features
- The transition between one page to another
Anyone looking at a wireframe should understand the different features integrated into the app, how much space is allocated between these features, and the main navigation options available.
Usually, the app design agency provides them in a way that anyone without any design background can easily understand what’s going on.
Edits and Revisions Based on the Feedback
The main goal of creating wireframes is to get feedback. So the logical continuation of wireframing is getting reviews and making edits and revisions to the app design.
Remember, feedback is fundamental. Most successful apps and designs go through hundreds of modifications based on others’ feedback and opinion. A high-quality mobile app design agency will offer several rounds of edits, based on the client’s feedback.
However, not everyone knows how to provide constructive feedback, and it’s especially challenging when it comes to something as ambiguous and abstract as app design.
So when reviewing the wireframe, make sure you remember the final goal. This will help you understand whether the functionality and structure of the initial design represented in the wireframe help fulfil the app’s main objectives.
If you’re not sure you understand the goal, here is what to ask yourself:
- Is your app’s primary purpose informing or converting users?
- What is your app’s main subject, and does it require long and detailed content or a concise one?
- What kind of media do you want to have in your app?
Another thing that will help you conduct an objective revision of the wireframe is putting yourself in your users’ shoes. This will help you avoid giving opinionated feedback based on your likes and dislikes.
Try to understand what the app’s potential users would think about it. Which aspects will make them annoyed, and which features will make them stick with the app?
In the end, after constructive feedback is given, the designers(or the app design agency) will go through the edits and revisions based on it to make the wireframe better and finally get into the following.
User Interface Design
The user interface design process is one of the last steps in app design. It goes along with the UX design, as without supporting the app’s functionality goals, a good UI cannot be created.
Good UI/UX design is one that the users do not even notice, as when it’s done well, all the users’ focus is directed towards the usage of the product.
The following will help you design a better UI for your app:
1. Let your users be in control of the interface
In order for your users to feel comfortable, let them have control over the app they use. Be forgiving and make all the actions reversible. You don’t want your users to lose anything important just because they can’t undo their actions.
If you don’t provide the backtracking option, your users will constantly fear failure, which will harm their experience with your app.
2. Make navigation easy
The routes from one page to another should always be self-evident.
Even if you have a B2B app full of features, you shouldn’t intimidate your users. Remember that a good UI is about making your users feel at ease with your app.
3. Make the UI consistent
Stick to a clear colour palette, use fonts smartly, and keep consistency in your design choices. This will help your users connect better with your brand.
Talking about branding— don’t forget that you need to have clear branding guidelines before starting the app design. Here, at our app design company, we can help you with this critical aspect of app creation. Our app design agency will help you create a brand your users can identify and build a strong connection with.
You can trust both the branding and app design process to our professionals. We know exactly how to create the best app for your product, helping you get more converting users. So if you are looking for an efficient app design solution, look no further! Our app design agency is here for you.
General FAQ
How much does it cost to hire a mobile app design agency?
The cost depends on many factors such as the complexity of the design and the number of screens. It also depends a lot on the app design agency and its team, and how much experience they have. In general, it can cost from $3,000 to $35,000 and it’s quite a large range, so you need to discuss it with the agency you choose.
What services are included in mobile app design services?
Each app design agency has its own list of services. But here are the primary services that each agency should offer and which we provide as well:
- Wireframing and prototyping
- User experience design
- User interface design
- App redesign
What design tools and technologies does your app design company use?
For app design services we typically use Figma as it is currently the most user-friendly tool in terms of allowing multiple designers and clients to collaborate. It is also quite intuitive for many clients to use. Our team is fully versed in using alternative software as well, such as Adobe XD, Photoshop and Illustrator.
