App Design Agency

We create app designs that combine modern design aesthetics with user experience research to deliver outstanding app experiences for your users. Tailored to your brand and industry, our UI/UX app design services will help you drive user engagement and gain customer loyalty.

Why app design matters

To Increase the Retention Rate

To incite users to revisit your app and use it over and over, you need to have an appealing app design and an easy-to-navigate interface. Otherwise, users who install your app may never return to using it again.

To Have a Consistent Brand Image Across All Platforms

People value consistency and consistency implies credibility. Your app design should correspond to your branding and be consistent on all platforms and channels. If it doesn’t users will be confused and you risk leaving a poor first impression.

To Stand Out From Competitors

As the number of apps increases competition gets tougher and tougher. A unique, intuitive and interactive app design can go a long way in helping your app stand out.

To Improve Conversion Rates

Poor usability and low-quality design can make users doubt the credibility of your company and can create unnecessary obstacles to getting conversions. In fact, given the intense competition, suboptimal usability and unattractive design can be major dealbreakers for users seriously considering your offer.

Why choose us

Strategic Approach

We take a strategic approach to each of our client projects and pay meticulous attention to all aspects of your app design. Our team of experienced designers will thoroughly analyse your industry, competitors and your brand specifics to develop an app design strategy that meets the needs of your target audience and helps you drive more conversions.

Attention to Detail

We pay meticulous attention to the tiniest details. The screen layout, usability, user interface, graphical elements, animations and interactive elements, CTA positioning, responsiveness, and accessibility are all carefully considered to achieve the best user experience for your app’s users.

Experienced Team

Our team consists of highly experienced graphic, UI/UX and web designers, project managers and website developers, each with at least 5 years of experience in their area of expertise. We have worked with a great variety of industries, on both B2B and B2C products and services, and we are eager to pour all our knowledge and expertise into your project to deliver an outstanding app design for your business.

Guidance and Support

App design can take some time to implement and many parts have interdependencies, but we guide our clients through the process from day one, setting accurate expectations and aiming to underpromise but overdeliver every time!

Our reviews

Their attention to detail was brilliant with great design innovations where there was room for them.

Hugh Fraser


Their comments and feedback are excellent, and they’ve gone beyond the scope of work. They’ve brought in their point of view and delivered excellent results, which will be the starting point for our company.

Aldo Guiducci


Their project management is outstanding, always making sure that everything’s clear and participating actively in decision-making processes and delivering great work, extremely fast. Their level of creativity is outstanding and inspiring too!

Gregory T

Meukow Cognac

Their creativity and speed were impressive. Passionate Design Agency's ability to transform our ideas into a top-notch product stood out.

Aaron Ganick


They were always quick to respond and proactively offered solutions. Their ability to provide solutions to complex problems sets them apart from other vendors.

Freda L.

Scoop Solar

The quality of their work stands out. Passionate always ensure the work is of the highest quality and delivered in a timely manner.

Qadir Hussain

Primed Pharmacy

Very reliable and dependable with great value. They are super knowledgeable and have helped us re design and migrate an entire marketplace.

Amber Weaver

Type Department

They were very patient with our feedback, which gave a very pleasant process and overall experience.

Cecilie Espensen


Success stories

Worked with these guys on getting a company web presence up very quickly. They understood what we needed right away and delivered a quality product. I highly recommend them.

Tim McKendrick

Founder and CEO

Awwwards logo
Site of the day
elementor logo
Site of the month
Featured in UIUX design
CSS design awards
UI, UX & Innovation Award
Awwwards logo
Site of the day


Featured in UIUX 4
Featured in Illustrator 1
Featured in Branding 1

Best UI Design
Best UX Design
Best Innovation

CSS design awards
UI, UX & Innovation Award

What's included in our services

Free Consultation and Advice

We will have multiple calls to understand all your problems and goals and advise you on all options available throughout the process. We will help you find the best solutions for your project so you can make informed decisions based on your objectives, deadlines and budget.

Proven Value for Money

We believe in overdelivering and providing great value to our clients. Our rates are derived based on thorough research of dozens of comparable agencies, that deliver similar quality service and output, and our rates are set to be the most competitive among them.

Fast Turnaround Speed

Although the timeframe can vary greatly depending on the project, we pride ourselves on having a very fast turnaround speed by all design agency standards. Typically you can expect to receive an update from us every 3-4 working days, so you’ll never be left waiting for long!

Top-Notch Quality

Each member of our team has at least 5 years of experience in their field and every deliverable is checked by the art director with over 15 years of experience, the project manager and your account manager before it is submitted for your review.

Full Ownership

You will receive complete ownership of all designs or other assets produced as part of the engagement, including source files. You will also have access to dozens of licenses, plugins and tools free of charge!

Scalable to Your Needs

We are here to support you throughout all stages of your journey, so you will have regular calls with your account manager to evaluate progress, discuss upcoming tasks and make any adjustments necessary to the services we provide.

Our App Design Services Process

Initial consultation, scoping and proposal
We typically start with an initial consultation to discuss every detail of your project, the timeframe and the budget you have allocated for the features and objectives you want to achieve. We generally need to discuss what your company does, your industry and target audience, what features your app will have, and what your design preferences are like. Based on this, we will then advise on the best options available and provide a proposal outlining the services to be provided to allow you to achieve your goals within the timeframe and budget you have allocated for the project!
Moodboards and wireframes
Based on the information provided and our research during the discovery stage, once you are happy to move forward, we will typically begin working on moodboards to propose creative directions that would work for your project specification. These moodboards typically include suggestions on fonts, colours, styling and some examples of the proposed styles being used (for example a screen of your app designed following that style). Once the creative direction is agreed on, we then begin working on grayscale wireframes to derive the overall navigation and the structure of screens based on the contents and user flow. If available, we also request access to analytics information and incorporate the findings based on the analysis into the wireframes to optimise the user journey in line with the data.
Design concepts and revisions
Once we implement the feedback received for the wireframes and finalise the grayscale design prototype we will then move to create draft design concepts for a few of the screens in line with the approved wireframes and the creative direction chosen based on the moodboards. At each stage of the design process, we typically include two rounds of revisions, and once the draft designs are finalised we then proceed to create the designs for all of the remaining screens within the scope in line with the approved app design.
Documentation and delivery
Once all of the designs are finalised we will then share the development-ready design (Figma) files. Your developers are able to get all relevant styling and design information from the design (Figma) files shared, as well as export all of the assets used in the designs. Should you or the developers have any questions or require further assistance using the designs we will be more than happy to help, if necessary also sharing instructions or recordings.

Book a call

Asked Questions

We use ClickUp for our internal processes and for time tracking, so we can invite multiple members of your team to the ClickUp board and manage everything there. We can also join other project management tools that you are already using if you prefer.

Absolutely! You can reverse image search any concept or variation we provide, and even individual components of the design, everything we design is made from scratch fully tailored to your brand!

Certainly! From the moment you make the payment all rights to all concepts and variations developed during your project, including the final designs pass to you. We do however reserve the right (unless discussed otherwise in advance) to present the work done for you as part of our portfolio. Finally, upon completion you are also provided with the source file for the design, which can then be passed on to other designers or companies (such as a printing company) for their use.

Each app design agency has its own list of services. But here are the primary services that each agency should offer and which we provide as well:

  • Wireframing and prototyping
  • User experience design
  • User interface design
  • App redesign

Request a free proposal

App design combines the User Interface (UI) and User Experience (UX) to create the look and feel of the app. App design services providers take care of the app’s appearance (the colours, fonts, layout) while also focusing on usability and functionality.

What Should You Consider Before Starting App Design?

App design is crucial in every app creation process, but it doesn’t start right away: a lot of preparation and research occurs before the app is designed.

Before you start drafting your app’s interface, ask yourself a couple of questions: What will your app serve for? What do your users need, and what is the problem your app is trying to solve?

The success of your app is in the correct answers to these questions. So make sure you conduct proper market research before looking for an app design agency.

How to Define the Best Mobile Website Design

The essence of creating a good app design lies in finding the perfect balance between a beautiful interface and good functionality. However, finding that perfect combination is not that easy, so the app design usually requires multiple changes and iterations before it is final.

It’s crucial to understand that app design is a continuous process that is constantly evolving and altering based on the user’s demands, expectations, and experiences. That’s why it’s important to entrust this job to a high-quality mobile app design agency.

Here are a couple of useful tips for creating a good app design:

1. Keep the App Design Simple

When we say a good app design, we don’t mean a mind-blowing interface with 3D visuals, abstract navigation options, motion animations, and sparkling buttons. Although there is nothing wrong with going a little extra, that choice is not for every app. Sometimes the best solution might be to keep it simple.

Remember that your users will view your mobile app on small devices, so you don’t want to overstuff it with visuals. Instead, leave a little space to breathe between the elements.

One more important thing to remember is that a complicated design also means that it will take longer to load. And you don’t want to irritate your users by making them wait for too long. Most app owners know how important the app’s speed is in keeping their users satisfied. High-quality mobile app design services providers also pay attention to this and create designs that don’t affect the app speed.

So, to be brief, unless you’re sure that a complex design is what suits your goals, try to keep the UI/UX of your app design simple. It will help your users to stay focused, as they won’t have too many distractions on their way.

2. Don't Try to Reinvent the Wheel

Let’s be honest: you’re not the first one designing an app. Others have done it before you, and they have already come up with certain things that work and some that don’t. So instead of being a pioneer, why not make use of what has historically been proven to work?

You might have already noticed that most of the apps on your phone have started to look pretty similar. And trust us, it’s not a bad thing. Most successful apps have a similar design, and changing that already established norm of app design will make it harder for your users to figure out what’s what.

So what we suggest is to take a look at the most famous apps in your sector and try to understand which are the most popular design choices. You can use their layouts and elements as a reference for creating your own features and the overall interface.

Of course, it does not mean you need to limit your creativity. Just make sure you meet the common UX expectations: for instance, spreading two fingers apart on the screen means zooming in, and swiping the finger means moving to the next page.

If you try to reassign these functions, you will confuse your users.

And if you’re not sure about your app design choices, it’s better to consult with a high-quality mobile app design agency.

3. Remember About the Screen Sizes

Remember that your mobile app is going to be used on a multitude of screen sizes when creating the app design. Even smartphones from the same brand have various screen shapes, resolutions, and sizes. You can take a look at the most recent iPhone models as an example, and you’ll see that the difference is apparent.

Aside from smartphones, it would help if you also thought about other mobile devices, like tablets or Smart TVs. Remember that for the best user experience, you need your app to be optimized for all screen sizes.

By the way, if you also have a website, don’t forget to make it optimized for different screen sizes, too, by following the best responsive mobile website design practices.

4. Constantly Update Your Design

As we mentioned earlier, mobile app design is a continuous process that requires a lot of modifications and alterations on its way. That means that even when your initial design is finished, you can’t really lie down and forget about it.

On the contrary, developers and designers should always think of new ways to improve app performance. Otherwise, your app will soon become laggy and outdated.

However, you also want to avoid big changes, especially if your users are still new to your app. But even if they aren’t new, remember that the users do not always welcome a complete redesign of an app.

For instance, when Snapchat offered an entirely new design solution, its users were pretty hostile. They even opened a petition on to remove the newest updates, collecting over 1.2 million signatures.

Whether you’re working with an in-house designer or a mobile app design agency, make sure they monitor your app design regularly.

What is the App Design Process?

The app design process usually consists of these key four steps:

  • Discovery and specification
  • Wireframing
  • Edits and revisions
  • User interface design

Let’s take a look at each of them in more detail.

Discovery and Specification

Every app starts with an idea. In the app design world, the process of coming up with an app idea and putting it down on paper is called the discovery phase. This is where you decide on the main objectives of your app, how it will look and feel, and define your goals and expectations.

All this information is also essential for the app design agency so that they can create unique and fully tailored app designs.

The app discovery usually consists of the following stages:

1. Analyzing the Concept

Anyone can come up with a bizarre app idea. But not all those ideas can be turned into reality. So, first of all, establish the feasibility of your idea. Can your business afford to develop such an app? Is it technically possible to create the app you have in mind? Is there enough interest in your idea?

2. Researching the Market

In the app discovery phase, you also conduct the market analysis, researching the industry and defining the demographics for your app.

3. Gathering the Requirements

After the market research, you need to understand which features you want to include in your app. Remember to keep your end-users in mind while creating the list of desired features and functionalities.

When you’re done with these initial stages, you need to create a detailed app specification document that includes all the app requirements. In general, it helps the designers, developers, and app owners stay aligned with the project vision and clearly comprehend what should be done.

It also helps you to understand whether you can create the app yourself, or you need a help of an app design agency.

Some of the sections you can include in the specification document are the introduction, the app idea, features, timeline, budget, and target audience.


The second phase of app design is creating the wireframes. What is a wireframe? In simple terms, a wireframe is the 2D sketch of your app design that visually illustrates how the future app will look and work.

The wireframe does not have to include the complete design of your app. It is mainly representing the most crucial interface elements and screens.

The wireframe can be something other than a high-fidelity graphic design too. Think of it as an architectural plan for your app. It is the first sketch that helps you get the overall idea of the app design.

UX designers mainly create wireframes to help the developers start the work and refer to the wireframes as a guide. That’s why wireframes are kept simple: it allows the development and app design agency team and project owners to modify the design together.

Here is what wireframes generally include:

  • The content hierarchy
  • Distribution of space
  • Possible actions of the future app users
  • Main app features
  • The transition between one page to another

Anyone looking at a wireframe should understand the different features integrated into the app, how much space is allocated between these features, and the main navigation options available.

Usually, the app design agency provides them in a way that anyone without any design background can easily understand what’s going on.

Edits and Revisions Based on the Feedback

The main goal of creating wireframes is to get feedback. So the logical continuation of wireframing is getting reviews and making edits and revisions to the app design.

Remember, feedback is fundamental. Most successful apps and designs go through hundreds of modifications based on others’ feedback and opinion. A high-quality mobile app design agency will offer several rounds of edits, based on the client’s feedback.

However, not everyone knows how to provide constructive feedback, and it’s especially challenging when it comes to something as ambiguous and abstract as app design.

So when reviewing the wireframe, make sure you remember the final goal. This will help you understand whether the functionality and structure of the initial design represented in the wireframe help fulfil the app’s main objectives.

If you’re not sure you understand the goal, here is what to ask yourself:

  • Is your app’s primary purpose informing or converting users?
  • What is your app’s main subject, and does it require long and detailed content or a concise one?
  • What kind of media do you want to have in your app?

Another thing that will help you conduct an objective revision of the wireframe is putting yourself in your users’ shoes. This will help you avoid giving opinionated feedback based on your likes and dislikes.

Try to understand what the app’s potential users would think about it. Which aspects will make them annoyed, and which features will make them stick with the app?

In the end, after constructive feedback is given, the designers(or the app design agency) will go through the edits and revisions based on it to make the wireframe better and finally get into the following.

User Interface Design

The user interface design process is one of the last steps in app design. It goes along with the UX design, as without supporting the app’s functionality goals, a good UI cannot be created.

Good UI/UX design is one that the users do not even notice, as when it’s done well, all the users’ focus is directed towards the usage of the product.

The following will help you design a better UI for your app:

1. Let your users be in control of the interface

In order for your users to feel comfortable, let them have control over the app they use. Be forgiving and make all the actions reversible. You don’t want your users to lose anything important just because they can’t undo their actions.

If you don’t provide the backtracking option, your users will constantly fear failure, which will harm their experience with your app.

2. Make navigation easy

The routes from one page to another should always be self-evident.
Even if you have a B2B app full of features, you shouldn’t intimidate your users. Remember that a good UI is about making your users feel at ease with your app.

3. Make the UI consistent

Stick to a clear colour palette, use fonts smartly, and keep consistency in your design choices. This will help your users connect better with your brand.

Talking about branding— don’t forget that you need to have clear branding guidelines before starting the app design. Here, at our app design company, we can help you with this critical aspect of app creation. Our app design agency will help you create a brand your users can identify and build a strong connection with.

You can trust both the branding and app design process to our professionals. We know exactly how to create the best app for your product, helping you get more converting users. So if you are looking for an efficient app design solution, look no further! Our app design agency is here for you.

General FAQ

The cost depends on many factors such as the complexity of the design and the number of screens. It also depends a lot on the app design agency and its team, and how much experience they have. In general, it can cost from $3,000 to $35,000 and it’s quite a large range, so you need to discuss it with the agency you choose.

Each app design agency has its own list of services. But here are the primary services that each agency should offer and which we provide as well:

  • Wireframing and prototyping
  • User experience design
  • User interface design
  • App redesign

For app design services we typically use Figma as it is currently the most user-friendly tool in terms of allowing multiple designers and clients to collaborate. It is also quite intuitive for many clients to use. Our team is fully versed in using alternative software as well, such as Adobe XD, Photoshop and Illustrator.

Speak with a specialist

About Privio

Privio is an app that allows companies to share movies privately and securely with their potential buyers. In other words, they offer a Private Preview, hence the name Privio. All the content displayed in the app is copy-protected.

User flow


Initially, our team’s main task was to adapt the existing desktop application for mobile. However, as the application was pretty unorganized, we started the project with user research to understand how to fix some of the current issues for the mobile app.

For the UX, we used wireframes to adapt the desktop version for mobile. Our main goal was to keep the application’s logic simple and intuitive so that it only took a couple of steps to register and log in.

When it came to the UI, we took the primary colors of the desktop application but corrected them to add more harmony. We made the same adjustments for the typography and icons, ending up with a polished and pleasant UI.

Purple icons


The dashboard is the main screen where users can manage their video uploads and add new videos. The videos are added from the button in the burger menu. These two features are intentionally made discrete, as the main focus of the application is to share a small amount of valuable video material.


In addition to sharing the videos, we also allowed the users to see the statistics of the video views, linked to IP addresses. Moreover, we also allowed them to create passwords for specific videos and add watermarks when needed.


Finally, we added the information section to add important information regarding the video like duration, category, or language. It works really fast and easy: the user chooses the video, adds the statistics and description, and sends it to the potential buyer!

Privio Application presentation

Hyre is an end-to-end workforce planning and service transformation platform built for primary and social care. It uses smart technology to build and manage a shared, multidisciplinary workforce that delivers integrated services and clinics across locations and organisations.

Workforce management and service transformation platform.

Hyre is an end-to-end workforce planning and service transformation platform built for primary and social care. It uses smart technology to build and manage a shared, multidisciplinary workforce that delivers integrated services and clinics across locations and organisations.

Brand guidelines

For the brand guidelines, we used bold and contemporary colours to support the brands’ message, with the palette keeping everything cohesive across all applications.


As part of the guidelines, we created a guide to maintain the integrity of the logo elements. This ensures that the logo is always used correctly, with correct spacing and size, in any future design/advertising use.


Icons in the corporate identity are filled. The main part of the icon is painted with the primary gradient, and additional elements are in mint. Elements are separated from each other with rounded borders.

Mascot Design

We created illustrative mascot designs for different user outcomes add visual interest and action cues.


For the website design, we kept it minimal focusing on the most key elements: heading, main CTA's and supporting imagery. The heading directly addresses healthcare workers pain points, with app screenshots supporting the message. The main CTA's take users to the application.

The remaining sections describe the application and how its features work.


Desktop Application

UI Elements

Mobile Application

The mobile application design includes 63 pages. The challenge here was condensing the extensive information available for users in a mobile screen without compromising the usability.

UI Elements

Hyre mobile screenshots and brand mascot

About WolfPak

WolfPak is an app that allows users to learn effective leadership strategies. Their goal is to democratize leadership training to a new generation of leaders, ensuring it is accessible for anyone to learn.

The challenge

In general, we found there is a lack of quality information on leadership skills. From our user interviews, we found that people were very unsure of where to start, and don’t have enough time to dedicate to a new training course. 

What are the top course websites/apps you like and why?
How would you rate your ability to influence those around you?
How would you rate your ability to give constructive criticism to achieve your desired outcomes?
Why do you want to develop leadership skills? What will it help you achieve?

User interviews

We wanted to create an interface that allows users to find suitable coaches quickly and efficiently. We also wanted to create an accessible, easy-to-get-started atmosphere, to make the large courses seem less intimidating to potential users.

The goals

Overcome the fears about
learning leadership

Formulate and implement
effective leadership strategies

Find a coach anytime,

Coach booking flow

Hi-Fi wireframes

Colors & typography

Get started!

When users open the app for the first time they are given a choice of topics that interest them from the beginning. Leadership is a broad field, so this helps narrow down topics that are most relevant to the user.


After choosing topics, they are taken to the registration screen. We kept registration simple, with minimal fields and the ability to register in one click with other social accounts.


For the main dashboard, the first screen features trending courses, main topics, available coaches and other videos and podcasts to give the user an instant overview of the app. For ease of navigation, a search bar and filter can be found at the top.


The search, or “Library”, allows users to quickly find what they need through a search by tags, filters, main topics and keywords. 


For the coaches, detailed information such as qualifications, specialisation, reviews and price is available. Before committing to any payment, users can instantly message potential coaches or book a consultation to discover if the coach matches their needs.

Other screens

Analyse your digital marketing campaigns against CRM data

Nymble enables marketing teams to reach their goals by optimally investing marketing resources across channels and activities, and quickly adapting to market shifts.

Reach your marketing goals

Nymble helps you report on important Marketing KPI’s such as Cost per Lead, Opportunity & ROI of Campaigns, through integration with  Google Ads & Salesforce.



The main company logo is a font-based wordmark with a custom icon. The wordmark emphasises Nymble’s succinct and catchy name, emphasising the modern look of the logo. The geometric icon is a combinaion of analytics graphs combined with Nymble’s initial. The icon has a subtle 3D effect though use of gradients.

Vertical version of the logo can be used accordingly. There is also a white and grey version for use on a dark background.



Bright and bold colours support Nymble’s modern appearance. Logo guidelines ensure cohesiveness across all applications. Brand icons were created to emphasise and support Nymble’s messaging. A primary and secondary palette are included to cover all potential requirements.

All your
in one place


An animated product demo in the hero section clearly conveys the value users can get from using Nymble. There is one clear CTA prompting users to schedule a free demo. The rest of the page demonstrates all of Nymble’s features.



The application itself allows users to view all their ongoing campaigns and associated data such as acquisition cost, opportunity & ROI of campaigns and total spend.


We began the process of designing their application with a wireframing stage to identify the most important elements to include on their dashboard. For example, an important consideration is for users to be able to easily connect their various analytics accounts to Nymble, as well as the structure and hierachy of all reports and stats.


Dark UI


All icons follow the same 24x24px grid with rounded corners and flat ends.

Colors & typography

Bright and bold colours support Nymble’s modern appearance.

Dashboard Dashboard_night_mode
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